<h3>Job Description</h3>
Description:
The Digital Marketing Specialist will be primarily responsible for the execution and optimization of paid search and paid social channels for 2-3 BIG brands, but you will also have the opportunity to lean into launching other channels like CTV, Streaming Audio and Direct Mail. You will have a front row seat in how your marketing strategies help grow the BIG brands and their sales. You’ll use data to drive your investment decisions, optimize your campaigns and fuel ideas for testing new creative and audiences. This role will be reporting into the Growth Marketing Manager, who will be consistently coaching, mentoring and giving you the training you need to ensure you are constantly growing and learning. You will collaborate frequently with team members on the brand, ecommerce and data teams and share ideas to continue to push the BIG brands forward. If you’re looking for a launchpad into the world of digital advertising and the opportunity to work at a fun, caring company with talented experts, this position is for you.

Who You Are:
We’re looking for a passionate growth marketer who encompasses BIG’s company values: gets it done, recognizes the value of people, has a growth mindset, and is an optimistic problem solver. You are analytical and like crafting data stories, but also enjoy tapping into their right brain and coming up with creative ideas. You’re naturally curious, love to learn, try new things, and strive to make progress. You want to work on a team where you collaborate with others but also are empowered to create new processes, dive into data, and develop testing ideas on your own. You are a team player who is solution-oriented and enjoys collaborating across teams to solve problems. You are an awesome communicator and enjoy collaborating virtually with others, as most of the team is remote.

Detailed Job Description:
<ul>
<li>Manage, execute and optimize paid ad campaigns across paid search and paid social platforms on a day-to-day basis to maximize profitable performance for the brand</li>
<li>Maintain and monitor key metrics across paid channels including budget pacing, CPA, CVR, and CAC</li>
<li>Assist in the development and execution of creative and landing page A/B tests across platforms and synthesize results to brand leaders, creative and ecommerce teams on bottom-line impact</li>
<li>Manage the testing roadmap and continually iterate off of test outcomes to continue to push channel performance forward</li>
<li>Assist in the development of CTV, Direct Mail, Programmatic, and Streaming Audio campaigns and testing strategies</li>
<li>Partner with our Brand and creative teams to generate creative briefs, provide creative recommendations and insights that optimize performance, document tests, and regularly share key findings to inform future initiatives</li>
<li>Proactively and continually looking for opportunities to improve performance across core marketing channels, never settling for the status quo</li>
<li>Drive the agenda and lead weekly calls with paid platforms to continue to push the business forward and ensure BIG brands are testing into the latest ad products</li>
<li>Create and manage the development of brand flowcharts and assist in the decision making of how paid marketing budgets are allocated between platforms</li>
</ul>
Requirements:
Key Qualifications:
<ul>
<li>2-3+ years of experience managing paid search and/or paid social media platforms</li>
<li>Highly proficient in Excel/Google Sheets, as well as a strong grasp of metrics that drive growth marketing</li>
<li>Detail and solution oriented</li>
<li>Takes initiative to solve problems on their own</li>
<li>A caring team-player who steps up to the plate when you see others struggling</li>
<li>Strong, professional verbal &amp; written communicator</li>
<li>Collaborative and willing to listen to and try out new ideas</li>
<li>Open-minded and always asking questions</li>
<li>Passion for marketing, digital advertising, creative outside-the-box thinking, video, and data analysis</li>
<li>Comfortable working in a fast-paced environment and pivoting quickly when needed</li>
<li>An optimistic problem solver and a drive to “Get things done”</li>
<li>Not required but a plus: Google Analytics, attribution platforms, past agency experience</li>
</ul>

Beauty Industry Group is a leading consumer beauty products company with an exciting and growing portfolio of beauty brands. The BIG portfolio consists of several recognized, highly reputable hair extension brands that span a variety of distribution channels. Across its brands, BIG is the largest hair extension business in the U.S. and one of the largest globally, with a focus on the professional extensions segment.

With more than 500 team members, BIG is a unique, empowering place to work for motivated professionals who hunger to see the impact their work is making. The management team is young and entrepreneurial and has fostered a powerful culture that celebrates excellence, transparency, diversity, and integrity.

The company headquarters are located in Salt Lake City, Utah, with additional offices in California, New Jersey, Arizona, Australia, Germany, Canada, and the UK.

