Job Description
Kennedy Concepts’ mission is to enrich the lives of our guests and our team members. We do this through serving the highest level of food quality, bar drink quality, and legendary guest service in a clean and comfortable environment with an energetic ambiance. We believe in treating our team members and guests like family and we know that our success depends upon creating and retaining a team capable of delivering an exceptional dining experience to every guest, every time and creating memories our guests will never forget.
We are seeking a creative and detail-oriented Marketing Manager to lead and execute brand engagement & guest loyalty across all of our restaurant concepts. This multifaceted role will manage everything from digital advertising and social media content creation to reputation management, in-store branding, and community outreach. The ideal candidate will possess strong graphic design skills, a solid grasp of SEO and social media management, and experience in both photography and public relations. Success in this role requires a balance of creativity, technical marketing expertise, and outstanding communication and organizational skills—along with a passion for food, hospitality, and connecting with the community.
Qualifications Required
- Strong Graphic Design abilities – Adobe, Canva, Figma
- Ability to work in all Microsoft applications including Word, Excel, PowerPoint, and Outlook
- Skillful in Adobe Creative Cloud including Photoshop
- Expert in various social media platforms, scheduling, posting & management
- Experience with photography & videography
- Working knowledge of SEO terminology
- Public Relations
- Public Speaking
Skills necessary to be successful
- Effective written and verbal communication skills
- High level of attention to detail
- Strong organizational skills
- Ability to work effectively within a team and independently
- Strong creativity
- Comfortability in office and on-site settings as weekly on-site visits are required
- Enjoy dining out and experiencing different restaurants & social scenes
Benefits Include
- Medical, Dental, Vision, & Voluntary Life and Accident options
- 401(k) with Company Match up to 4%
- Vacation & PTO
- Bereavement & hospitalization time off
- Food entitlements at all Kennedy Concepts locations
- Tuition reimbursement program
Duties & Responsibilities: (email for a more detailed description of duties & responsibilities)
Digital Marketing
Reputation Management
- Coordinate collection, organization, & response of all guest reviews online (Facebook, Google, Yelp, Trip Advisor, Review Tracker, etc.)
- Coordinate the collection, organization, & response of all guest reviews through comment cards
Social Media Marketing
- Create & post engaging social media marketing posts & campaigns on Instagram, Facebook, TikTok, YouTube
- Ensure that social media posts are made on a regular, consistent basis & adhere to a regular weekly schedule of posting
- Promote each restaurant separately according to their brand uniqueness, demographics, target markets, & current events
- Coordinate with performers to receive photos and videos of DJ and Live Entertainment Artists
- Post monthly food and drink specials, promotional events
- Responsible for the growth of our friends or followers, online brand reputation, management, & star ratings
- Responsible for the growth of our organizational employment brand
Digital Marketing
- Creation, launching, and oversight of all digital marketing campaigns
- Analysis of digital marketing campaigns for use in target-focused campaign strategies
- Purchase Google ads & Google key words to boost social media posts
Website
- Collaborate with the Marketing team, the Owner, graphic designers, & website company to keep our website current
- Updating all restaurant websites with store information, catering & special event details and promotions
- Keep an updated calendar of events, photo gallery, merchandise list, food & drink menus, and special menus on the website
In-Store Marketing
Loyalty Dining Program – Email Blasts – SMS Text Blasts
- Create and implement strategies to increase guests signing up for our Loyalty Dining Program
- Send out blast emails using our Loyalty Dining Program list of guests to promote our restaurants
- Send out blast SMS text messages using our Loyalty Dining Program list of guests promoting restaurants
Special Promotions and Events
- Collaborate with the Owner, Marketing team, & restaurant management teams to develop and implement sales driven special promotions according to their brand uniqueness, demographics, target markets, and current events schedule
- Collaborate with the Owner, Marketing team, & graphic design company to develop and design print media &printed media as marketing tools
- Order, receive, distribute, and install all printed cross-promotion tools
Photography and Food and Drink Menus
- Collaborate with the Owner, Marketing team, & graphic design company to create, edit, food, drink & special menus
- Order, receive, and distribute all printed food and drink menus to the appropriate concepts
- Schedule, coordinate, perform, edit all photography for each concept (marketing & training)
- Review all company photos and collaborate with the owner for final approval on all food and drink photos
- Research and develop food photography skills to better improve all media
Outside Marketing
Local Business Partners
- Develop relationships with local business partners to cross-promote & advertise.
