<h3>Job Description</h3>
Salary: 
SASSO is looking for a dynamic marketing and communications professional to join our team as a Digital Marketing Specialist. Our Digital Marketing Specialist plans, develops, and implements marketing strategies across a variety of platforms for SASSO and our clients. The Digital Marketing Specialist aims to engage customers, promote products/services, and accomplish client goals by utilizing digital marketing platforms including email, social media, websites, PPC, and more. In addition to strategizing and developing digital marketing campaigns, the Digital Marketing Specialist reviews messaging performance and analyzes content consistently to improve results.
The Digital Marketing Specialist strategizes, plans, and executes digital marketing campaigns, messaging, and tactics across all digital spaces including email marketing, organic and paid social media, website content, eCommerce, PPC campaigns, reputation management platforms, and more. The Digital Marketing Specialist will work in coordination with SASSO’s Creative Team to plan and build marketing campaigns, applying and optimizing campaign concepts to a variety of digital platforms. The ideal candidate for this role should feel comfortable in and eager to explore a mix of digital platforms including email marketing programs, social media networks, website/CMS programs, and reporting platforms such as Google Analytics. The Digital Marketing Specialist is also expected to coordinate with the Account Management team to develop Project Management timelines as needed to support digital marketing initiatives.
As part of a full-service marketing agency, the Digital Marketing Specialist is expected to work collaboratively in a team setting as well as individually to meet deadlines and produce high-quality work.
Continuing education is also key to Digital Marketing Specialist position to stay on top of digital marketing trends, industry changes, marketing and advertising tools, and more for SASSO and our clients. 
Employment includes:
·       Competitive pay
·       Flexible schedule 
·       Remote-friendly office
·       Continuing education
·       Team-building events
·       Annual retreat (when applicable)
·       Casual dress code
·       Room for growth within the agency services
·       Amazing work environment

Requirements: 
<ul>
<li>2+ years of digital marketing experience </li>
<li>Bachelor’s degree in Marketing, Mass Communications, or related field</li>
<li>Proven email marketing experience </li>
<li>Social media marketing and advertising experience, especially running paid social ads through Facebook Ads Manager and other social media platforms</li>
<li>Website &amp; CMS experience such as SquareSpace, WordPress, or similar tools</li>
<li>Digital location listing experience with tools like Google My Business and Yelp</li>
<li>Reputation management experience</li>
<li>Knowledge of Google Analytics and other reporting software for websites, email campaigns, and social media to assess performance</li>
<li>SEO experience a plus</li>
<li>SMS marketing experience a plus</li>
<li>eCommerce experience a plus, including Shopify, Amazon, and DTC</li>
<li>Excellent written and oral communication</li>
<li>Copywriting experience a plus</li>
<li>Strong knowledge of Microsoft Office platforms</li>
<li>Knowledge of Adobe Suite, including Photoshop, InDesign, Illustrator, and Premiere Pro (strongly preferred)</li>
<li>Strong strategic, analytical, creative, organizational, and personal skills</li>
<li>Commitment to working in a team-based environment</li>
<li>Ability to work under tight timelines while maintaining attention to detail </li>
<li>A positive and proactive attitude, with the ability to use initiative</li>
<li>Resilience, to enable you to deal with problems and constructive criticism</li>
<li>Technologically savvy and up-to-date in all of the latest trends in your area of expertise</li>
<li>Committed to continuing education in your field of expertise</li>
<li>Ability to travel, if/when necessary </li>
<li>Ability to present and articulate work internally and in client pitches</li>
<li>Agency experience preferred</li>
</ul>

