Job Description
Job DescriptionDescription:
Marketing Automation Specialist – Job Description
As our Marketing Automation Specialist, you’ll be the connector between our data, our platforms, and our campaigns. You’ll own the build and optimization of marketing workflows, sales sequences, and lead nurturing programs across ZoomInfo, HubSpot, and paid ad platforms. You’ll ensure our CRM is clean, our targeting is precise, and our top-of-funnel is consistently full of high-quality prospects.
This is a mid-level, individual contributor role for someone who thrives on turning strategy into execution — with plenty of room to experiment, improve, and make a measurable impact.
What You’ll Do:
- Build, manage, and optimize marketing automation workflows across ZoomInfo, HubSpot, and paid ad platforms (Google Ads, LinkedIn Ads, Meta Ads Manager).
- Create automated email campaigns, landing pages, and nurture sequences that move leads through the funnel.
- Develop and maintain sales sequences in HubSpot to automate outbound prospecting for the sales team.
- Create and manage segmentation and lead scoring models to improve targeting and conversion.
- Build audience lists for retargeting and lookalike campaigns on paid media channels.
- Oversee CRM hygiene, ensuring accurate, consistent data between ZoomInfo, HubSpot, and ad platforms.
- Conduct A/B testing and analyze performance data to improve open rates, click-through rates, and conversions.
- Partner with sales to ensure seamless lead handoff and follow-up.
- Maintain documentation of workflows, processes, and integrations.
Who We Are Looking For:
- Proactive operator who takes initiative, executes fast, and communicates clearly.
- Data-driven with a testing mindset; comfortable making decisions from dashboards, not hunches.
- Process-minded and organized; keeps systems clean and documentation current.
- Cross-functional collaborator who aligns marketing and sales without creating extra steps.
- Detail-oriented about compliance (permissions, opt-outs, sender auth) and data integrity.
What You Bring:
- 3+ years in marketing automation, demand generation, or sales enablement.
- Hands-on experience with HubSpot Marketing Hub and ZoomInfo.
- Experience building sales sequences, lifecycle stages, and lead scoring models.
- Familiarity with paid ad platforms and audience list building for campaigns.
- Ability to create and update emails, landing pages, and workflows in HubSpot.
- Strong organizational skills and comfort managing multiple priorities.
Reasons you’ll love working here:
- Flexibility: You can work remotely or hybrid/on-site in Omaha, NE.
- Reliable and Flexible Hours: We will give you a schedule you can count on.
- Career Development: We invest in you. Setting you up for success and learning from industry experts. See where your journey can take you.
- Perks: Company Profit Sharing Program
- Benefits: Access to a full benefits package including 401(k), 401(k) match, PTO, paid holidays, medical, vision, dental, company-paid short-term and long-term disability, an Employee Assistance Program for free and confidential mental health, legal, and financial services, Flexible Spending Account (FSA) options.
About Aradius Group:
We are more than a printer; we are a partner in growth. With over 165 years of experience, Aradius Group blends tradition with innovation to help our clients stand out in a crowded world. Backed by cutting-edge technology and a team of industry experts, we deliver personalized print, direct mail, e-commerce, and marketing solutions that drive results.
Our mission is simple: to make meaningful connections. Whether through strategic campaigns or everyday communication, we help brands connect with their audiences in ways that matter.
Requirements: