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<h3>Job Description</h3>
Job DescriptionInno Supps is a fast-growing health and wellness brand on a mission to help people achieve peak performance-physically and mentally. With a product line focused on high-quality, cutting-edge supplements, we've built a passionate customer base and a rapidly expanding digital presence. Now, we're taking things to the next level on TikTok Shop-and we need someone who's ready to own it.The Role: We're looking for a highly motivated, creative, and data-driven Digital Marketing Manager - Tiktok to lead and scale our presence on the platform. This is a unique opportunity to own a high-growth channel, work closely with top-tier creators and influencers, and directly impact the bottom line of a 7-figure brand.Key Responsibilities: Tik Tok Shop Management
<ul>
<li>Own and manage the Tik Tok Shop channel, including product listing, promotions, pricing strategies and campaign execution.</li>
<li>Continuously refine and optimize product listing to maximize visibility, discoverability and performance.</li>
<li>Track, measure and analyze sales to identify opportunities for growth and improvement.</li>
<li>Work closely with media buying team to streamline ads and track metrics of performance.</li>
</ul>
Affiliate &amp; Creator Management
<ul>
<li>Lead outreach adn relationship management with creators and affiliates at scale.</li>
<li>Develop clear and engaging content briefs to support affiliate partnerships.</li>
<li>Coordinate and approve product sample distribution for creators and affiliates.</li>
<li>Stay ahead of Tik Tok trends, algorithm changes and platform updates to keep campaigns innovative and competitive.</li>
</ul>
Affiliate Management
<ul>
<li>Manage Discord channel and affiliate offer giveaways and exclusive offers.</li>
<li>Track and analyze sales performance of top affiliates to optimize partnerships and incentives.</li>
</ul>
What We're Looking For:
<ul>
<li>2+ years of experience in e-commerce, social commerce, or digital marketing</li>
<li>1 + year managing TikTok Shop</li>
<li>Proven success in managing influencer/affiliate relationships</li>
<li>Strong understanding of TikTok's platform, trends, and audience behavior</li>
<li>Analytical mindset with experience using data to drive decisions</li>
<li>Highly organized, self-motivated, and comfortable working in a fast-paced, startup-like environment</li>
<li>Passion for health, wellness, and performance is a plus!</li>
</ul>
What You'll Get:
<ul>
<li>Competitive salary + performance-based bonuses</li>
<li>Free Inno Supps products and exclusive discounts</li>
<li>Opportunity to be part of a fast-growing, mission-driven brand</li>
<li>Room to grow-professionally and personally-as we scale</li>
</ul>
Ready to Join the Inno Supps Team? Apply now and help us dominate TikTok Shop while making a real difference in people's lives. Let's build something incredible together. Job Posted by ApplicantPro

