Job Description
Job Description
Job Description Summary
Avocados From Mexico is actively looking for an experienced public relations manager that is well-versed in leveraging media coverage and storytelling as a marketing tool to help lead our company’s corporate and brand communications efforts. This individual will be responsible for leading project management for PR communications initiatives ranging from in-culture consumer activations to corporate sustainability and executive visibility; as well as messaging development, collaboration with cross-department teams, agency management, trend pitching, and communications planning. This role reports to the Senior Director of Corporate Communications and PR; and works closely with the internal teams (brand and digital marketing, shopper and trade, and foodservice); and acts as the primary point of contact for the PR agency.
Responsibilities
§ Develop and implement overarching PR strategy for the company and serve as the primary point of contact for both internal and external partners.
§ Develop public relations strategies and manage the execution of brand, corporate and crisis communications from beginning to end.
§ Develop and implement publicity strategies for company events and announcements.
§ Lead project management for execution of plans, including overseeing budgets and timelines
§ Ongoing story mining to secure timely media opportunities in partnership with PR agency
§ Provide counsel to leadership for interviews and speaking engagements
§ Compose accurate, well-written press and communication materials for company announcements
§ Compile, monitor and analyze PR performance and provide detailed reporting demonstrating progress toward goals
§ Serve as communications subject matter expert for cross-functional campaigns, coordinating between different departments within the organization
§ Manage brand and executive LinkedIn strategy, in partnership with agency and internal stakeholders
§ Provide counsel on new media formats including influencer and editorial integration
§ Support celebrity talent vetting and integration
§ Manage PR-led partnerships, ensuring message pull through and omnichannel integration when applicable
Skills/Qualifications
§ History of collaboration with cross-functional teams and agency partners with the ability to transform complex concepts into accessible consumer messages
§ Proactive team player with a demonstrated ability to develop and cultivate relationships, support cross-functional objectives and balance/blend various needs and views into an effective PR strategy/plan
§ Results-driven strategic thinker with a strong media relations and crisis communications background
§ Experience managing complex, integrated consumer PR campaigns
§ Experience managing multiple agencies
§ Able to quickly compose and edit a variety of creative and business-oriented texts that meet company standards on deadline
§ A modern communicator with interest and experience in leveraging integrated campaigns.
§ Creative thinker that can develop ideas that will generate traditional earned media coverage.
§ Assertive self-starter who can work independently, able to effectively handle multiple tasks/projects
simultaneously and problem-solve on the fly
§ Consistent “can-do” attitude with the ability to adapt and deliver under pressure
§ Expertise in influencer marketing and social media a plus
§ Excellent presenter with strong interpersonal, written, and verbal communications skills
§ Well-organized with superior attention to detail
Education/Experience Requirements
§ Bachelor's Degree required and in related field preferred (Communications/PR, Marketing, Journalism, etc.).
§ 7+ years of experience in public relations, corporate communications, or consumer brand marketing
§ PR agency exposure and management from the client side
§ Strong project management, budget management, time management and organization skills with the ability to
meet deadlines
§ In-depth knowledge of industry best practices
§ Passion for executing with excellence, attention to detail, and ability to work in a fast-paced environment
§ Track record of producing press releases and other communications materials and creating marketing and
content strategies with successful implementation
§ Bilingual (English/Spanish) REQUIRED
§ Potential travel estimated at 20%