ROLE RESPONSIBILITIES (Main Responsibilities):
<ul>
<li> Create digital marketing strategies to engage customers, promote products/services, and accomplish client goals on a variety of platforms.</li>
<li> Work in collaboration with the SASSO team to plan and build digital marketing touchpoints across a variety of platforms.</li>
<li> Develop and maintain digital marketing calendars in coordination with Account Managers to strategically schedule and fulfill marketing touchpoints to accomplish client goals.</li>
<li> Brainstorm and concept client campaign ideas for digital marketing initiatives informed by research, target audience reviews, and client goals.</li>
<li> Develop client campaign needs into scoped deliverables, including social ads, email marketing campaigns, automated emails, website content, blogs, and more in coordination with SASSO’s creative team. </li>
<li> Help research, plan, and implement Search Engine Optimization tactics including keyword research and on-page SEO. </li>
<li> Plan and execute email marketing strategies for brand newsletters, campaign touchpoints, and automated marketing/transactional emails as needed. Build automated email journeys to drive customers through intentional messaging funnels and accomplish brand goals.</li>
</ul>
<ul>
<li>Help develop and implement organic and paid social media strategies for our brand and the brands of our clients.</li>
<li>Assist with website content updates, including edits to existing web content and adding content to new website pages.</li>
<li>Help set up and manage eCommerce stores and product listings across Shopify, Amazon, Direct to Consumer (DTC) platforms, and more.</li>
</ul>
<ul>
<li> Assist with industry and consumer research to support new digital marketing business initiatives as needed.</li>
<li> Work with the Account Management team to develop and fulfill Project Management timelines as needed to support digital marketing initiatives. </li>
</ul>
<ul>
<li>Clearly communicate creative needs with in-depth direction to design and copy teams utilizing our project management program as needed for digital marketing creative assets.</li>
</ul>
<ul>
<li> Review and analyze digital marketing campaign performance consistently, making recommendations and updates to improve results.</li>
<li> Stay on top of digital marketing processes and trends, marketing industry changes, digital messaging funnel tactics, blogging processes, and more for SASSO and our clients.</li>
<li> Support other areas of the creative team as needed to help plan and execute a variety of content across brand websites, blogs, social ads, etc.</li>
</ul>
<ul>
<li>Proofread content across all department work in collaboration with the team to ensure clean final client versions.</li>
<li>Assist with business development through estimating and projecting timelines and hours for digital marketing projects.</li>
<li>Pitch and present work internally and externally during client meetings.</li>
</ul>

Expectations:
<ul>
<li>Take ownership of digital marketing strategies for SASSO agency and clients across digital spaces.</li>
<li>Create digital marketing strategies to engage customers, promote products/services, and accomplish client goals with brand-forward content on a variety of platforms. </li>
<li>Own messaging performance and analyze content consistently to improve results.</li>
<li>Execute compelling, goal-oriented digital marketing initiatives to meet client goals across a variety of digital platforms. </li>
<li>Execute tasks quickly without sacrificing quality. </li>
<li>Strategically consider feedback and adjust digital touchpoints as needed to comply with requests from clients and leadership.</li>
<li>Be a source for creative thinking as well as analytical thinking to develop digital campaign touchpoints and adjust as needed to improve performance informed by on data.</li>
<li>The role requires flexibility and ability to navigate ambiguity and deadlines under pressure and conflicting requests.</li>
<li>Be solutions driven and forward-thinking.</li>
</ul>

Digital Marketing Specialist

<h3>Job Description</h3>
About Us:
Hi! We’re Looking Glass. Our team is building the first great hologram company of the 21st century, charting a course out of flatland for all.
Our spatial displays lets users view lifelike, immersive, 3D media without the need for clunky headsets. Our holographic displays are designed to be collaborative and group viewable, transforming the way we interact with digital 3D content. 
Founded in 2014, we’re headquartered in Brooklyn, NY with additional operations in Hong Kong. Back in 2018, we launched the world’s first desktop holographic dev kit and today, we are committed to helping the world’s biggest brands, organizations, and millions of individual 3D creators around the world complete their journey into the holographic future. Our displays can be found on the desks of tens of thousands of creators around the world and our customers include the likes of Pixar, Nvidia, Disney and LVMH. 
We are looking for a Digital Marketing Specialist who can articulate our vision and make our technology accessible and engaging to a broader audience.
About The Role:
The Digital Marketing Specialist at Looking Glass will play a pivotal role in not just creating and managing content but also in telling the story of our product. This person will collaborate closely with our product and commercial teams to enhance the product journey and our brand through compelling content creation, delivery and optimization. 
The role is ideal for a hands-on marketer who blends creative and strategic execution. You thrive in a team of builders and storytellers and can effectively scale our marketing efforts with lasting impact. 
We are working to build a future that is more Star Trek and less Ready Player One. To accomplish this mission, we’re building a diverse team of people from different backgrounds and experiences. As such, we encourage women, people of color, and others from historically marginalized groups to apply.
We prefer candidates local to New York, but a fully remote position is an option for highly qualified candidates.
Responsibilities:
<ul>
<li>Lead the execution of a cohesive content framework that clearly communicates our technology's value, simplifies the buying journey, and enhances brand recognition.</li>
<li>Collaborate with the product and commercial teams to ensure content alignment across various customer touch points including social, blog and web.</li>
<li>Refine our communications cadence by setting the rhythm of our marketing efforts. </li>
<li>Hire and manage a team of freelancers, guiding them in creating content that accurately reflects Looking Glass products and brand vision.</li>
<li>Create and curate digital content that educates, engages, and demystifies complex technology for a diverse audience.</li>
<li>Monitor and analyze content performance, using insights to optimize and refine content strategies for improved engagement and conversion rates.</li>
</ul>
Requirements
<ul>
<li>You have 5+ years of digital marketing experience with a focus on content creation, strategy development and management across various digital platforms.</li>
<li>You have a proven track record of digital campaign execution, demonstrating your ability to deliver measurable impact using both quantitative and qualitative data to inform your work.</li>
<li>You have demonstrated prior ability to work collaboratively across cross-functional teams to ensure content aligns with company goals, product clarity, and brand.</li>
<li>You are an excellent writer, with an exceptional talent for storytelling that resonates with a wide range of audiences. </li>
<li>You have a strong background in technology, with the ability to convey complex concepts in an accessible and compelling manner.</li>
<li>You have excellent project management skills, capable of leading diverse teams and managing multiple projects under tight deadlines.</li>
<li>You have proven analytical skills, with a keen eye for measuring content effectiveness and making data-driven decisions to improve performance.</li>
<li>You consider yourself a generalist, and self-starter with the ability to thrive in a fast-paced environment. You are comfortable juggling many projects at the same time. </li>
<li>You have some experience with creator tools (video editing, image creation, etc) and feel comfortable working your way around basic design &amp; editing tools (Figma, Premiere Pro etc.) Not required but an added bonus! </li>
<li>BONUS</li>
</ul>

