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<h3>Job Description</h3>
Job DescriptionDescription:
Job Summary
The Digital/Web and Content Marketing Manager is responsible for developing, managing, and executing all aspects of digital marketing for the Global organization while developing and driving content strategy across all channels. This position will work closely with key members from our Product Management and global Sales teams to develop and deploy content in support of marketing plans for all market segments in alignment with company objectives. This individual will serve as the subject matter expert on all aspects of digital marketing including but not limited to web design and maintenance, paid and organic digital marketing, and social media content, and will provide recommendations for continual improvement of Safeguard Medical’s online presence. They will develop multifaceted strategies to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website and promote awareness of the Safeguard Medical Brand. This role will work onsite in our Huntersville HQ.
Essential Job Functions
<ul>
<li>Strategizes, plans and executes all digital campaigns including website, SEO/SEM, email marketing, and paid and organic social media. </li>
<li>Manage the social media coordinator and oversee the design, execution, measurement and reporting on all social media initiatives</li>
<li>Provides thought leadership and perspective for new and creative growth strategies through digital marketing</li>
<li>Leads the development, curation, and deployment of compelling content to attract, engage, and retain visitors and promote sales.</li>
<li>Manages and maintains company websites; utilizing search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to website. </li>
<li>Collaborates with internal teams to design web pages that engage the target audience and create landing pages and optimize user experiences across Safeguard’s digital platforms</li>
<li>Manage Safeguards E-commerce presence</li>
<li>Identifies critical conversion points and drop off points and optimizes user funnels</li>
<li>Audit current social media properties and create a go-forward strategy across all relevant channels. </li>
<li>Utilize expertise in web technologies and analytics to plan, implement and manage email marketing campaigns.</li>
<li>Identify insights from online statistics, marketplace trends, and best practices to optimize online marketing performance and budget</li>
<li>Establishes relationships with influencers, bloggers, and other members of the digital communities within our market segments to promote the Safeguard Medical Brand</li>
<li>Manages the associated budgets for all digital marketing, manage external agencies and service providers to meet budgetary restrictions and executional goals. Expected to define KPI for all projects and follow through with ROI assessments of all digital marketing campaigns</li>
<li>Manages all third-party digital vendors as necessary</li>
<li>As a member of the Creative Services Marketing team, contribute to project and department milestones/goals outside of specific areas of responsibility</li>
</ul>
 
 
Requirements:
Qualifications
<ul>
<li>Bachelor’s degree in marketing or a related field</li>
<li>At least 5 years’ proven experiencing designing, executing and measuring all types of digital campaigns. </li>
<li>1-3 years’ prior experience managing and developing others</li>
<li>Prior experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns</li>
<li>Prior experience with demonstrable success in managing e-commerce platforms</li>
<li>Experience in optimizing landing pages and user funnels</li>
<li>Experience in setting up and optimizing campaigns on all major search engines</li>
<li>Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate</li>
<li>Experience with user interface design and human factors engineering to create visually pleasing web pages with rich content and clear navigational schemes</li>
<li>Experience designing, delivering and analyzing successful social media campaigns</li>
</ul>
Competencies
<ul>
<li>Passion for life-saving efforts and technologies</li>
<li>Demonstrates ownership and accountability</li>
<li>Highly creative and collaborative</li>
<li>Demonstrates the ability to plan, execute, control, and deliver</li>
<li>Excellent written and verbal communication skills</li>
<li>Influences others effectively</li>
<li>Exhibits independence and initiative</li>
<li>Strong analytical thinking and seeks critical information</li>
<li>Attention to detail</li>
<li>Customer focused</li>
<li>Innovative </li>
<li>Solid knowledge of website and marketing analytics tools (e.g., Shopify, Google Analytics, etc.)</li>
<li>Working knowledge of ad serving tools</li>
<li>Working knowledge of other marketing tools such as Sprout Social and Active Campaign</li>
<li>Process and project management skills with working knowledge of project management tools such as Monday.com</li>
<li>Able to develop digital budgets</li>
</ul>
Physical Requirements
Performing the duties of this job regularly involves sitting, standing, walking, hearing/listening repetitive hand movement, and vision requirements - close vision, adjust focus, color code. 
Mental Requirements
This position requires the ability to maintain an appropriate work pace comprehend and follow instructions, exercise logic and reasoning, organize and prioritize, read, compose written communication, communicate verbally, problem solve, make decisions, count and compute, analyze and interpret data, multi-task/re-direct, and experience numerous interruptions. This position requires the ability to maintain the highest standards of professional maturity and emotional intelligence even in difficult or stressful situations.
Other Requirements
Work Environment
The noise level in the work environment is usually quiet to moderate.
This job description is not designed to cover an exhaustive list of duties. Other duties may be assigned, and activities may change at any time with or without notice.

Digital/Web & Content Marketing Manager

<h3>Job Description</h3>
Job Description
Directive Consulting is the performance marketing agency for B2B companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.
At Directive, we're always looking ahead to build a network of talented individuals who excel in crafting data-driven strategies, optimizing campaigns, and fueling demand for innovative brands. 
As we continue to expand, we’re seeking forward-thinking professionals who thrive in fast-paced environments, are obsessed with performance metrics, and are eager to make their mark in B2B marketing.

About The Role
We are looking to offer a compelling and competitive new demand gen offering for our customers here at Directive. In this role, you will directly work with no more than seven accounts and be directly responsible for their performance marketing.&nbsp;
The ideal candidate for this role is an exceptionally strong T-Shaped Marketer with deep expertise in the SaaS marketplace across Paid, SEO, and CRO.&nbsp;A crucial part of this role will not only be executing campaigns; but also, interfacing with customers, pitching strategy, and ensuring that results are exceeded.
We value your ability to drive client results as an individual contributor and believe that the ideal candidate revels in owning the success of their client portfolio. You will only be successful in this role if you are strong at marketing strategy, execution, communication, and project management.

Roles &amp; Responsibilities
<ul>
<li>
Own the success of SMB clients, across channels
</li>
<li>
Handle client relationships with poise, confidence, and empathy
</li>
<li>
Project manage and organize your accounts
</li>
<li>
Build relationships with your point of contacts
</li>
<li>
Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
</li>
<li>
Strong SaaS background preferred 
</li>
<li>
Skilled at having a large impact in a very specific role
</li>
<li>
Creative spark for marketing + deep passion for getting results

</li>
</ul>
 What You Offer
<ul>
<li>
2+ years of experience in agency-side marketing
</li>
<li>
2+ years of experience in performance marketing
</li>
<li>
Brilliant strategist and a truly T-shaped marketer
</li>
<li>
World-class project manager who knows how to get things done on time and below cost
</li>
<li>
Availability to travel

</li>
</ul>
What We Offer 
🏠&nbsp;We have a set living wage at Directive; The annual base salary range for this position based in the United States is $80,000- $85,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.
🙏&nbsp; Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
Benefits to Support the Whole Person:
🧠&nbsp; Mental - Access to certified therapists through Spring Health, membership to Headspace
💪&nbsp; Physical - Gympass
🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
&amp;#x1F4B0; Financial - Traditional and Roth 401(k) with a 3% company match
&amp;#x1F31F;&nbsp; Bonus - Annual bonus based on tenure, which scales in total amount over time
🌴&nbsp; Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!&nbsp;

Work Environment Requirements
As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to <a href="mailto:careers@directiveconsulting.com" target="_blank">careers@directiveconsulting.com</a>.

Additional Information
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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