
Jul 31, 2018 ● Michael Hoon
6 recruitment marketing tactics to attract top talent
Recruitment marketing is a broad-based strategy that combines employer branding and time-tested marketing strategies with social media and technology to attract top talent to organizations. Often this type of marketing falls under the umbrella of the talent acquisition team—not simply to advertise a single job, but to also think bigger and attract talented candidates by increasing awareness of available jobs and improving how candidates view a company and its brand. Successful recruitment marketing can lead to better quality candidates and, in turn, better success for an organization overall.
Chances are your organization already engages in some aspects of recruitment marketing, like posting on career sites or via social recruiting. Your company’s website likely even communicates its brand to prospective candidates for hire and clients. But recruitment marketing, as a forward-looking strategy, attempts to lay the groundwork for future hires by attracting talented candidates to the company before a particular job opens up. According to a survey conducted by Pandologic, “The State of Recruitment Marketing 2018,” top recruitment marketing performers take it one step further in two key areas: candidate engagement and use of a technology platform for recruitment marketing.
So how can you turn your recruitment marketing from good to great?