Benefits
<ul>
<li>401(k) with company match - $ for $ up to 4%.</li>
<li>Vacation/Holiday Leave.</li>
<li>Medical/Dental/Vision.</li>
<li>Life and AD&amp;D Insurance.</li>
<li>Access to hundreds of discounted beauty products.</li>
<li>Opportunities for growth and advancement.</li>
</ul>

Digital Marketing Specialist

<h3>Job Description</h3>
Benefits:
<ul>
<li>401(k) matching</li>
<li>Bonus based on performance</li>
<li>Dental insurance</li>
<li>Employee discounts</li>
<li>Health insurance</li>
<li>Paid time off</li>
<li>Vision insurance</li>
<li>Wellness resources</li>
</ul>
 The Digital Marketing Specialist supports Sport Clips (SCI) email marketing strategies that engage clients across multiple channels (Areas of Focus: Salesforce, Analytics) to ensure their needs are met and to provide timely, attentive, upbeat service. Helping drive the maintenance and service arm of franchisee digital support, the Digital Service Agent directly aides in the evolution and advancement of Sport Clips email marketing objectives and goals. This position is rooted in service, strategic, committed to results, and can provide simple-to-understand guidance to partners outside of the SCI Marketing Dept.
Scope:
The Digital Marketing Specialist is responsible for driving the end-to-end customer service process and maintaining policies to facilitate continuously efficient and improved client support. The primary focus of this role will be to provide customer support to Sport Clips Team Leaders (franchisees) and their use of marketing emails utilizing Salesforce Marketing Cloud for campaigns including acquisition, customer journeys, and relationship growth. Success in the position will entail someone who is a self-starter, hands-on practitioner, experienced in explaining complicated processes in any easy to digest manner, and can balance many tasks &amp; projects at once. They will have a proven track record of success in a service-based role, superior time management skills, and experience integrating with other marketing channels.
Key Criteria/Requirements: 
<ul>
<li>Bachelors degree in Marketing, Digital Marketing, or other related field with directly relevant experience.</li>
<li>3+ years of experience in a similar role (Salesforce experience strongly preferred).</li>
<li>Strong understanding of customer service processes within the Salesforce ecosystem.</li>
<li>Ability to troubleshoot and resolve issues related to Salesforce configurations and customizations.</li>
<li>Strong attention to detail, project management skills, and history of flawless execution.</li>
<li>Understanding of campaign maintenance and automated efficiency.</li>
<li>Strong knowledge of email best practices and UX design principles.</li>
<li>Familiarity with HTML, AMPscript, and web content management systems preferred.</li>
<li>Ability to work independently and as part of a team.</li>
<li>Highly organized and excellent written and oral communicator; can explain complex subject matter to a broad audience.</li>
<li>Ability to think strategically, execute quickly, and drive multiple objectives.</li>
<li>Extended periods of sitting while on PC/laptop or phone, occasionally standing for periods of time, lifting up to 25 lbs., and walking.</li>
</ul>