<h3>Job Description</h3>
At Accessia Health, our commitment to Compassion, Accountability, Person-Centered Care, and Service isn't just a set of words; it's the foundation of who we are. These values drive us to build strong relationships, foster innovation, and achieve excellence in everything we do.
Summary:
Accessia Health is currently seeking a Digital Marketing Specialist who will directly report to the VP. Marketing and Communications. The Digital Marketing Specialist will oversee all digital marketing strategies for the organization, in collaboration with the VP of Marketing. This role is responsible for developing and maintaining marketing initiatives aimed at increasing online brand recognition and awareness amongst target audiences. This position will cover digital advertising, management of social media presence, conducting market research, and delivering insightful reporting to gauge the effectiveness of implemented strategies. This is a remote opportunity, requiring travel to the headquarters at least once every quarter. Candidates in the Eastern Time zone are preferred.
Salary: This role has a target salary of $60,000 to $65,000 annually, based upon various factors including location, experience, and education.
Core Job Responsibilities:
<ul>
<li>Maintain the online presence and reputation of the company. </li>
<li>Develop and maintain digital marketing strategy.</li>
<li>Create and execute marketing campaigns across all digital channels.</li>
<li>Track and analyze all marketing data to help shape future strategies.</li>
<li>Create and maintain department analytics dashboard and reports.</li>
<li>Monitor department projects and their status.</li>
</ul>
Digital content creation and execution for:
<ul>
<li>All social channels</li>
<li>Email marketing campaigns</li>
<li>Website Blogs</li>
<li>Video storytelling (including conducting patient/ staff interviews)</li>
</ul>
Creating and Managing:
<ul>
<li>Content calendar and social channel postings</li>
<li>Digital advertising campaigns for social and web</li>
<li>Analytics and Reporting for digital marketing efforts</li>
<li>SEO/SEM strategies and tactics</li>
</ul>
Manage digital marketing software, including:
<ul>
<li>SEMRush</li>
<li>Constant Contact</li>
<li>Google Analytics</li>
<li>Google Ads - Grant account and traditional display ads account</li>
<li>Canva</li>
<li>WordPress</li>
<li>Other analytics and marketing software as it applies.</li>
</ul>
Collaboration with Marketing VP on:
<ul>
<li>Accessia Health website updates and optimizations</li>
<li>Department project management/tasks </li>
<li>Marketing strategy and implementation</li>
<li>Market research to inform strategy </li>
</ul>
Desired Education and Experience:
<ul>
<li>3-5 years experience as a digital marketing specialist or similar role within the nonprofit or healthcare industries.</li>
<li>Proven track record in developing and executing successful digital marketing strategies.</li>
<li>Demonstrated proficiency in managing digital advertising campaigns across various platforms.</li>
<li>Experience in creating engaging digital content for diverse channels, including social media, email campaigns, blogs, and video storytelling.</li>
<li>Strong analytical skills with a history of effectively using data to drive marketing decisions.</li>
<li>Previous experience in managing SEO/SEM strategies and tactics.</li>
<li>Familiarity with key marketing software, including SEMRush, MS Office, Adobe Creative Cloud Suite, Constant Contact, Google Analytics, Google Ads, Canva, WordPress, and other relevant tools.</li>
<li>Collaborative experience with website updates and optimizations.</li>
<li>Knowledge of market/industry research methodologies and their application in shaping marketing strategies.</li>
</ul>
Essential Traits:
<ul>
<li>Decisive Leadership: The ability to make prompt and effective decisions, provide clear direction, and motivate others to achieve goals.</li>
<li>Problem Solving/Analysis: The capacity to identify, analyze, and resolve complex issues or challenges through logical reasoning and critical thinking.</li>
<li>Effective Communicator: Proficiency in conveying information clearly and persuasively, both orally and in writing, to foster understanding and collaboration.</li>
<li>Thorough/Detailed-Oriented Work Method: A commitment to meticulousness and accuracy in tasks, ensuring completeness and precision in all aspects of work.</li>
<li>Collaboration/Interpersonal Skills: The aptitude to work effectively with others, build relationships, and communicate openly to achieve common objectives.</li>
<li>Flexibility and Adaptability: The capability to adjust to changing priorities and circumstances, demonstrating resilience and versatility in navigating diverse situations.</li>
</ul>
Accessia Health is an equal opportunity employer committed to diversity and inclusion in the workplace. We encourage qualified individuals from all backgrounds to apply.