Digital Marketing Manager - Tiktok

<h3>Job Description</h3>
Job DescriptionWe are seeking an experienced Digital Marketing Specialist for our swimwear client to own the day-to-day management of all digital marketing channels, including paid social, paid search, SEO, and affiliate marketing. This role requires a strong technical, analytical, and strategic marketer with a high level of business acumen who can manage multiple performance channels while maintaining consistency with brand standards to achieve E-commerce business objectives of profitable, sustainable growth. The ideal candidate has hands-on experience building a channel-level strategy and budget, optimizing paid campaigns, driving profitable growth, and overseeing cross-channel performance within a DTC E-commerce environment. This is an onsite role in their San Diego office. Key Responsibilities: Paid Social &amp; Paid Search Build, implement, manage, and optimize campaigns across Meta, Google Ads, Pinterest, TikTok, and other relevant platforms. Create and execute full-funnel strategies including prospecting, retargeting, and retention. Monitor performance daily and adjust budgets, bids, audiences, and creative accordingly. Collaborate with creative teams to brief and evaluate ad assets, providing reporting and analysis to guide creative development SEO Oversee on-page and technical SEO initiatives to improve rankings and organic visibility. Conduct monthly keyword research, competitive analysis, and quarterly site audits. Partner with content teams to incorporate SEO best practices. Affiliate Management Manage affiliate network relationships (e.g., ShareASale, Impact, LTK). Optimize partner mix, placements, and commission structures. Provide reporting and analysis to monitor performance, identify fraud, and assess ROI across all affiliate activities and partners. Analytics &amp; Reporting Maintain reporting dashboards for paid, organic, and affiliate channels. Track KPIs including ROAS, CPA, CTR, CVR, AOV, and LTV. Provide weekly and monthly insights to leadership with clear recommendations on how to improve performance Forecast marketing spend and expected ROI that supports the achievement of business goals. Cross-Functional Collaboration Work with eCommerce, Creative, and Product teams to ensure alignment across launches, promotions, and campaigns. Participate in quarterly planning, channel reviews, and strategic discussions. Qualifications 5-7+ years of experience in digital marketing, paid media or performance marketing, ideally in DTC ecommerce. Proficient in Meta Ads Manager, Google Ads, GA4, and common SEO tools. Strong understanding of performance KPIs, attribution, and ecommerce analytics. Strong business acumen, including an understanding of profitability drivers for an e-commerce channel Experience with affiliate networks and influencer-driven performance programs. Strong analytical and Excel/Sheets skills; comfortable interpreting large datasets. Ability to manage multiple priorities and operate in a fast-paced environment. Excellent communication and organizational skills. Swimwear or fashion industry experience a plus. Previous experience bringing agency responsibilities in house also a plus. What We’re Looking For A hands-on executor with current, practical channel expertise. Someone who is comfortable taking over from an agency and building internal processes. A candidate who can maintain brand alignment while optimizing for performance. Self-starter with strong attention to detail and a testing/optimization mindset. Ability to work cross-functionally and communicate results clearly. Salary Range $100-120K

Digital Marketing Specialist

<h3>Job Description</h3>
Job DescriptionCompany Description 
QAD is building a world-class SaaS company, and we are growing. We are looking for talented individuals who want to join us on our mission to help solve real-world challenges in manufacturing and the supply chain.
 We are a virtual-first company, and your primary work experience will be virtual from your home. Occasional travel to a physical office may be required to support collaboration, design, strategy, and alignment.
Job Description 
We are seeking an experienced and results-driven Digital Marketing Strategist to join our marketing team. This critical role will be responsible for defining, developing, and executing high-impact digital campaigns designed to drive highly qualified inbound lead generation for our B2B Enterprise Resource Planning (ERP) SaaS solutions. The ideal candidate will have a minimum of five (5) years of experience in digital marketing, specifically within the B2B technology or SaaS sector. This role requires a strategic thinker who can seamlessly partner with Revenue, Corporate Marketing, and Solution Marketing teams to translate business objectives into measurable digital success.