<h3>Job Description</h3>
Starting Pay: $21.00 - $26.25
POSITION SUMMARY: 
The Digital Marketing Specialist is responsible for advancing the mission of the Houston Food Bank (HFB) by providing strategic management of the organization’s digital presence, with a primary focus on social media and content support for web. This position writes and creates quality digital content and drives engagement across HFB's social media platforms and website to optimize the organization’s digital footprint. The Digital Marketing Specialist will also play an active role in planning and implementing the strategic development of the HFB’s digital presence, including data reporting and analyzing metrics, supporting digital fundraising efforts with direct marketing vendors, assisting cross-departmental teams in developing ideas to meet goals, and identifying new opportunities to increase brand awareness.
*Candidates will be required to provide social media work samples.
Adhere to PACT values. (Purpose: Using our strengths passionately to contribute to our mission. Accountability: Choosing to rise above one’s circumstances and demonstrating ownership to achieve results. See It. Own It. Solve It. Do It. Courage: Standing up for what’s right and acting. Transparency: Doing things openly and honestly). 
ESSENTIAL JOB FUNCTIONS:
Overall Digital Marketing
<ol>
<li>Provides support in the implementation of overall digital marketing strategies using all necessary tools (e.g. website, emails, social media, and blogs).</li>
<li>Researches products, services, and current strategies to identify new opportunities.</li>
<li>Liaises with HFB departments to optimize brand awareness and mission.</li>
<li>Stays up to date with digital technology developments.</li>
<li>Supports online fundraising initiatives. </li>
<li>Monitors the digital landscape and provides suggestions for improvement.</li>
<li>Collects metrics and data for ROI and KPI measurements.</li>
<li>Manages third-party online platform profiles in support of brand awareness and donor stewardship. Additionally, lead content sourcing from leadership and other teams to ensure requirements are fulfilled on charity evaluator sites, such as Charity Navigator and GuideStar, and accurate data representation on sites such as Wikipedia and Google Business.</li>
<li>Represents the voice of HFB online with the primary responsibility of daily content creation. </li>
<li>Manages the social media for the organization including the primary platforms of Facebook, X, Instagram, YouTube, LinkedIn, and others.</li>
<li>Monitors HFB-related content on social media sites in support of HFB’s reputational management strategy.</li>
<li>Builds strong audience engagement through social media interaction as well as provides resource support and answers to common questions.</li>
<li>Keeps up to date with HFB’s audience preferences and proactively suggests new campaigns.</li>
<li>Maintains comprehensive content calendar in collaboration with marketing communications team, digital marketing manager, online giving coordinator and other departments as necessary. </li>
<li>Brainstorms and plans social media marketing campaigns with creative growth strategies, including reporting on social media metrics.</li>
<li>Maintains peer-to-peer fundraising initiatives through partner or industry collaborations on social media.</li>
<li>Participates in leadership meetings as needed, identifies advertising needs and monitors social media performance.</li>
<li>Captures photos and videos for social media and provides support in the absence of photographer and videographer.</li>
<li>Writes, designs, and maintains websites utilizing a marketing conversion funneling method.</li>
<li>Lends support around search engine optimization (SEO) strategy to increase traffic to the HFB site.</li>
<li>Helps oversee and project manage annual website audit for continued site health.</li>
<li>Reviews, edits, and/or provides content support for all e-communications to ensure strong brand representation.</li>
<li>Supports other HFB departments in their e-communication efforts including the implementation and management of content review processes and procedures.</li>
</ol>
SUPERVISORY RESPONSIBILITIES: 
This position has no supervisory responsibilities.
QUALIFICATIONS: 
Education/Experience:
<ul>
<li>Bachelor's degree from an accredited four-year college or university in Communications, Public Relations, Marketing, or a closely related field</li>
<li>3+ years of related experience in the social media landscape (not including internships)</li>
<li>Proficiency in and understanding of social media platforms</li>
</ul>
Certificates, Licenses, and Registrations:
NA
Special Knowledge/Skills/Abilities:
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability needed. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions. (For best performance, the job holder in this position would be expected to show the right knowledge, skills, and abilities in the listed areas.)
<ul>
<li>Proficiency using Microsoft Office programs, such as Word, Excel, PowerPoint, and Outlook </li>
<li>Proven work experience in organizational social media creation and management</li>
<li>Proven experience with photography and videography </li>
<li>Familiarity with Adobe Creative Cloud</li>
<li>Basic knowledge of e-mail marketing techniques</li>
<li>Hands-on experience with online marketing tools and practices</li>
<li>Ability to work with a diverse population</li>
<li>Strong customer service orientation</li>
<li>Flexibility and the ability to adjust to unexpected opportunities</li>
<li>Conversant in the nonprofit culture</li>
<li>Able to communicate complex information clearly</li>
<li>Attentive to detail, organized, multi-tasker</li>
<li>Strong problem-solving abilities, innovative, solution-oriented </li>
<li>Able to coordinate well with other departments and personnel</li>
<li>Bilingual preferred but not required</li>
</ul>
COMPLIANCE:
Carries out responsibilities in accordance with HFB policies.
 REASONING ABILITY:
Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations. To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability needed. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions. (For best performance, the jobholder in this position would be expected to show the right knowledge, skills, and abilities in the listed areas.)
COMPETENCIES: 
Action-Oriented / Customer Focus / Drives for Results / Priority Setting / Managerial Courage / Interpersonal Savvy / Creativity / Standing Alone / Time Management / Decision Quality / Self-development / Patience 
PHYSICAL REQUIREMENTS: 
The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. While performing the duties of the job, the employee is required daily to analyze and interpret data, communicate, and remain in a standing or stationary position for a significant amount of the workday; and often access, input, and retrieve information from the computer and other office productivity devices. The employee must regularly move about the office and around the facility, use hands, wrists, and fingers to grip, type, and write. The employee must frequently lift 10 pounds. The employee will need to have the average ability to hear horns, warnings, and alerts associated with a warehouse. The employee must frequently travel to other sites for business.
WORK ENVIRONMENT: 
The work environment characteristics described here are representative of those employee encounters while performing the essential functions of this job. While the job is generally performed in an enclosed office environment, the employee is occasionally exposed to wet and/or humid conditions, strong food-related smells, and outside weather conditions. The noise level in the office environment is typically quiet, but the employee will be occasionally exposed to loud noise levels (e.g., horns, fans).
TRAVEL REQUIRED: (select one)
No travel is required for this role.
This role supports hours of operations at the Houston Food Bank facilities, as necessary, and may require flexibility (e.g., times of disaster, community events, company events).
*Is legally able to work in the United States.
The foregoing statements describe the general purpose and essential job functions needed for this job and are not an exhaustive list of all responsibilities, working conditions, qualifications, and skills that may be needed. 
Houston Food Bank (HFB) is an equal employment opportunity employer. We consider individuals for employment or promotion according to their skills, abilities, and experience. We believe that it is an essential part of the Company's overall commitment to attract, hire and develop a strong, talented, and diverse workforce. 
HFB is committed to complying with all applicable laws prohibiting discrimination based on race, color, religious creed, age, national origin, ancestry, physical, mental or developmental disability, sex (which includes pregnancy, childbirth, breastfeeding, and medical conditions related to pregnancy), veteran status, military status, marital or registered domestic partnership status, medical condition (including cancer or genetic characteristics), genetic information, gender, gender identity, gender expression, sexual orientation, as well as any other category protected by federal, state or local laws.