<h3>Job Description</h3>
Dollar Loan Center Job Description
Job Title: Digital Specialist- Marketing
Department: Marketing
Reports to: Chief Marketing &amp; Strategy Officer
FLSA Status: Exempt
Position Summary: The Digital Specialist-Marketing is responsible for implementing and overseeing digital marketing strategies that advance an organization's mission by reaching a broad audience and attaining greater exposure. The results of their efforts include increased website, social and online conversions, website exposure, customer engagement and community interest and involvement. In addition, this position will use web technologies to achieve business growth goals.
Essential Duties and Responsibilities: 
<ul>
<li>Update and maintain website content.</li>
<li>Monitor website performance and troubleshoot issues.</li>
<li>Implement SEO best practices.</li>
<li>Collaborate with design and development teams to improve website functionality.</li>
<li>Implement and monitor website analytics to track performance.</li>
<li>Manage website security and ensure data protection measures are in place.</li>
<li>Conduct use testing and gather feedback for website improvements.</li>
<li>Implement conversion rate optimization strategies.</li>
<li>Research and implement new technologies to enhance website functionality.</li>
</ul>
Requirements for Education and/or Experience:
<ul>
<li>High School Diploma or GED required; college degree </li>
<li>3 to 5 years previous experience in Digital Marketing, preferably with a financial institution background.</li>
<li>Demonstrable experience with SEO/SEM and CRM </li>
<li>Hands on experience with online marketing tools and </li>
<li>Must have strong knowledge of web analytics tools like Google</li>
<li>Experience implementing and optimizing Google AdWords</li>
<li>Familiarity with web design and</li>
<li>Solid understanding of social media platforms and emerging social </li>
</ul>
Requirements for Education and/or Experience:
<ul>
<li>High School Diploma/ GED</li>
<li>5+ years experience as a website specialist</li>
<li>Ability to troubleshoot website issues in a fast-paced environment.</li>
<li>Ability to work under pressure and meet tight deadlines.</li>
<li>Can manage multiple projects at one time.</li>
<li>Enjoys analyzing data and making changes based off that.</li>
<li>Attention to detail to maintain integrity of the website.</li>
</ul>
Specialized Knowledge, Skills and Experience:
<ul>
<li>Demonstrate the ability to interact with staff at all levels in a fast paced environment, sometimes under pressure, while remaining flexible, proactive, resourceful, and efficient with a high level of professionalism and confidentiality.</li>
<li>Speak, write, and communicate fluently in both English and Spanish a plus.</li>
<li>High level of written and verbal communication skills, as well as excellent organizational and detail oriented skills.</li>
</ul>