 Key Responsibilities Strategy &amp; Planning ● Develop a comprehensive digital marketing strategy aligned with overall revenue goals and marketing objectives, focusing on inbound lead generation and nurturing. ● Partner closely with the Revenue team (Sales/Business Development) to define target audience profiles, ideal customer profiles (ICPs), and buyer journeys to inform campaign development. ● Collaborate with Corporate Marketing to ensure brand consistency and effective integration of digital campaigns across all corporate initiatives and digital platforms. ● Work with Solution Marketing to transform product features and value propositions into compelling digital content and campaign narratives. ● Identify emerging digital trends, technologies, and platforms to maintain a competitive edge and optimize future digital investments.
 Execution &amp; Campaign Management ● Lead the execution of multi-channel digital campaigns, including but not limited to: ○ Search Engine Optimization (SEO) and Search Engine Marketing (SEM/PPC). ○ Content syndication, gated content, and lead magnets. ○ Account-Based Marketing (ABM) digital tactics. ○ Social media marketing (LinkedIn, X, etc.) and paid social advertising. ○ Website optimization (conversion rate optimization - CRO). ● Oversee the development, testing, and optimization of landing pages and conversion points to maximize lead capture efficiency. ● Manage digital campaign budgets, ensuring effective allocation of resources to meet performance targets.
Analytics &amp; Reporting ● Establish key performance indicators (KPIs) for all digital initiatives, focusing on lead quality (MQLs, SQLs) and conversion rates. ● Utilize marketing automation (e.g., HubSpot, Marketo) and CRM platforms (e.g., Salesforce) to track, measure, and analyze campaign performance. ● Provide regular, data-driven insights and recommendations to stakeholders across Marketing and Revenue teams to inform ongoing strategy adjustments. ● Conduct A/B testing across various digital assets and channels to continuously improve campaign effectiveness and ROI.
Qualifications 
Required Qualifications ● Experience: Minimum of 5 years of progressive experience in digital marketing, with a focus on B2B lead generation, ideally within the SaaS or ERP space. ● Education: Bachelor's degree in Marketing, Business, Communications, or a related field. ● B2B Expertise: Proven track record of developing and executing successful digital strategies that drive qualified inbound leads in a complex B2B sales cycle environment. ● Platform Proficiency: Expertise in managing and optimizing campaigns across major platforms, including Google Ads, LinkedIn Campaign Manager, Google Analytics, and SEO tools (e.g., SEMrush, Moz). ● Technical Skills: Strong understanding of marketing technology, including proficiency with a leading marketing automation platform (Marketo, HubSpot, Pardot) and CRM (Salesforce). ● Soft Skills: Excellent cross-functional collaboration and communication skills, with the ability to influence and align diverse internal teams (Revenue, Solution Marketing, Creative). ● Analytical Mindset: Highly analytical and data-driven, comfortable translating complex data into actionable strategies and clear performance reports.
 Preferred Qualifications ● Experience marketing ERP, supply chain, financial management, or other complex B2B enterprise software solutions. ● Certification in relevant digital marketing tools or platforms (e.g., Google Ads, HubSpot Inbound Certification). ● Experience with Account-Based Marketing (ABM) strategy and technologies.
 Additional Information 
About QAD:
QAD Inc. is a leading provider of adaptive, cloud-based enterprise software and services for global manufacturing companies. Global manufacturers face ever-increasing disruption caused by technology-driven innovation and changing consumer preferences. In order to survive and thrive, manufacturers must be able to innovate and change business models at unprecedented rates of speed. QAD calls these companies Adaptive Manufacturing Enterprises. QAD solutions help customers in the automotive, life sciences, packaging, consumer products, food and beverage, high tech and industrial manufacturing industries rapidly adapt to change and innovate for competitive advantage.
QAD is committed to ensuring that every employee feels they work in an environment that values their contributions, respects their unique perspectives and provides opportunities for growth regardless of background. QAD’s DEI program is driving higher levels of diversity, equity and inclusion so that employees can bring their whole self to work.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.&nbsp;
#LI-Remote

