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<h3>Job Description</h3>
Job Description
Directive Consulting is the performance marketing agency for B2B companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.
At Directive, we're always looking ahead to build a network of talented individuals who excel in crafting data-driven strategies, optimizing campaigns, and fueling demand for innovative brands. 
As we continue to expand, we’re seeking forward-thinking professionals who thrive in fast-paced environments, are obsessed with performance metrics, and are eager to make their mark in B2B marketing.

About The Role
We are looking to offer a compelling and competitive new demand gen offering for our customers here at Directive. In this role, you will directly work with no more than seven accounts and be directly responsible for their performance marketing.&nbsp;
The ideal candidate for this role is an exceptionally strong T-Shaped Marketer with deep expertise in the SaaS marketplace across Paid, SEO, and CRO.&nbsp;A crucial part of this role will not only be executing campaigns; but also, interfacing with customers, pitching strategy, and ensuring that results are exceeded.
We value your ability to drive client results as an individual contributor and believe that the ideal candidate revels in owning the success of their client portfolio. You will only be successful in this role if you are strong at marketing strategy, execution, communication, and project management.

Roles &amp; Responsibilities
<ul>
<li>
Own the success of SMB clients, across channels
</li>
<li>
Handle client relationships with poise, confidence, and empathy
</li>
<li>
Project manage and organize your accounts
</li>
<li>
Build relationships with your point of contacts
</li>
<li>
Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
</li>
<li>
Strong SaaS background preferred 
</li>
<li>
Skilled at having a large impact in a very specific role
</li>
<li>
Creative spark for marketing + deep passion for getting results

</li>
</ul>
 What You Offer
<ul>
<li>
2+ years of experience in agency-side marketing
</li>
<li>
2+ years of experience in performance marketing
</li>
<li>
Brilliant strategist and a truly T-shaped marketer
</li>
<li>
World-class project manager who knows how to get things done on time and below cost
</li>
<li>
Availability to travel

</li>
</ul>
What We Offer 
🏠&nbsp;We have a set living wage at Directive; The annual base salary range for this position based in the United States is $80,000- $85,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.
🙏&nbsp; Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
Benefits to Support the Whole Person:
🧠&nbsp; Mental - Access to certified therapists through Spring Health, membership to Headspace
💪&nbsp; Physical - Gympass
🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
&amp;#x1F4B0; Financial - Traditional and Roth 401(k) with a 3% company match
&amp;#x1F31F;&nbsp; Bonus - Annual bonus based on tenure, which scales in total amount over time
🌴&nbsp; Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!&nbsp;

Work Environment Requirements
As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to <a href="mailto:careers@directiveconsulting.com" target="_blank">careers@directiveconsulting.com</a>.

Additional Information
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
#LI-JA1

Digital Marketing Manager (Remote US)