- Develop, organize, and maintain a distribution list of local business partners to deliver rack cards too.
- Develop relationships with wedding chapels, bus tour companies, cabin rental companies, time share companies, hotels, banks, city officials, city offices, and other local businesses.
- Coordinate with Owner, Executive Chef, and restaurant management teams to deliver rewards to local business partners
- Reach out to local business partners concerning options for exchanging discounts to enter attractions, dinner shows, haunted houses, ski resort, etc.
- Pass along information to Training and Organizational director to keep this information current.
- Partner with West Town Mall marketing team
Community Outreach and Involvement
- Partner with local schools, groups, and non-profit organizations to organize events and promotions
- Coordinate with the city and local chamber of commerce on events
- Coordinate with restaurant management teams to ensure that all are knowledgeable, prepared, and have appropriate decorations for community events
- Chili cook off – will buy and ensure that all stores are knowledgeable, prepared, and have appropriate decorations for this event
- Develop ideas to continue to market and solicit our restaurants to local area residents and businesses including direct mail, door to door, visiting local businesses, and scheduling company mascots
Print Media and Graphic Design Materials
- Collaborate with the Owner, Marketing team, and third-party companies (graphic design company, advertisers, and merchandise companies)
- Order, receive, distribute, and install all printed marketing tools in and to the appropriate outside locations
- Track the ROI on paid printed advertisements and analyze which printed advertisements are good investments
Radio, Television, Billboards
- Collaborate with the Owner, Marketing team, Graphic design company, radio company, television company, billboard company to design, create and launch our radio, television and billboard marketing campaigns.
- Join and oversee annual renewals for owner-approved restaurant and local membership associations.
- Attend necessary association meetings, conferences,& events
Entertainment
- Advertise, hire, audition, & book all DJs, live music artists, and performers under the direction of the Marketing team.
- Recognize that each restaurant is unique and plan for entertainment needs around the restaurant’s needs & the overall budget for the restaurant
- Work with the Marketing team and Owner to understand your budget per store
- Create and maintain an events calendar with all performances & promotions on our website
- Ensure that all performers deliver high quality entertainment on a nightly basis
Sales and Revenue Generation with Online Sales
- Monitor, collect, package, & ship all online purchased merchandise, souvenirs, and private-labeled items
- Communicate with purchaser(s) through the process and ensure that all items are received correctly, undamaged, & on time
Digital Advertising & Cross Promotions in Restaurants
- Update and monitor all in-house digital marketing tools such as LED screens with restaurants displaying images of food & drink specials, restaurant pictures, special events & promotions, & the cross promotion of our other restaurants & company owned businesses
Logo Merchandise / Internal Merchandise
- Collaborate with the Owner, Marketing team, and outside vendors to design & create our employee uniforms
- Order, receive, and distribute uniforms, shirts, hats, buttons, name tags, & guest check presenters
Retail Merchandise
- Collaborate with Owner, Marketing team, and outside vendors to design & create our souvenirs and merchandise for resale.
- Order, receive, and distribute all merchandise and souvenirs to the appropriate restaurants (i.e. t-shirts, hats, sunglasses, balloons, glassware, bumper stickers, etc.)
- Oversee picture sales and picture sales employees
- Collaborate with Owner, Marketing team, and outside vendors (graphic design and/or merchandise company) to design and create our private labeled products (items includes coasters, to go containers, to go backs, seasonings & spices, hot sauces, dressings, sour mix, queso, salsa, chips, marinades, and other items
- Order, receive, and distribute all private-labeled products to the appropriate restaurants