Digital Marketing Strategist

<h3>Job Description</h3>
Job Description
Digital Experience Marketing Manager
Who we are: 
Atkore is forging a future where our employees, customers, suppliers, shareholders, and communities are building better together – a future focused on serving the customer and powering and protecting the world.
With a global network of manufacturing and distribution facilities, Atkore is a leading provider of electrical, safety and infrastructure solutions.

Who we are looking for: 
We are currently looking for a Digital Experience Marketing Manager based out of our corporate headquarters in Harvey, IL. Reporting to the Sr. Digital Marketing Manager, the Digital Experience Marketing Manager will serve as the strategic and technical lead for Atkore’s global web presence. This role oversees the full suite of Atkore websites, which operate in a B2B environment and compete with both B2B and B2C digital experiences. The ideal candidate will drive web performance, SEO optimization, and governance across regions, ensuring a consistent and high-performing user experience. This individual must be both technically proficient and strategically minded, capable of influencing global stakeholders and evolving our digital footprint in alignment with business goals. The role also includes hands-on responsibility for adding, updating, and optimizing content within the Sitecore CMS, ensuring accuracy, brand consistency, and alignment with digital strategy.

What you’ll do: 
<ul>
<li>Lead global website governance and execute scalable action plans for UX and functional improvements</li>
<li>Guide regional marketing leaders to ensure brand consistency and unified digital experience across all localized websites including the adherence to the website style guidelines</li>
<li>Manage day-to-day front-end and back-end operations for North American regional websites, primarily within Sitecore CMS, ensuring content accuracy, performance, and alignment with digital strategy.</li>
<li>Lead, consolidate, and guide decentralized efforts across international regional websites, supporting global teams in maintaining consistency with Atkore’s digital standards and governance framework.</li>
<li>Develop and execute SEO strategy using competitive analysis, keyword optimization, and performance tracking across Atkore and competitor sites</li>
<li>Collaborate cross-functionally with marketing, IT, and business units to enhance website effectiveness and conversion</li>
<li>Maintain integration of marketing automation platforms and ensure seamless lead generation workflows</li>
<li>Build and maintain governance documentation, system architecture, and standard operating procedures</li>
<li>Own the change management lifecycle including development, staging, QA, and backlog prioritization</li>
<li>Partner with business units to create and optimize web content aligned with strategic objectives</li>
<li>Ensure adherence to SEO best practices, accessibility standards (WCAG 2.2), global security protocols, and data protection regulations (GDPR)</li>
<li>Analyze and report out key website performance metrics. Develop actionable insights and strategic recommendations when trends indicate underperformance.</li>
<li>Support execution of social media and newsletter strategies to drive engagement and traffic</li>
</ul>

What you’ll bring: 
<ul>
<li>8+ years of experience in web management, digital marketing, or related field</li>
<li>5+ years of hands-on experience managing websites within CMS platforms, especially Sitecore</li>
<li>Experience working within the Sitecore ecosystem, including tools such as Sitecore Discover, Search, Content Hub, Personalize, and CDP, is a strong plus.</li>
<li>Proficient in SEO strategy, Google Analytics, Google Tag Manager, and AI-powered SEO tools (e.g., SEMrush, Similarweb)</li>
<li>Strong understanding of PHP, HTML5, CSS, JavaScript, mySQL, and cross-browser/platform compatibility</li>
<li>Experience with CRO tools (e.g., Hotjar, Optimizely) and A/B testing methodologies a plus</li>
<li>Familiarity with WCAG 2.2 accessibility standards, GDPR, and ADA compliance</li>
<li>Deep understanding of the marketing funnel and digital tactics across top, mid, and bottom funnel stages</li>
<li>Proven experience integrating marketing automation platforms, lead generation workflows, and customer relationship management tools (CRM)</li>
<li>Experience with paid search campaigns and performance optimization</li>
<li>Strategic thinker with strong communication and storytelling skills to influence stakeholders</li>
<li>Demonstrated ability to lead without direct authority, manage priorities, and present digital roadmaps to leadership</li>
<li>Passion for innovation and continuous learning in the digital space </li>
</ul>
Within 3 months, you’ll: 
<ul>
<li>Complete your new hire “Immersion” so that you are ready to rock in your new role.</li>
<li>Meet with regional marketing leaders and cross-functional stakeholders to understand current workflows, challenges, and opportunities for alignment across localized sites.</li>
<li>Get familiar with Atkore’s tech stack and Sitecore ecosystem, including publishing workflows, personalization features, and integration points with other platforms.</li>
<li>Conduct a full audit of North American and international regional websites, evaluating content accuracy, UX consistency, and adherence to style guides and governance standards.</li>
<li>Identify low-effort, high-impact SEO improvements (e.g., meta tags, broken links, page titles) to boost visibility and performance.</li>
</ul>
Within 6 months, you’ll: 
<ul>
<li>Begin executing SEO strategy based on competitive analysis and audit findings.</li>
<li>Report out monthly to stakeholders about web performance metrics.</li>
<li>Roll out updated governance documentation and drive the team to reinforce adherence to website style guidelines across all regions.</li>
<li>Streamline content management workflows in Sitecore for North America and support international teams in adopting best practices.</li>
</ul>
Within 12 months, you’ll: 
<ul>
<li>Achieve measurable improvements in global website consistency, SEO rankings, and user experience. Ensure all regional sites meet accessibility, security, and compliance standards.</li>
<li>Expand use of Sitecore ecosystem tools (e.g., Content Hub, CDP, Personalize) to support personalization, content lifecycle management, and customer data insights.</li>
<li>Present a comprehensive digital experience roadmap to leadership, outlining future enhancements, innovation opportunities, and alignment with business goals.</li>
</ul>
Atkore is a five-time Great Place to Work© certified company and a four-time Top Workplaces USA award winner! We’re committed to creating an engaged, aligned workforce driven by a collaborative culture. Our team strives for breakthrough results and stays focused on being standout leaders. We consistently live the Atkore mission, strategic priorities, and behaviors consistent with our core values.
Join our team and align yourself with an industry leader!
As of the date of this posting, a good faith estimate of the current pay for this position is $102,000 - $140,250. Placement in the range depends on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, relevant experience, skills, seniority, performance, shift, travel requirements, and business or organizational needs and may change over time. Other compensation may include, but not limited to, overtime, shift differentials, bonuses, commissions, stock, and other incentives.
Benefits available include:
<ul>
<li>Medical, vision, and dental insurance</li>
<li>Life insurance</li>
<li>Short-term and long-term disability insurance</li>
<li>401k</li>
<li>Paid Time Off</li>
<li>Paid holidays</li>
<li>Any leave required under federal, state, or local law</li>
</ul>
Benefits are subject to vesting and eligibility requirements.
Applications are being accepted on an ongoing basis.