<h3>Job Description</h3>
Job DescriptionJob Summary:The Digital Marketing Associate plays a key role in driving the company’s digital presence and brand visibility through a wide range of marketing initiatives. This position is responsible for creating and distributing engaging content across multiple channels, including newsletters, social media, blogs, and external publications. The role supports website maintenance and optimization, ensuring content is current, SEO-friendly, and aligned with campaigns and branding guidelines. In addition, the Digital Marketing Associate manages social media scheduling, online store listings, internal communications, and educational content while assisting in campaign planning, performance reporting, and lead tracking. Responsibilities and Duties:Creates, manages, and distributes digital content to support marketing campaigns and enhance brand visibility. Duties include developing newsletters, blogs, and social media posts; maintaining website content and online store listings; optimizing for SEO; and assisting with email marketing and advertising initiatives. Tracks campaign performance, manages databases, and prepares reports to measure effectiveness. Supports internal communications, designs basic marketing materials, and collaborates with sales and product teams to align efforts with business goals. This position has no supervisory responsibilities.Qualifications and Skills:
<ul>
<li>Bachelor’s degree in marketing, communications, or a related field (or equivalent experience).</li>
<li>Proven experience in digital marketing or a related role with demonstrated success in executing comprehensive marketing plans</li>
<li>Strong skills in digital marketing, social media management, and SEO.</li>
<li>Proficiency in basic graphic design software (e.g., Adobe Creative Suite, Canva).</li>
<li>Experience with website content management systems (e.g., WordPress, etc.).</li>
<li>Experience with marketing automation/email platforms (e.g., HubSpot, Mailchimp, or similar) preferred.</li>
<li>Exceptional written and verbal communication skills.</li>
<li>Highly organized with the ability to manage multiple projects simultaneously.</li>
<li>Creative problem-solver with a keen eye for detail.</li>
<li>Strong collaboration skills and adaptability in a fast-paced environment.</li>
</ul>
 Job Description:
<ul>
<li>Monthly Newsletter: Create, design, and distribute engaging monthly newsletters based on a proven format.</li>
<li>Social Media Management: Plan and schedule daily/weekly social media posts across platforms to enhance brand presence and engagement. Create and schedule social/LinkedIn posts to amplify content. Utilize scheduling tools to manage and automate social media postings. Familiarity with Online Scheduling Platforms.</li>
<li>SEO Optimization: Implement and monitor SEO strategies to improve website ranking and visibility.</li>
<li>Website Edits: Maintain and update website content to ensure it aligns with marketing campaigns and current trends.</li>
<li>Basic Design Tasks: Assist with designing marketing materials, presentations, and promotional content.</li>
<li>Content Creation: Develop content for marketing campaigns, blogs, newsletters, and other promotional materials. Repurpose blog content for social and other micro formats. Create content for external publications.</li>
<li>Article Writing and Coordination: Write and coordinate the creation of articles related to newsworthy topics relevant to the industry.</li>
<li>Market Research: Conduct market research to identify industry trends, target audiences, and competitor activities to inform marketing strategies.</li>
<li>Internal TV Displays: Update internal TV displays for office communications.</li>
<li>Email Signatures: Manage email signature and monitor engagement metrics to ensure effectiveness.</li>
<li>Lead Generation: Tracking of Leads Generated by BD</li>
<li>Website Maintenance: Sitemap Management: Maintain and edit the website sitemap to support indexing and crawlability.</li>
<li>Campaign Management: Assist in planning and executing marketing campaigns, including email marketing and advertising initiatives.</li>
<li>Performance Tracking: Monitor, analyze, and report on the effectiveness of marketing campaigns using analytics tools to measure ROI and make data-driven improvements.</li>
<li>Brand Consistency: Ensure all digital marketing materials and communications are aligned with the company’s branding guidelines.</li>
<li>Customer Feedback: Collect and analyze customer feedback to inform future marketing strategies. Implement feedback quickly and iterate on content based on performance. Respond to comments made online and in social media on behalf of Marketing.</li>
<li>Collaborative Projects: Work closely with the sales and product teams to align marketing efforts with business goals and product launches.</li>
<li>CRM and Database Management: Maintain and update customer and prospect databases for targeted outreach and nurturing.</li>
<li>Internal Communications: Support internal marketing efforts to keep employees informed and engaged with company updates and initiatives.</li>
<li>Website Content: Update and maintain website content (copy, minor layout/fixes).</li>
<li>Blog Management: Write, edit, and format blog articles. Coordinate with outside parties to publish a full-blown article where required (Logan)</li>
<li>New Web Pages: Plan, write, design, and publish new web pages for products, services, or campaigns.</li>
<li>Performance Reporting: Assist with simple performance reporting (traffic, engagement metrics) and provide metrics and score cards</li>
<li>Online Store Management: Manage online store on Google Merchant Center and Ecwid for products daily/weekly. Dell Inventory Listings: Publish and update designated Dell inventory listings on the Makios website each morning, ensuring accurate details and links are available for client distribution.</li>
<li>Educational Content: Create educational content for clients (tutorial for Teams, Makios Cloud Fax, and Makios Newsletters).</li>
<li>Presentations: Create digital presentations for internal and external initiatives (Teambuilder and Clients).</li>
</ul>
Job Requirements:
<ul>
<li>Bilingual in English and Spanish preferred, with clear and effective writing skills in both languages.</li>
<li>Strong command of written and verbal English, including spelling, grammar, proofreading, and editing.</li>
<li>Excellent communication skills, both written and face-to-face, with the ability to translate ideas into clear content and campaigns.</li>
<li>Analytical mindset with the ability to draw insights and make strategic recommendations from marketing data.</li>
<li>Proficient with Microsoft Office (Word, Excel, PowerPoint) and technically savvy with CMS platforms.</li>
<li>Experience with design and creative tools, including Adobe Photoshop and Illustrator; basic knowledge of HTML preferred.</li>
<li>Familiarity with Google Workspace and marketing tools such as Google Analytics, Google Ads, and Tag Manager.</li>
<li>Experience with survey platforms (e.g., SurveyMonkey) a plus.</li>
<li>Knowledge of social media platforms, scheduling tools, and digital communication technologies.</li>
<li>Creative thinker with the ability to develop engaging content (blogs, newsletters, articles, social posts, videos, presentations).</li>
<li>Strong organizational and time-management skills, with the ability to manage multiple projects and meet deadlines.</li>
<li>Detail-oriented, structured, and able to maintain clean, organized project workflows.</li>
<li>Capable of coordinating with outside vendors, managing orders, and maintaining positive relationships.</li>
<li>Self-motivated, proactive, and able to work independently with limited supervision while also collaborating effectively in a team environment.</li>
<li>Passionate about marketing, with a commitment to delivering high-quality work and achieving results.</li>
<li>Ability to adhere to company policies and procedures while remaining flexible with additional marketing-related tasks as needed.</li>
</ul>
 Education and Experience:Minimum of 3 years of experience in digital marketing, communications, or a related field with multiple concurrent projects. Work Environment &amp; Physical Demands:This job operates in a professional office environment with routine use of standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. The role may occasionally require lifting, pushing, or pulling 10–20 lbs. This is a full-time, in-person position based on a Monday–Friday schedule from 8:00 a.m. to 5:00 p.m., with occasional overtime required to meet business needs. Perks &amp; Benefits
<ul>
<li>Health Insurance</li>
<li>Health Savings Account (HSA)</li>
<li>Generous PTO Policy</li>
<li>401(k) with Company Match</li>
<li>Annual Staff Appreciation Party and Annual Holiday Celebrations</li>
<li>Performance Based Incentive Program</li>
<li>Career Growth and Development Opportunities</li>
</ul>
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