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<h3>Job Description</h3>
Job Description
Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!
Abe is a specialized consultancy focused exclusively on social media advertising.
We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!
We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team!
We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs). This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency The Social Media Advertising Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.&nbsp;

Roles &amp; Responsibilities
<ul>
<li>
Oversee and lead a collection of Social Media accounts
</li>
<li>
Serve as direct support to client contacts
</li>
<li>
Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
</li>
<li>
Build strategies for clients each quarter
</li>
<li>
Have the ability to create, maintain, and optimize budgets for paid media campaigns
</li>
<li>
Deeply understand client positioning and unique value propositions
</li>
<li>
Confirm lead routing is accurate within a CRM
</li>
<li>
Responsible for personal productivity and utilization
</li>
<li>
Work directly with Associate Director to ensure internal and client goals are being achieved
</li>
<li>
Understand the value of Programmatic campaigns
</li>
<li>
Drive cross-sells, upsells and referrals via client relationships and professional network
</li>
<li>
Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI
</li>
</ul>

What You Offer
<ul>
<li>
2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
</li>
<li>
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
</li>
<li>
Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more
</li>
<li>
Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
</li>
<li>
Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
</li>
<li>
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
</li>
<li>
Ability to drive results and measure via OCT
</li>
<li>
Experience with audience segmentation by tier, job title etc.&nbsp;
</li>
<li>
Proven and measurable success with mid-market or enterprise accounts
</li>
<li>
Ability to translate and articulate strategy and tell stories with data
</li>
<li>
Equal parts competitive and curious; you’re a true problem solver
</li>
<li>
You live on the cutting edge of the industry, always looking for opportunities to grow and share
</li>
<li>
Ability to organize, prioritize and manage multiple projects simultaneously
</li>
<li>
You’re quality-obsessed and have not lost your soul for advertising
</li>
<li>
Travel to visit clients approximately once per year, per client or as needed
</li>
</ul>

What Success Looks Like
<ul>
<li>
You encompass our core values through every interaction; internally and externally
</li>
<li>
Effectively manage approximately five mid-tier and enterprise accounts
</li>
<li>
Meet and exceed department level KPIs, such as client growth and goal attainment. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores
</li>
<li>
Build client trust and relationships that create consistent renewals
</li>
<li>
Cross-sell services that align with client goals and objectives
</li>
<li>
Clearly communicate results with client point of contact and executives
</li>
<li>
Exceptional decision making, as it relates to strategic direction for accounts
</li>
</ul>

Benefits
<ul>
<li>
🏠 We have a set living wage at Abe; The annual base salary range for this position based in the United States is $70,000- $80,000 USD. This salary range is an estimate, and the actual salary may vary based on Abe's compensation practices, job related skills, and depth of experience.
</li>
<li>
🙏&nbsp; Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
<ul>
<li>
Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
</li>
</ul>
</li>
<li>
Benefits to Support the Whole Person:
<ul>
<li>
🧠&nbsp; Mental - Access to certified therapists through Spring Health, membership to Headspace
</li>
<li>
💪&nbsp; Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
</li>
<li>
🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
</li>
<li>
&amp;#x1F4B0; Financial - Traditional and Roth 401(k) with a 3% company match
</li>
<li>
&amp;#x1F31F;&nbsp; Bonus - Annual bonus based on tenure, which scales in total amount over time
</li>
</ul>
</li>
</ul>

Work Environment Requirements
As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to <a href="mailto:careers@directiveconsulting.com" target="_blank">careers@directiveconsulting.com</a>.

Additional Information
At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-JA1

Social Media Advertising Strategist (Remote US)

<h3>Job Description</h3>
Job Description
Do you want to work for some of the most iconic franchises in all sports? NESN/SNP is looking for a driven and enthusiastic intern to join our team for the Fall 2025 semester as a Social Media Planning Intern. This is a great opportunity for current college students looking to gain hands-on experience in a fast-paced sports media environment while learning from our experienced social and content strategy teams.

Reporting to the Associate Director of Content Planning &amp; Strategy, the Social Media Planning Intern will support NESN/SNP’s daily and long-term social media planning efforts, gaining valuable experience in content scheduling, cross-platform strategy, and campaign execution for major sports properties like the Red Sox, Bruins, Pirates and Penguins 
 
Essential Duties &amp; Responsibilities:
<ul>
<li>Assist with the creation, organization, and updating of social media content calendars for NESN/SNP platforms.</li>
<li>Support planning for key content tentpoles, themed campaigns, and live event coverage.</li>
<li>Track and share social content plans across internal teams to ensure alignment with broadcast, digital, and marketing initiatives.</li>
<li>Help gather and organize creative assets for upcoming social posts and campaigns.</li>
<li>Collaborate with production, marketing, and digital teams to maintain a regular cadence of planning meetings and post-project recaps.</li>
<li>Monitor competitor and league social channels for inspiration and emerging trends.</li>
</ul>

Qualifications:
<ul>
<li>Must be currently enrolled in a BA/BS degree program - Communications, Journalism, Marketing, Media Studies, or a related field.</li>
<li>Previous internship, coursework, or student organization experience in social media or content production.</li>
<li>Strong interest in sports and an understanding of social media’s role in sports storytelling.</li>
<li>Proficiency in Adobe Creative Suite for basic photo/video editing and graphic creation. </li>
<li>Familiarity with major social platforms (Instagram, X/Twitter, TikTok, Facebook, YouTube) and their best practices.</li>
<li>Excellent organizational skills with strong attention to detail.</li>
<li>Ability to work in a fast-paced environment and adapt quickly to shifting priorities.</li>
<li>Strong communication and interpersonal skills; able to work independently and collaboratively.</li>
<li>Experience with content scheduling tools, asset management platforms, or analytics dashboards is a plus.</li>
<li>Must embrace the NESN Core Values: People, Customer Focus, Adaptability, Teamwork, Diversity, Integrity, Accountability, Passion, and Social Responsibility.</li>
</ul>

