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<h3>Job Description</h3>
Job Description
Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.
This role reports to the Associate Director and is a crucial part of the Paid Media team. The Paid Media Strategist works directly with our enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses.
*This role is listed internally as Account Strategist, Paid Media*
Roles &amp; Responsibilities:
<ul>
<li>
Oversee and lead a collection of Paid Media accounts
</li>
<li>
Serve as direct support to client contacts
</li>
<li>
Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
</li>
<li>
Drive referrals via client relationships and professional network
</li>
<li>
Build strategies for clients each quarter
</li>
<li>
Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
</li>
<li>
Deeply understand client positioning and unique value propositions
</li>
<li>
Confirm lead routing is accurate within a CRM
</li>
<li>
Understand the value of Programmatic campaigns
</li>
<li>
Responsible for personal productivity and utilization
</li>
<li>
Work directly with Associate Director to ensure internal and client goals are being achieved
</li>
<li>
Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI
</li>
</ul>
What You Offer:
<ul>
<li>
3+ years experience working at a performance/digital marketing agency
</li>
<li>
Experience working specifically with B2B SaaS/tech clients in an agency setting
</li>
<li>
Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others
</li>
<li>
Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
</li>
<li>
Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
</li>
<li>
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
</li>
<li>
Ability to drive results and measure via OCT
</li>
<li>
Proven and measurable success with mid-market or enterprise accounts
</li>
<li>
A unique perspective on how to drive value for SaaS
</li>
<li>
Ability to translate and articulate strategy and tell stories with data
</li>
<li>
Equal parts competitive and curious; you’re a true problem solver
</li>
<li>
You live on the cutting edge of the industry, always looking for opportunities to grow and share
</li>
<li>
Ability to organize, prioritize and manage multiple projects simultaneously
</li>
<li>
You’re quality-obsessed and have not lost your soul for advertising
</li>
<li>
Travel to visit clients approximately once per year, per client or as needed
</li>
</ul>
What Success Looks Like:
<ul>
<li>
You encompass our core values through every interaction; internally and externally
</li>
<li>
Effectively manage approximately five mid-tier and enterprise accounts
</li>
<li>
Meet and exceed department level OKRs, such as client growth and goal attainment
</li>
<li>
Build client trust and relationships that create consistent renewals
</li>
<li>
Cross-sell services that align with client goals and objectives
</li>
<li>
Clearly communicate results with client point of contact and executives
</li>
<li>
Exceptional decision making, as it relates to strategic direction for accounts
</li>
</ul>
What We Offer:
🏠&nbsp;We have a set living wage at Directive; The annual base salary range for this position based in the United States is $70,000- $95,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.
🙏&nbsp; Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
Benefits to Support the Whole Person:
🧠&nbsp; Mental - Access to certified therapists through Spring Health, membership to Headspace
💪&nbsp; Physical - Gympass
🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
&amp;#x1F4B0; Financial - Traditional and Roth 401(k) with a 3% company match
&amp;#x1F31F;&nbsp; Bonus - Annual bonus based on tenure, which scales in total amount over time
🌴&nbsp; Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!&nbsp;
Work Environment Requirements:
As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to <a href="mailto:careers@directiveconsulting.com" target="_blank">careers@directiveconsulting.com</a>.
Additional Information: 
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-CV1

Paid Media Manager (Remote US)

<h3>Job Description</h3>
Job Description
Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.
At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences. 
As we continue to grow, we’re always seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing. 
The Paid Strategists are a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders on executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses.
*This role is listed internally as Senior Account Strategist, Paid Media*
Roles &amp; Responsibilities:
<ul>
<li>
Oversee and lead a collection of Paid Media accounts
</li>
<li>
Serve as direct support to client contacts
</li>
<li>
Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
</li>
<li>
Drive referrals via client relationships and professional network
</li>
<li>
Build strategies for clients each quarter
</li>
<li>
Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
</li>
<li>
Deeply understand client positioning and unique value propositions
</li>
<li>
Confirm lead routing is accurate within a CRM
</li>
<li>
Understand the value of Programmatic campaigns
</li>
<li>
Responsible for personal productivity and utilization
</li>
<li>
Work directly with Associate Director to ensure internal and client goals are being achieved
</li>
<li>
Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI
</li>
</ul>
What You Offer:
<ul>
<li>
3+ years experience working at a performance/digital marketing agency
</li>
<li>
Experience working specifically with B2B SaaS/tech clients in an agency setting
</li>
<li>
Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others
</li>
<li>
Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
</li>
<li>
Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
</li>
<li>
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
</li>
<li>
Ability to drive results and measure via OCT
</li>
<li>
Proven and measurable success with mid-market or enterprise accounts
</li>
<li>
A unique perspective on how to drive value for SaaS
</li>
<li>
Ability to translate and articulate strategy and tell stories with data
</li>
<li>
Equal parts competitive and curious; you’re a true problem solver
</li>
<li>
You live on the cutting edge of the industry, always looking for opportunities to grow and share
</li>
<li>
Ability to organize, prioritize and manage multiple projects simultaneously
</li>
<li>
You’re quality-obsessed and have not lost your soul for advertising
</li>
<li>
Travel to visit clients approximately once per year, per client or as needed
</li>
</ul>
What Success Looks Like:
<ul>
<li>
You encompass our core values through every interaction; internally and externally
</li>
<li>
Effectively manage approximately five mid-tier and enterprise accounts
</li>
<li>
Meet and exceed department level OKRs, such as client growth and goal attainment
</li>
<li>
Build client trust and relationships that create consistent renewals
</li>
<li>
Cross-sell services that align with client goals and objectives
</li>
<li>
Clearly communicate results with client point of contact and executives
</li>
<li>
Exceptional decision making, as it relates to strategic direction for accounts
</li>
</ul>
What We Offer:
🏠&nbsp;We have a set living wage at Directive; The annual base salary range for this position based in the United States is $90,000- $110,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.
🙏&nbsp; Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
Benefits to Support the Whole Person:
🧠&nbsp; Mental - Access to certified therapists through Spring Health, membership to Headspace
💪&nbsp; Physical - Gympass
🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
&amp;#x1F4B0; Financial - Traditional and Roth 401(k) with a 3% company match
&amp;#x1F31F;&nbsp; Bonus - Annual bonus based on tenure, which scales in total amount over time
🌴&nbsp; Annual Anniversary Trip with peers and executive leadership for fun and entertainment!&nbsp;
Work Environment Requirements:
As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to <a href="mailto:careers@directiveconsulting.com" target="_blank">careers@directiveconsulting.com</a>.
Additional Information: 
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-CV1