Digital Experience Marketing Manager

<h3>Job Description</h3>
Job Description
This role is focused on building connections, driving new business, and supporting existing clients and referral sources. The Marketing, Digital &amp; Sales Manager will be responsible for creating and executing innovative marketing strategies, expanding community outreach, and developing strong relationships that fuel growth.
The ideal candidate is a seasoned healthcare sales professional with hands-on experience in home care, an entrepreneurial mindset, and a passion for making meaningful connections. This role requires someone who excels at networking, thrives on building partnerships, and is motivated to increase brand visibility in the community.
At Senior Helpers, we value a positive workplace culture, teamwork, and the knowledge that the work we do truly makes a difference for seniors and their families. We believe our employees are our greatest asset, and we are looking for someone who can bring energy, creativity, and dedication to help us grow and succeed.
Responsibilities include but are not limited to:
<ul>
<li>
Build and maintain strong relationships within the community through networking, outreach, and partnerships.
</li>
<li>
Represent the company at community events, health fairs, and professional meetings to promote brand awareness and services.
</li>
<li>
Generate new business opportunities by developing connections with referral sources, healthcare providers, and community organizations.
</li>
<li>
Assist with inbound leads, providing timely follow-up and supporting prospective clients through the decision-making process.
</li>
<li>
Support existing clients by ensuring a positive experience, maintaining regular communication, and addressing needs promptly.
</li>
<li>
Collaborate with internal teams to ensure client inquiries and referrals are handled efficiently.
</li>
<li>
Identify opportunities for market expansion and growth through outreach strategies and targeted campaigns.
</li>
<li>
Track and report on marketing and outreach activities, providing insights and recommendations for improvement.
</li>
<li>
Assist in creating and executing local marketing initiatives, promotional activities, and brand-building efforts.
</li>
<li>
Maintain awareness of competitors and industry trends to identify opportunities for differentiation.
</li>
<li>
Perform other outreach and marketing-related tasks as needed to support business development.
</li>
</ul>
Qualifications: 
<ul>
<li>Bachelor's Degree preferred (or equivalent combination of 5+ years of relevant work experience)</li>
<li>Experience in marketing preferred.&nbsp;</li>
<li>Senior care experience strongly preferred.</li>
<li>Demonstrable sales, sales development, and sales management experience </li>
<li>Possess a strong business acumen</li>
<li>Must have excellent organizational skills, attention to detail, and the ability to prioritize in a changing environment.</li>
<li>Proactive with foreseeing potential issues and providing multiple resolutions</li>
<li>Strong collaboration skills with both subordinate team and corporate partners</li>
<li>Proficiency in Microsoft Word, Excel, Internet, and Outlook required.</li>
<li>Ability to learn software programs quickly.</li>
</ul>
Benefits:
<ul>
<li>401(k) matching</li>
<li>Short team &amp; Long-term Disability </li>
<li>Paid Time Off</li>
<li>Life Insurance</li>
<li>Pay On Demand&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </li>
<li>Bonus structure</li>
<li>Varies Discount Programs</li>
</ul>
We are proud to be an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state and local news.&nbsp;