Who We Are
NESN (New England Sports Network) is owned by Fenway Sports Group, which also owns the Boston Red Sox and Pittsburgh Penguins among other holdings, and Delaware North, owners of the Boston Bruins. NESN is delivered throughout the six-state New England region and nationally as NESN National. The definitive source for New England sports programming, NESN consistently has been one of the top-rated regional sports networks in the country, with a reputation for innovative and award-winning production of sports events and specials.

As of Fall 2023, NESN manages SportsNet Pittsburgh, a newly branded regional sports network that televises Pittsburgh Penguins and Pirates games, as well as local college sports, original content and more in PA, WV, and portions of MD, OH and NY.

Our professional environment is passionate, adaptable, creative, and filled with aspiring individuals who are driven to grow with our company. Our core values are at the heart of who we are. We have a spontaneous and vibrant culture, and we truly believe in team spirit and collaboration.

NESN is proud to be a diverse and inclusive employer. We are committed to Equal Employment Opportunities for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.

Social Media Planning Intern - Fall Semester

<h3>Job Description</h3>
Job Description
Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the LinkedIn Strategist of our dreams!

We’re excited to announce a bold new expansion within the Directive family: the launch of Abe Agency, a specialized consultancy focused exclusively on social media advertising. This new venture will offer a distinct identity within our established brand, built to push the boundaries of social media marketing for B2B clients. This agency will be a hub for innovative strategies, helping clients leverage the full power of LinkedIn to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!

We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Strategist with a growth mindset to join our evolving team!
 We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the LinkedIn media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency. Directive has a proven playbook of GTM product success, with the successful launch of our Start-Up division, the fastest growing department in Directive’s history. We’re applying that same success to this new venture and we want you to be a part of it! The Social Media Advertising Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.&nbsp;

Roles &amp; Responsibilities
<ul>
<li>
Oversee and lead a collection of Social Media accounts
</li>
<li>
Serve as direct support to client contacts
</li>
<li>
Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
</li>
<li>
Build strategies for clients each quarter
</li>
<li>
Have the ability to create, maintain, and optimize budgets for paid media campaigns
</li>
<li>
Deeply understand client positioning and unique value propositions
</li>
<li>
Confirm lead routing is accurate within a CRM
</li>
<li>
Responsible for personal productivity and utilization
</li>
<li>
Work directly with Associate Director to ensure internal and client goals are being achieved
</li>
<li>
Understand the value of Programmatic campaigns
</li>
<li>
Drive cross-sells, upsells and referrals via client relationships and professional network
</li>
<li>
Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI
</li>
</ul>

What You Offer
<ul>
<li>
2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
</li>
<li>
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
</li>
<li>
Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more
</li>
<li>
Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
</li>
<li>
Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
</li>
<li>
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
</li>
<li>
Ability to drive results and measure via OCT
</li>
<li>
Experience with audience segmentation by tier, job title etc.&nbsp;
</li>
<li>
Proven and measurable success with mid-market or enterprise accounts
</li>
<li>
Ability to translate and articulate strategy and tell stories with data
</li>
<li>
Equal parts competitive and curious; you’re a true problem solver
</li>
<li>
You live on the cutting edge of the industry, always looking for opportunities to grow and share
</li>
<li>
Ability to organize, prioritize and manage multiple projects simultaneously
</li>
<li>
You’re quality-obsessed and have not lost your soul for advertising
</li>
<li>
Travel to visit clients approximately once per year, per client or as needed
</li>
</ul>

What Success Looks Like
<ul>
<li>
You encompass our core values through every interaction; internally and externally
</li>
<li>
Effectively manage approximately five mid-tier and enterprise accounts
</li>
<li>
Meet and exceed department level KPIs, such as client growth and goal attainment. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores
</li>
<li>
Build client trust and relationships that create consistent renewals
</li>
<li>
Cross-sell services that align with client goals and objectives
</li>
<li>
Clearly communicate results with client point of contact and executives
</li>
<li>
Exceptional decision making, as it relates to strategic direction for accounts
</li>
</ul>

Benefits
<ul>
<li>
🏠 We have a set living wage at Directive; The annual base salary range for this position based in the United States is $70,000- $80,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.
</li>
<li>
🙏&nbsp; Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
<ul>
<li>
Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
</li>
</ul>
</li>
<li>
Benefits to Support the Whole Person:
<ul>
<li>
🧠&nbsp; Mental - Access to certified therapists through Spring Health, membership to Headspace
</li>
<li>
💪&nbsp; Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
</li>
<li>
🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
</li>
<li>
&amp;#x1F4B0; Financial - Traditional and Roth 401(k) with a 3% company match
</li>
<li>
&amp;#x1F31F;&nbsp; Bonus - Annual bonus based on tenure, which scales in total amount over time
</li>
</ul>
</li>
</ul>

Work Environment Requirements
As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to <a href="mailto:careers@directiveconsulting.com" target="_blank">careers@directiveconsulting.com</a>.

Additional Information
At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-JA1ran status. #LI-JA1

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