Job Description
Job DescriptionSalary: $140,000-$170,000 DOE
Closed Loop is a game-changing digital advertising agency that helps innovative companies like Calendly, Calm, Clover, Rakuten, and Insperity maximize performance and achieve exceptional results through integrated paid media campaigns. Happy employees create happy clientsit's part of the reason we were named by Ad Age as one of the Best Places to Work for the last seven years.
We seek an experienced VP with strong media strategy & client service chops to lead a service delivery team at Closed Loop. The VP, Digital Advertising is ultimately accountable for the growth of a portfolio of performance media clients and managing & developing a team of Digital Advertising Directors & Managers. To do so effectively, the VP, Digital Advertising must possess a strong understanding of full-funnel marketing and proficiency across all digital channels.
This can be a fully remote (U.S. only) or an in-office/hybrid position for those living in the Greater Sacramento Area.
We hire people who are excited by learning, solving new challenges, and delivering meaningful business results to clients. If this sounds like you and you have the specific skills we need, then lets talk.
What Youll Do:
- Manage a team of advertising directors and managers to manage a portfolio of clients, challenging them to think expansively and strategically
- Develop and lead media strategies for clients, delivering compelling business cases for investing their media dollars
- Use competitive intelligence and research tools to present strategic insights & recommendations for key clients.
- Provide proactive leadership, including coaching to excellence on all media/digital strategies
- Troubleshoot team and client problem areas and suggest effective courses of action, demonstrating grace in challenging internal/external scenarios
- Stay ahead of industry trends, digital tools and platforms, and know how they are most effectively used to achieve business goals
- Set a developmental plan for each team member and work on goal development. Complete performance evaluations
- Develop training plans for new employees in conjunction with the SVP
- Work with VP, Marketing to establish and communicate agency POVs
- Maintain strategic oversight of client performance, consulting with team and client as needed to set goals, surface key insights, and drive prioritization of efforts
- Assist with new business audits
- Foster team collaboration, including sharing tests, results, challenges & wins, and ensuring certifications are kept up to date
- Serve as a digital advertising expert who can be brought into specific clients and marketing/PR opportunities
- Ensure that the procedures in Closed Loops Information Security Policy are personally followed and that all company and client data personally accessed is properly secured
- Reports to CEO
What Youll Have:
- B.A. or B.S. in Marketing, Advertising, or related field
- 12-15+ years of experience in digital advertising with at least 10 years in an agency setting and 4 years managing a team
- Strong track record in B2B or technology or financial service accounts, understanding relevant client challenges and business trends for B2B industry segments/products
- Exceptional leadership skills and management experience demonstrated through staff development and implementation of exemplary processes
- Excellent understanding of the media business and its day-to-day operations
- Technical understanding of ad-tech/mar-tech, social platforms, and research and measurement systems
- Strong presentation skills and propensity to share results externally
- Possesses a strong presence and point of view in the marketing / B2B industry
- Excellent track record of maintaining multiple client engagements at once and growing client business while encouraging diversification into multiple products and services
- Strong analytical and problem-solving skills
- Excellent organizational and communication skills
- Willingness to travel to client locations or main headquarters as needed (15% of time)
Whatsinitforyou:
- Competitive salary.
- Unlimited time-off policy.
- Medical, dental, and vision coverage plus 401(k) matching and Flexible Spending Account (FSA).
- Remotely work for a company that was built for remote work. We've always been remote, and our company's structure, processes, and culture reflect that.
- Work with top-tier clients. We make a point of working with larger, growing brands that interest us. As a result, you get to focus your efforts on a couple of clients who are doing big things.
- Great colleagues who value teamwork, skill, and ability more than fancy rhetoric. You'll have the opportunity to learn from some of our industry's brightest and most supportive people.
The salary range for this position is $140,000-$170,000 /year, DOE.
Interested? If you like what you see, please complete the application below, upload your resume, and provide us with your best cover letter. We actually read them!
Pleasenotethatpriortoanyofferofemployment,referenceandbackgroundcheckswillbeperformed.
Closed Loop is an Equal Opportunity Employer.
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