Digital Specialist Marketing

<h3>Job Description</h3>
Benefits:
<ul>
<li>401(k)</li>
<li>401(k) matching</li>
<li>Company parties</li>
<li>Competitive salary</li>
<li>Dental insurance</li>
<li>Donation matching</li>
<li>Employee discounts</li>
<li>Health insurance</li>
<li>Paid time off</li>
<li>Parental leave</li>
<li>Vision insurance</li>
</ul>
 Buzz Franchise Brands is a fast-growing multi-brand franchising company providing key services to people, homes, and businesses. Our portfolio includes the Pool Scouts, Home Clean Heroes, British Swim School, and Wonderly Lights brands. Were expanding our digital marketing department and looking for a skilled digital marketing professional to join our team. If youre an energetic self-starter with an eye for detail and affection for all things digital, this could be your ideal job.
The position is based at our Company Headquarters in Virginia Beach, VA. The Digital Marketing Specialist will work within the digital marketing team to strengthen our franchise brands online presence and develop online marketing campaigns at the national and local level. The position reports to the VP of Digital Marketing. The successful candidate will be well-rounded, driven, and have the ability to grow as the company and department grows. Must be a great fit with our passionate, fun, and energetic culture.
KEY RESPONSIBILITIES
<ul>
<li>Work alongside the digital marketing team to develop and implement digital marketing strategies at the national/brand and individual franchise location level, such as SEO (search engine optimization), paid search, paid social (Facebook, Instagram &amp; LinkedIn), etc.</li>
<li>Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of website performance metrics via Google Analytics, and optimization of campaigns.</li>
<li>Website management for corporate and franchisee locations, including content creation and updates, franchisee training and support, and website analytics tracking and analysis against key performance indicators.</li>
<li>Manage relationships with digital marketing vendors as needed.</li>
<li>Educate team and franchisees on areas of digital marketing through webinars, tutorials, and other documentation.</li>
<li>Assist with content creation, including ad copy, web copy, and blogging.</li>
<li>Promote continued innovation in the online space; stay current with new advances in search engine marketing, social media marketing, etc.</li>
<li>Various additional duties as assigned.</li>
</ul>
REQUIRED QUALIFICATIONS
<ul>
<li>Bachelor's degree; Marketing, Business, Computer Science or related field preferred.</li>
<li>1-3 years of experience in digital marketing.</li>
<li>Direct experience in paid social, SEO, and/or pay-per-click advertising.</li>
<li>Proficiency in MS Office - especially Excel and PowerPoint.</li>
<li>Strong technical knowledge; experience with web analytic tools (Google Analytics) and CMS programs (WordPress)</li>
<li>Excellent communication skills (written and verbal) and attention to detail.</li>
<li>High degree of professional maturity; ability to handle sensitive and confidential matters professionally.</li>
<li>Highly organized with strong project management skills.</li>
<li>Ability to work independently in a fast-paced environment.</li>
</ul>
TO APPLY Qualified applicants should send a resume and cover letter including salary history and/or requirements to <a href="mailto:brawls@buzzfranchisebrands.com" target="_blank">brawls@buzzfranchisebrands.com</a>. No phone calls please.
COMPENSATION Full-time salary plus annual bonus potential. Competitive benefits package.

<h3>Job Description</h3>
POSITION OVERVIEW
The Digital Specialist, Marketing will support the digital promotion of the National Park Foundation brand and deliver NPF messaging to a multitude of audiences. The specialist will work with the Sr. Manager in developing, implementing, and tracking digital campaigns to increase brand awareness, generate engagement and email sign ups, and help enhance digital efforts across the National Park Foundation.    
WORKING AT NPF As the official nonprofit partner of the National Park Service, the National Park Foundation generates private support and builds strategic partnerships to protect and strengthen America’s national parks for present and future generations. 
In 1872 America did something unprecedented; it set aside more than one million acres of wilderness for the benefit and enjoyment of the people. For more than 100 years, citizen involvement and private philanthropy have helped to improve, preserve and protect America’s national parks. Since it was established by Congress in 1967, NPF has sustained this legacy of private philanthropy. We are a small organization with a big mandate. Learn more about us at nationalparks.org. 
ESSENTIAL FUNCTIONS/DUTIES/TASKS
<ul>
<li>
Support in executing the online marketing program including digital ads, donated media, and overall digital engagement strategies.   
</li>
<li>
Support the implementation and management of testing new initiatives to improve campaign metrics and performance.   
</li>
<li>
Partner with digital agency on production timelines, copy and graphic review, metrics, and ensuring projects are completed on time and accurately.   
</li>
<li>
Monitor digital KPIs to help track and report on program performance.  
</li>
<li>
Research current news, trends, and industry best practices to inform marketing and creative campaign materials. 
</li>
<li>
Provide administrative support to External Affairs department and Marketing team through processing of agency/contractor contracts and invoices.    
</li>
<li>
Collaborate with the internal philanthropy team for joint paid search, social media advertising, and other coordinated digital tactics.   
</li>
</ul>
REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES 
<ul>
<li>
Must possess the ability to communicate complex information effectively, take a team approach, and initiate work.    
</li>
</ul>
<ul>
<li>
Exceptional communication skills, both written and verbal. 
</li>
<li>
Ability to draft, proofread, and edit compelling ad copy
</li>
<li>
Keen attention to detail and timelines.  
</li>
<li>
Excellent organizational, time management, analytical, and problem-solving skills.  
</li>
<li>
Must work effectively and collaboratively with a wide range of staff across several departments.    
</li>
<li>
Ability to use Microsoft Office Suite.  
</li>
<li>
Must be familiar (proficiency preferred) with Google Analytics and Google Tag Manager. 
</li>
<li>
Familiarity with HTML or other coding languages is a plus.  
</li>
</ul>
PREFERRED EDUCATION AND EXPERIENCE 
<ul>
<li>
1-2 years of experience in digital marketing or advertising, or similar role.   
</li>
<li>
Experience within a nonprofit is preferred.  
</li>
</ul>
Compensation and Benefits:
This is a 5-year term, paid, full time position. The National Park Foundation offers a competitive salary and benefits program. Starting compensation for this opportunity is $70,000 and is commensurate with the level of experience of the candidate. This position is a hybrid and onsite role at NPF’s newly designed headquarters in Washington, DC and will have access to an onsite fitness facility, exciting downtown Washington, DC community and a variety of metro stations. The position is based in Washington, D.C. and the successful candidate is expected to work in the office no less than two days per week. Remote work will be considered for this position in the following states: AL, CA, CO, FL, IL, MA, MD, MN, NC, NH, NM, NJ, NY, OH, SC, TN, TX, VA, WA, WI. 
National Park Foundation provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