Marketing, Digital & Sales Manager

<h3>Job Description</h3>
Job Description
Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry's digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.
At Thomas, we're revolutionizing the manufacturing industry with our cutting-edge omni-channel growth marketing strategies. With a remarkable 125-year legacy in the business, we're now expanding our client-facing Growth Marketing team to serve our most upper-tier customers.
As a Digital Marketing Account Manager you will collaborate with your clients to gain a deep understanding of their unique business objectives and design multi channel marketing strategies to drive tangible outcomes. 
Responsibilities:
<ul>
<li>Serve as the primary point of contact for a portfolio of clients and cultivate strong and trusted partnerships with each of them </li>
<li>Plan, collect, and document client goals and deliverable feedback for use by cross-functional teams (coordinators, design, development, and SEM)</li>
<li>Partner with cross-functional teams to execute multi channel marketing campaigns with a focus on ABM, lead generation and attribution </li>
<li>Lead biweekly or monthly client calls to review program KPIs, deliverable updates, and program progress depending on program scope</li>
<li>Consult with and educate clients on the digital marketing best practices that guide the strategic direction for their program</li>
<li>Address clients' questions or concerns about the performance of their program and provide strategic and tactical solutions</li>
<li>Leverage data analytics to uncover actionable insights, identify trends, and make informed recommendations to optimize marketing campaigns continually</li>
<li>Collaborate with Sales to offer a holistic service that can lead to increased revenue</li>
<li>Develop, present, and implement holistic growth marketing strategies that align with the clients' goals, covering aspects like user acquisition, conversion, and revenue growth</li>
</ul>
Qualifications:
<ul>
<li>Bachelor's degree required</li>
<li>3+ years experience in a digital marketing role; agency preferred</li>
<li>1+ years of client-facing experience</li>
<li>1+ years of project management experience </li>
<li>Knowledge of best practices for SEO, PPC, ABM and Content Marketing</li>
<li>B2B and/or industrial/manufacturing industry knowledge preferred</li>
<li>Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins</li>
<li>Experience using marketing platform tools (e.g., HubSpot, Pardot, etc.)</li>
<li>Experience with our specific tech stack: Hubspot, Google Marketing Suite (GA4, GSC, Lookerstudio), and WordPress preferred</li>
<li>Preferred Certifications: Hubspot (email, Inbound), Google Analytics, Google Ads, and/or project management</li>
<li>Excellent communication and interpersonal skills, with the ability to build rapport and trust with clients</li>
</ul>
#LI-Hybrid
Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Digital Marketing Account Manager

<h3>Job Description</h3>
Job Description
Company: The mission of Well (<a href="https://www.well.co/" target="_blank">https://www.well.co/</a>) is to transform healthcare through our unique impact on our members' health and happiness. We do this through our differentiated consumer experience and world-class data and analytics engine that drive engagement and behavior change. Our product — a consumer health engagement platform — integrates concierge services, behavioral health, telemedicine, care management and wellness services to drive sustained engagement, lower costs and improve the health of members. In addition to our product, we know our team makes us unique. We're a highly diverse and engaged organization whose employees are passionate about the mission of the company and whose management is passionate about the employees. We promote an employee- and member-centric culture with generous benefits, which you can learn more about here: <a href="https://www.well.co/careers" target="_blank">https://www.well.co/careers</a>.
Position Title: Digital Product Marketing Manager
Reporting to: Senior Director of Product Marketing
Location: Chapel Hill, NC; Minneapolis, MN; Newton, MA; New York, NY
Compensation: Manager, Digital Product Marketing ($100,000), depending on qualifications, plus bonus potential and benefits
Job Summary: We are seeking a creative, execution-focused Digital Product Marketing Managerto build and optimize our full-funnel growth engine. In this pivotal role, you will own demand generation, paid acquisition, growth experiments, and martech infrastructure. This is an opportunity to shape our digital strategy, influence product–market fit, and drive exponential customer acquisition for our B2B well-being solution. You will work closely with product, sales, and content teams to ensure a consistent and compelling brand message that resonates with HR leaders, benefits managers, and other key stakeholders in the corporate wellbeing space. The ideal candidate is a self-starter who fosters a collaborative and team environment that supports innovation, creativity, and continuous learning.
Key Responsibilities: 
Sales Enablement Support:
<ul>
<ul>
<li>Collaborate with Sales to develop and maintain marketing collateral, including pitch decks, product one-pagers, case studies, and FAQs that clearly articulate value to employer clients and benefits consultants.</li>
<li>Assist in maintaining and optimizing the internal sales asset library to ensure teams have access to the most current messaging and tools.</li>
</ul>
</ul>
Cross-Functional Campaign Execution:
<ul>
<ul>
<li>Contribute to multi-channel campaigns focused on key client segments, verticals, or strategic initiatives (e.g., GLP-1 cost management, DEI, musculoskeletal health).</li>
<li>Coordinate execution across email, paid media, social, and events.</li>
</ul>
</ul>
Social Media Management:
<ul>
<ul>
<li>Develop, schedule, and publish engaging content across all relevant social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram) to promote product features, updates, and company news, specifically tailored for a B2B audience in the HR/benefits sector.</li>
<li>Monitor social channels for trends, engagement opportunities, and competitor activity within the wellbeing and HR tech industries.</li>
<li>Analyze social media performance and provide insights for continuous improvement.</li>
</ul>
<li>Email Marketing:</li>
<ul>
<li>Assist in the creation, segmentation, and deployment of email campaigns (e.g., newsletters, product updates, promotional emails, case studies) to nurture leads and engage existing B2B clients and prospects.</li>
<li>Conduct A/B testing on email elements (subject lines, CTAs, content) to optimize performance.</li>
<li>Track email campaign metrics (open rates, click-through rates, conversions) and report on effectiveness.</li>
</ul>
<li>Website Content Management:</li>
<ul>
<li>Support the regular updating and optimization of website content, including product pages, landing pages, and blog posts, ensuring accuracy and SEO best practices relevant to B2B wellbeing solutions.</li>
<li>Collaborate with content creators to ensure all website content aligns with marketing objectives and brand guidelines, emphasizing value propositions for corporate clients.</li>
</ul>
<li>Paid Media Support:</li>
<ul>
<li>Assist in the execution and optimization of paid digital advertising campaigns (e.g., Google Ads, LinkedIn Ads) targeting HR professionals and decision-makers in the B2B space, under the guidance of the marketing manager.</li>
<li>Monitor campaign performance, track KPIs, and contribute to reporting on ad spend effectiveness.</li>
</ul>
<li>Conferences &amp; Events Coordination:</li>
<ul>
<li>Support the planning and execution of virtual and in-person industry conferences, webinars, and other events focused on HR, benefits, and corporate well-being.</li>
<li>Coordinate logistics, marketing materials (e.g., brochures, presentations), and pre/post-event communications.</li>
<li>Assist with lead capture and follow-up strategies for events, ensuring alignment with sales goals.</li>
</ul>
</ul>
Preferred Qualifications
<ul>
<li>Bachelor's degree in Marketing, Communications, Business, or a related field (MBA, MPH, MHA a plus). </li>
<li>5+ years of proven digital marketing experience, with prior experience in demand generation, growth marketing, and event strategy - in the digital health or employer benefits space.</li>
<li>Proven track record developing and executing multi-channel B2B digital campaigns (SEO, SEM, social media, email, content marketing, web analytics) that drive engagement and ROI</li>
<li>Familiarity with email marketing platforms (e.g., Salesforce Marketing Account Engagement and Salesforce Marketing Cloud).</li>
<li>Basic understanding of website content management systems (e.g., WordPress, Webflow).</li>
<li>Knowledge of website analytics, including measurement, analysis, benchmarking and campaign measurement, as well as development of reporting, is required. </li>
<li>Exposure to paid media platforms (e.g., Google Ads, LinkedIn Ads Manager).</li>
<li>Data-driven mindset with experience analyzing marketing metrics to drive decision-making and optimize performance.</li>
<li>Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.</li>
<li>Creative thinker, always open to trying innovative and unique marketing strategies.</li>
<li>Desire and ability to succeed in a demanding, creative, and entrepreneurial environment.</li>
<li>Direct experience in the well-being, HR, or benefits industry.</li>
<li>Basic graphic design skills (e.g., Canva, Adobe Creative Suite).</li>
</ul>
Additional Job Information
Well is on a mission to redefine the healthcare experience. This is an opportunity to re-shape healthcare for America. We are developing solutions to improve the quality and affordability of healthcare. We welcome team members who are passionate about that mission. We embrace diversity and are committed to building an inclusive team.
Well is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. We seek diversity and encourage individuals from underrepresented groups to apply.

17,009 Digital Marketing Manager Jobs