<h3>Job Description</h3>
Position Summary:
The Digital Marketing Manager is responsible for planning, developing, implementing, and managing the overall digital marketing strategy. 
Principal Duties and Responsibilities:
<ul>
<li>Plans, develops, and implements the digital marketing strategies and campaigns via the company’s website(s) and through social media presence to support Mission Point’s strategic Marketing objectives. </li>
<li>Develops and expands company’s web presence through social media, email, web advertising, and other online sources; promotes company brand through these channels. </li>
<li>Drafts, implements, maintains, and revises online digital marketing campaigns to drive sales and revenue to the company. </li>
<li>Coordinates with other marketing team members or outside vendors to ensure active promotions and campaigns are represented on the website(s). </li>
</ul>
<ul>
<li>Collaborates with web design, development, and content staff to monitor and improve search engine optimization (SEO) results for the company’s site(s). </li>
<li>Collaborates with internal staff to create landing pages and optimize user experience. </li>
<li>Research new online media opportunities including mobile, social media, development of blogs and forms </li>
<li>Maintains current knowledge of trends and developments in online marketing. Identifies trends and insights and optimize spend and performance based on market intelligence. </li>
<li>Develops KPI’s, measures and reports performance of all digital marketing campaigns and assess against established objectives. </li>
<li>Plan, execute, and measure experiments and conversion tests.</li>
<li>Assist with paid media including liaising with digital advertising companies </li>
<li>Assist the Director of Brand Management with budget preparation. </li>
<li>Travel up to 20%. </li>
<li>Other duties as assigned </li>
</ul>
Mission Points Expectations of all Employees: 
<ul>
<li>Adheres to all Mission Point Policies and Procedures. </li>
<li>Always conducts self in a manner consistent with Mission Points’ Core Values . </li>
<li>Maintains a positive and respectful attitude with all word-related contacts. </li>
<li>Consistently reports to work on time and prepared to perform the duties of the position. </li>
<li>Meets productivity standards and performs duties as workload necessitates. </li>
<li>Maintains the privacy of all patient information and company proprietary information. </li>
<li>Treat residents, family members, visitors, and team members with respect and dignity. </li>
<li>Able to safely perform the essential functions of the job with or without reasonable accommodation. </li>
</ul>
<ul>
<li>Must maintain an active license or the required certification(s) (if required by the job). </li>
</ul>
Required/Desired Qualifications:
Education and experience:  
<ul>
<li>Bachelor's degree; 3+years of digital marketing experience, preferably in health care. </li>
<li>Managing SEO/SEM, marketing database, email, social media and / or display advertising campaigns </li>
<li>Strong writing and communications background. </li>
<li>Exceptionally organized and detail oriented. </li>
<li>Collaborative problem solver that thrives in faced-paced environments. </li>
<li>Analytical thinker with the ability to synthesize large amounts of data into concise and actionable storylines. </li>
<li>Proficient in Adobe suite products and basic understanding of graphic design principles. </li>
<li>Project management skills for handling time-sensitive project to meet deadlines. </li>
</ul>
Other Qualifications:  
<ul>
<li>Ability to communicate at all levels of the organization and work within a team environment in support of company objectives.  </li>
</ul>
<ul>
<li>Customer service oriented with the ability to work under pressure  </li>
<li>Strong attention to detail, and accuracy, excellent organizational skills with ability to prioritize, coordinate and simultaneously maintain multiple projects with a high level of quality and productivity.   </li>
<li>Ability to communicate effectively, analyze problems and identify practical solutions.    </li>
<li>Computer skills required  </li>
<li>Meets state and federal criminal background check requirements  </li>
</ul>

<h3>Job Description</h3>
Description:
Summary
The Digital Marketing Specialist is responsible for helping maintain Pixelligent’s brand. Duties include performing marketing research, strategizing with other marketing professionals, and creating content to aid in the success of marketing campaigns. 