Digital Specialist, Marketing

<h3>Job Description</h3>
Digital Marketing Specialist TransChicago Truck Group is a leader in truck and truck related products and services. Our mission is to continually seek better ways of doing business. To differentiate ourselves from our competitors. All our activities are structured to recognize and exceed the expectations of our customers. What you will be doing The Digital Marketing Specialist will effectively manage our brand’s image online through the following: Social media development and management, digital advertising and marketing ,creative brainstorming and collaboration What you need to succeed (Skills)
<ul>
<li>Successfully build brand visibility through all digital means</li>
<li>Develop and execute digital marketing strategies across multiple channels including email, web, SEO/SEM, display and social media.</li>
<li>Manage and optimize website content, offer ideas and suggestions to drive web traffic.</li>
<li>Post daily on various social platforms, utilizing social content calendar</li>
<li>Create compelling photography and video for online usage.</li>
<li>Collaborate with all departments to create effective social media and email content</li>
<li>Analyze and report on campaign performance and make recommendations for improvement whenever necessary.</li>
<li>Attend companywide activities and events to cultivate marketing material</li>
<li>Participate in off-site customer visits</li>
<li>Proactively engage in responding to consumer feedback on all social media outlets</li>
<li>Manage and maintain digital image and video library</li>
<li>Monitor industry trends, updates and news along with competitor activity to maintain a competitive advantage</li>
<li>Stay up to date with emerging digital marketing trends and technologies.</li>
<li>Willingness to assist with other marketing department and company projects as needed.</li>
<li>Bachelor’s degree in marketing, digital marketing, communications, or related field</li>
<li>5 years of experience in digital marketing</li>
<li>Knowledge of best practices for SEO, SEM, email marketing and social media</li>
<li>Proficient in Microsoft Office, Adobe Creative Suite and other relevant software (Canva, Mailchimp, etc.)</li>
<li>Excellent written and verbal communication skills, and solid photography and video skills —Plan to provide your portfolio or samples of your work</li>
</ul>
Why You will Love TransChicago Truck Group Many of our jobs come with great benefits-including healthcare, ways to save for the future, and opportunities for career advancement.
<ul>
<li>Earn Vacation over the course of your first year + Holidays + Sick Days</li>
<li>Full Health Insurance (medical, dental, vision)</li>
<li>Career Advancement. We are strong believers in continual training and development for our people. Your success is our success.</li>
<li>Company Paid life insurance.</li>
<li>Short-Term and Long-Term Disability</li>
<li>401(k) option </li>
</ul>
TransChicago Truck Group is committed to a diverse and inclusive workplace. TransChicago is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
 
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<h3>Job Description</h3>
Description:
Job Summary: A digital marketing specialist plays a critical role in planning, executing, and managing digital marketing campaigns to achieve various business goals. The responsibilities of a digital marketing specialist require a combination of technical skills, creativity, analytical thinking, and a deep understanding of the digital landscape. Additionally, adaptability and the ability to stay updated with industry changes are crucial for success in this role.
Key Responsibilities:
<ol>
<li>Digital Strategy Development: Develop a comprehensive digital marketing strategy that aligns with the company's overall marketing and business objectives. </li>
<li>Content Creation: Create and curate high-quality content, including videos, infographics, and social media posts, to engage and inform the target audience. </li>
<li>Paid Advertising: Plan and manage pay-per-click (PPC) advertising campaigns on platforms like Google Ads, Bing Ads, or social media advertising to drive traffic and conversions. </li>
<li>Email Marketing: Create and execute email marketing campaigns, including newsletter creation, list management, and performance tracking. </li>
<li>Analytics and Reporting: Monitor and analyze digital marketing performance using tools like Google Analytics, providing regular reports and insights to improve strategies. </li>
<li>Conversion Rate Optimization (CRO): Identify areas for improvement on the website and in digital campaigns to increase conversion rates, such as optimizing landing pages and calls to action. </li>
<li>A/B Testing: Conduct experiments to test different elements of digital marketing campaigns and make data-driven decisions to improve results. </li>
<li>Social Media Advertising: Run and manage paid advertising campaigns on social media platforms like Facebook, Instagram, LinkedIn, and Twitter to reach a targeted audience. </li>
<li>Competitor Analysis: Research and analyze competitors' digital marketing strategies to identify opportunities and threats. </li>
<li>Budget Management: Manage the digital marketing budget, allocate resources effectively, and ensure campaigns are cost-efficient. </li>
<li>Stay Updated: Keep up with industry trends, algorithm changes, and emerging technologies to ensure the company's digital marketing efforts remain current and effective. </li>
<li>Compliance and Data Privacy: Ensure that all digital marketing activities comply with relevant regulations and data privacy laws, such as GDPR or CCPA. </li>
<li>Cross-Functional Collaboration: Work closely with other team members, such as the graphic design, website manager, project manager and other marketing team members to maintain cohesive marketing efforts. </li>
<li>Testing and Experimentation: Continuously test and experiment with different digital marketing techniques and channels to identify what works best for the organization. </li>
<li>Customer Segmentation: Segment the target audience into various groups based on demographics, behavior, and preferences to deliver more personalized content and messages. </li>
</ol>
Qualifications:
<ul>
<li>Bachelor's degree in marketing, business, or a related field (or equivalent work experience).</li>
<li>Proven experience in lead generation or a similar role, preferably within the relevant industry.</li>
<li>Proficiency in using lead generation tools and CRM software.</li>
<li>Strong communication and interpersonal skills for effective outreach and relationship-building.</li>
<li>Analytical and data-driven mindset for assessing the success of lead generation campaigns.</li>
<li>Understanding of digital marketing, social media, and online advertising.</li>
<li>Self-motivated, goal-oriented, and able to work independently.</li>
<li>Sales and customer relationship management knowledge is a plus.</li>
</ul>
Key Competencies:
<ul>
<li>Communication Skills</li>
<li>Sales and Marketing Knowledge</li>
<li>Data Analysis</li>
<li>Relationship Building</li>
<li>Lead Nurturing</li>
<li>Organizational Skills</li>
<li>Adaptability</li>
<li>Problem-Solving</li>
</ul>
This job description provides a general overview of the responsibilities and qualifications expected of a Digital Marketing Specialist. However, specific requirements may vary depending on the industry, company size, and business goals.
Requirements:

