Job Description
Job DescriptionAbout Beloit College
Beloit College is a nationally recognized residential liberal arts institution known for its commitment to experiential learning, global engagement, and innovation in higher education. Our collaborative campus community supports creativity, problem‑solving, and meaningful engagement across disciplines.
Position Summary
Under the direction of the Vice President of Enrollment and Marketing, the Marketing Manager coordinates and supports a wide range of marketing projects for Beloit College. This role contributes to general marketing efforts including content development, event support, creative collaboration, and project management. The Marketing Manager works closely with internal partners across admissions, advancement, academics, alumni relations, and external vendors to produce high‑quality marketing materials that support institutional goals.
Key Responsibilities
- Collaborate with campus partners to create and gather marketing content, including photography, video, and testimonials, for use across digital and print platforms
- Work closely with admissions staff to develop and deliver effective marketing messages for prospective students
- Lead and support marketing projects in coordination with internal teams and external vendors, managing timelines, budgets, and deliverables
- Manage the production and distribution of marketing collateral, ensuring quality and timely completion
- Coordinate creative projects with internal departments and the Graphic Designer to produce marketing and communications materials
- Support website content updates in collaboration with Communications staff using LiveWhale
- Conduct market research, survey prospective and current students, and help develop customer insights and personas
- Partner with academic program directors to articulate program value propositions and key differentiators
- Provide administrative support to the marketing and communications team, including purchase orders, invoicing, contracts, and budget tracking
- Participate in committees and perform other duties as assigned
Required Qualifications
- Bachelor's degree in marketing or a related field, or equivalent experience
- 5–7 years of relevant project management and marketing experience
- Demonstrated experience across a broad range of marketing activities
Knowledge, Skills, and Abilities
- Proficiency with Adobe Creative Suite (including InDesign), social media management tools (such as Hootsuite or similar), Zoom, Monday, Google Workspace, and common social media platforms
- Familiarity with survey tools and project management systems
- Strong organizational skills and exceptional attention to detail
- Ability to work effectively both independently and collaboratively across departments
- Excellent written and verbal communication skills
- Strong problem‑solving, planning, and prioritization skills in a fast‑paced environment
- Ability to contribute to respectful and effective learning and work environments supporting a wide range of experiences and perspectives
- Commitment to the mission of a residential liberal arts college and the ability to work professionally with faculty, staff, students, alumni, prospective students, and families
Work Environment & Classification
- Full‑time (1.0 FTE), Exempt
- Reports to the Vice President of Enrollment and Marketing
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