Marketing Manager

Job Description

Job Description

READY Construction is seeking a creative and results-driven Marketing Manager to develop and execute marketing strategies that enhance our brand, generate leads, and support business development efforts. This role combines strategic marketing expertise with hands-on design skills to craft compelling visual and written content that elevates our presence in the construction industry. As our Marketing Manager, you will play a pivotal role in shaping our brand and driving business growth.

The Key Responsibilities in this role include:

Marketing Strategy & Brand Management

• Develop and implement comprehensive marketing plans aligned with the company’s goals and target audience.
• Conduct market research to identify trends, competitive positioning, and client needs.
• Oversee brand messaging and consistency across all marketing materials and platforms.
• Enhance the company’s visibility and reputation within the construction industry.

Content Creation and Management

• Create compelling marketing content, including brochures, proposals, case studies, and presentations.
• Manage the company’s website, ensuring it is up-to-date, SEO-optimized, and visually engaging.
• Craft and maintain a library of project manager resumes, company bios, and professional headshots that effectively showcase team talent and experience to prospective clients.

Photography Management

• Manage the end-to-end production of corporate headshots and team imagery.
• Coordinate on-site professional photography to capture key project milestones and completed job sites for use in marketing collateral and proposals.

Digital Marketing

• Manage social media accounts, creating and scheduling thought-provoking content that showcase projects, company culture, and industry expertise while promoting engagement with followers.
• Plan and execute targeted digital campaigns to generate leads and promote services.
• Analyze website, Google Business, and social media performance, adjusting strategies as needed.

Interdepartmental Collaboration and Design

• Support business development efforts by preparing polished proposals, RFP responses, and presentations.
• Work closely with project managers and business leaders to highlight key projects and successes in marketing campaigns.
• Collaborate with the estimating department to oversee the layout and visual storytelling of bid proposals, ensuring technical data is presented clearly and professionally.

Corporate Communications & Leadership

• Standardize and manage internal presentation templates and decks, ensuring all corporate communications are visually aligned and reflect current project successes and data.
• Participate in leadership meetings to help accomplish company goals and objectives.

Budget/Vendor Management

• Manage the marketing budget, ensuring cost-effective allocation of resources, including company-branded items.
• Coordinate with external vendors for graphic design, printing, and other marketing needs.

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3-5 years of marketing experience, preferably in the construction or related industries.
• Strong understanding of B2B marketing strategies and lead generation.
• Proficiency in tools such as Adobe Creative Suite, Canva, CRM platforms,CMS platforms, and social media management tools.
• A strong eye for graphic design and visual hierarchy to ensure all brand assets are polished, cohesive, and professional.
• Excellent writing, editing, and communication skills.
• Portrait or architecture photography experience is a plus.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Compensation & Billing

• A Competitive Salary

• 401(k) plan with a generous employer match

• Medical, Dental, & Vision Benefits

• Paid Time Off

• Opportunities for Career Growth & Development

READY Construction is an equal opportunity employer and encourages applications from all qualified individuals. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

For more information about us: https://readyconstruction.com/company/about-us