<h3>Job Description</h3>
Digital Marketing Specialist
In-Office Position | Local Candidates Only | Office located in Santa Ana, CA
Job Type: Full-time (This position is in-office during standard business hours Monday-Friday.)
Pay: $110,000 - $150,000 annually
Benefits:
<ul>
<li>Medical and dental insurance. </li>
<li>401(k) plan. </li>
<li>Paid vacation. </li>
<li>Paid sick time. </li>
<li>Paid holidays. </li>
</ul>
We seek a Google Ads expert to help us make better business decisions based on our marketing data. The ideal candidate will have a working knowledge of Google Ads and Analytics.
Your primary responsibilities will be maintaining the Google Ad accounts of our company and analyzing the results to identify patterns and trends that can help us improve the efficiency and usability of our products and services. You will also be expected to improve our Google Ads accounts and maximize the return on our investment.
You will also be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities include, but are not limited to the following:
<ul>
<li>Manage all aspects of Google Ad campaigns</li>
<li>Create and optimize ad campaigns and paid search landing pages</li>
<li>Analyze and optimize ad campaigns to increase return on investment (ROI)</li>
<li>Use Google Ads to drive a variety of online marketing campaigns</li>
<li>Analyze and optimize pay-per-click (PPC) campaigns to increase ROI</li>
<li>Develop PPC strategies to increase online visibility</li>
<li>Develop optimization strategies that increase the company's search engine results rankings</li>
<li>Research SEO keywords to use throughout the company's website and marketing materials</li>
<li>Set measurable goals that demonstrate improvement in marketing efforts</li>
<li>Monitor daily performance metrics to understand SEO strategy performance</li>
<li>Efficiently communicate with other marketing professionals to align goals</li>
<li>Collaborate with others within the marketing department to manage SEO strategy</li>
<li>Update content and website links for maximum optimization and search engine rankings</li>
</ul>
Job Qualifications and Skill Sets include:
<ul>
<li>A degree in digital marketing or a related business field</li>
<li>In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics</li>
<li>An understanding of search engine optimization (SEO) and search engine marketing (SEM)</li>
<li>Google Ads certification</li>
<li>Two to three years of experience in successfully developing and executing SEO campaigns</li>
<li>Able to complete competitive analysis of other companies within the industry</li>
<li>Comfortable analyzing high volumes of data on a daily basis</li>
<li>Experience with other aspects of marketing, such as customer growth and promotion, is a plus</li>
</ul>
Must be metrics driven, with the ability to create reports to track and analyze SEO performance.
<ul>
<li>Experience with Google Analytics and SEO tools such SEMRUSH, MOZ, Ahrefs, etc.</li>
<li>Great at keyword research, and discovering new opportunities to drive traffic.</li>
<li>Able to keep ahead of the latest search industry trends and algorithm changes, and align current and future projects with those developments.</li>
<li>Understand how site architecture affects SEO and possess knowledge of web server log file analysis.</li>
<li>Understand the components of Core Web Vitals, their effect on SEO, and how to improve them.</li>
<li>Understand schema.org and how it impacts SEO.</li>
<li>Capable of working with content management systems and drafting basic SEO text.</li>
<li>Strong verbal and written communication skills</li>
</ul>
PREFERRED SKILLS &amp; QUALIFICATIONS
<ul>
<li>Some form of product management, project management, software development and/or analytics experience a plus.</li>
<li>Experience with log analysis tools such as Botify or DeepCrawl.</li>
<li>SEO experience with large, consumer facing national websites.</li>
</ul>
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<h3>Job Description</h3>
Salary: 
Marketing Specialist, you will be responsible for building brand awareness and driving traffic to our website using various digital marketing channels. In this role, you will help us establish an online presence through targeted campaigns and create content strategies that engage our audience. You should have experience in developing and implementing digital marketing campaigns, analyzing data, and staying up-to-date with the latest trends.
Job Description: Digital Marketing Specialist
Department: Marketing 
Job Location:  Plano, TX Travel Percentage: 25-50% 
Job Type:  Full Time/Onsite 
Job Shift: M-F (8-hour shifts)

Job Responsibilities
<ul>
<li> Create, improve, and maintain the company's brand identity across all digital platforms, assuring consistency and a premium market presence.</li>
<li> Streamlines company materials and campaigns to ensure consistent brand messaging.</li>
<li> Generate leads through well-executed digital marketing campaigns, including SEO, PPC advertising, email marketing, and other online channels.</li>
<li> The individual is responsible for managing digital and social media marketing campaigns, tracking results, and reporting performance against KPI goals to senior leadership.</li>
<li> Develop and manage company social medial accounts and develop content. Re-develop and manage company websites and online sales presentation tools.</li>
<li> Spearhead the planning and execution of local events, workshops, and seminars.</li>
<li> Design and run marketing campaigns centered around key events, maximizing outreach and participation.</li>
<li> Stay abreast of real estate marketing trends, emerging digital marketing strategies, and industry best practices, adapting and implementing new approaches as needed.</li>
<li> Other duties as reasonably assigned.</li>
</ul>

Required Qualifications
<ul>
<li> Associates degree preferred or , or equivalent work experience in the Marketing field.</li>
<li> 1-2 years of experience in digital marketing, with a focus on social media and content marketing.</li>
<li> Exceptional communication, relationship-building skills, and the ability to collaborate effectively with other departments.</li>
<li> Proven experience in creating social media strategies.</li>
<li> Strong understanding of SEO and PPC best practices.</li>
<li> Experience managing multiple projects simultaneously.</li>
</ul>


Equity Cash Offer provides equal opportunity to all employees and prospective employees without regard to race, color, creed, religion, national origin, ancestry, sex, age, physical or mental disability, marital status, pregnancy, genetic information, sexual orientation, gender identity, protected veteran or military status, or any other consideration not related to the person’s ability to do the job or otherwise made unlawful by federal, state, or local law.

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