Paid Media Lead (Remote US)

<h3>Job Description</h3>
Job Description
SGE Marketing Services Inc, is an affiliate company of Spring-Green Enterprises parent company of two national franchise brands, Pet Butler and Spring-Green as well as a portfolio of company owned franchises. SGE Marketing is&nbsp;seeking a full-time&nbsp;Paid Media Specialist based out of Naperville, IL. This is a hybrid position with flexibility to work remotely a couple of days a week,&nbsp;along with expectations to work three days a week in the Naperville, IL corporate office.&nbsp; We offer competitive benefits including medical, dental, vision, life, and disability insurance, 401(k) participation, and paid holidays and vacation.&nbsp; Annual salary range $65k - $70k based on experience.&nbsp; We encourage personal and professional growth, join our culture with core values of&nbsp;Customer Focus, Pursuing&nbsp;Common Goals, Family, Integrity, Innovation, and Perseverance. Position Summary: The Paid Media Specialist is a highly analytical and detail-oriented role involving tasks such as campaign and project management. &nbsp;The PMS will manage daily activities including Google Ads campaign building and management, paid social management, local listing management, and supporting the marketing department. This role requires experience with Google Ads and Meta Ads and will require managing budgets of over $1mil annually. A familiarity with Performance Max campaigns is an absolute must for this position. A successful PMS will be data-driven, highly experienced with Excel, detail-oriented, and comfortable working with a wide range of stakeholders. &nbsp;The PMS will report to the Associate Director of Paid Media. Essential Duties and Responsibilities:
<ul>
<li>Digital responsibilities include building and optimizing Google Search, Google Performance Max, and paid social campaigns.</li>
<li>Work directly with the Associate Director of Paid Media to manage digital marketing inbound tickets, deliverables, and communication utilizing project management software.</li>
<li>Execute QA to support website and paid media campaigns.&nbsp;</li>
<li>Build new landing pages in CMS for paid digital efforts, write keyword-rich content, test and track landing page leads, improve landing page user experiences and results.</li>
<li>Support Associate Director of Paid Media to extract data into Excel and provide detailed monthly reporting in PowerPoint.</li>
<li>Stay apprised of industry standards, new media programs/opportunities.</li>
</ul>
Other/General
<ul>
<li>Regular and predictable on site or online attendance is required for access to pertinent systems, data, meeting/event participation and interaction with vendors and other personnel. </li>
<li>Perform other duties as assigned. </li>
</ul>
Education and/or Experience
<ul>
<li>Bachelor's degree in Marketing, Communications, or related field.</li>
<li>4+ years’ experience in developing, launching, and managing brand and performance-driven paid digital campaigns.</li>
<li>4+ years of Google Analytics experience for advanced analysis and dashboard. </li>
<li>4+ years of hands-on experience creating and managing B2B and B2C Google Ads search, display, and smart campaigns. </li>
<li>4+ years of paid social experience in Meta Business Manager implementing and coordinating ad campaigns for Facebook and Instagram, as well as other social media channels: Twitter, LinkedIn, and YouTube Advertising.</li>
<li>Knowledge of SEMrush, WordPress, October CMS, Jira, Wrike, Salesforce Marketing Cloud/Exact Target, LSA, HomeAdvisor, Angi’s List, Yelp, and/or NextDoor a plus.</li>
<li>Microsoft Office skills with particularly advanced knowledge of Excel required.</li>
<li>Agency experience is a plus.</li>
</ul>
Certificates, Licenses, Registrations
<ul>
<li>Google Analytics certification a plus</li>
<li>Google Ads Search certification a plus</li>
<li>Google Ads Display certification a plus</li>
<li>Meta/Facebook certification a plus</li>
</ul>
An Equal Opportunity Employer Check out our websites: <a href="https://www.spring-green.com/lawn-care-locations/naperville-il&amp;nbsp" target="_blank">https://www.spring-green.com/lawn-care-locations/naperville-il&amp;nbsp</a>; <a href="https://www.petbutler.com/about-us/" target="_blank">https://www.petbutler.com/about-us/</a>
We are an Equal Opportunity Employer welcoming candidates from all backgrounds and industries to apply. We encourage personal and professional growth. Come join our culture with core values of Customer Focus, Pursuing Common Goals, Family, Integrity, Innovation, and Perseverance.
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