**This position has the potential to be hybrid after 3 months of employment onsite**

Essential Duties and Responsibilities
* This is not an inclusive list. Other duties may be assigned 
<ul>
<li>Developing and implementing a digital marketing strategy.</li>
<li>Creating visual concepts for promotional activities.</li>
<li>Managing the digital marketing calendar.</li>
<li>Maintaining the online presence and reputation of the company.</li>
<li>Overseeing the creation and maintenance of social media content.</li>
<li>Tracking digital marketing performance.</li>
<li>Creating and updating digital marketing reports.</li>
<li>Working within the digital marketing budget.</li>
</ul>

Supervisory Responsibility
This position has no supervisory responsibilities.

Competencies
To perform the job successfully, an individual should demonstrate the following competencies: 

Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully. 
Interpersonal Skills - Focuses on solving conflict, not blaming; Maintains confidentiality. 
Oral Communication - Listens and gets clarification; Responds well to questions. 
Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Able to read and interpret written information. 
Teamwork - Balances team and individual responsibilities; Contributes to building a positive team spirit. 
Professionalism - Accepts responsibility for own actions; Follows through on commitments. 
Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality. 
Attendance/Punctuality - Is consistently at work and on time. 
Dependability - Follows instructions, responds to management direction; Commits to long hours of work when requested by management to reach goals. 
Initiative - Takes independent actions; Asks for and offers help when needed. 

Requirements:
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Education and/or Experience
<ol>
<li>Bachelor’s degree in Marketing or similar field.</li>
<li>Minimum of two (2) years experience as a Digital Marketing Specialist or similar role.</li>
<li>Experience with digital marketing automation software.</li>
<li>Experience with Google Ads and Google Analytics.</li>
<li>Knowledge of web publishing.</li>
<li>Proficiency with SEO tools.</li>
</ol>

Certificates, Licenses, Registrations
This position has no certification, licensure or registration requirements.

Language Skills
Ability to read, analyze, and interpret general business periodicals, professional journals, or technical procedures. Ability to write reports and business correspondence. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. 

Mathematical Skills
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. 

Reasoning Ability
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. 

Computer Skills
To perform this job successfully, an individual should have knowledge of Internet software; Spreadsheet software and Word Processing software. 

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit; walk; use hands to touch, handle or feel; and reach with hands and arms. 
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job operates in a laboratory and office environment. This role routinely uses standard office equipment.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without prior notice.

<h3>Job Description</h3>
AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey.
We are seeking a motivated and savvy Digital Marketing Specialist to join our marketing team and generate MQLs that convert to revenue, primarily through strong social and SEM paid campaigns. The ideal candidate will be passionate about driving digital strategy and enhancing our online ad presence to achieve our marketing goals. 
What You'll Do: 
<ul>
<li>With a strong customer focus, intimately learn the customer personas and markets and think creatively about the best ways to get in front of and engage with our target market.</li>
<li>Develop and implement comprehensive digital marketing strategies and end-to-end campaigns to increase brand visibility and engagement across various digital platforms—including paid social media, email marketing, PPC and display ads, and other digital advertising tactics—all the way through the handoff to the BDR team to qualify or directly to demo. This includes developing retargeting and nurture campaigns to move leads through the funnel.</li>
<li>Manage and optimize paid advertising campaigns on platforms such as Google AdWords, LinkedIn (and other social channels), ZoomInfo Marketing OS, and other relevant digital channels.</li>
<li>Analyze digital marketing analytics reports and share insights with the team to develop optimization strategies.</li>
<li>Collaborate with the content and creative to create high-quality content for various digital platforms and utilize existing content to adjust for different demand generation tactics.</li>
<li>Develop lifecycle marketing nurtures and segmentation strategies. </li>
<li>Leverage SEO keywords from webmaster to develop PPC strategies to drive web traffic and lead generation. </li>
<li>Manage all paid social content, budget, and implementation.</li>
<li>Coordinate with external agencies and vendors as needed to execute digital marketing campaigns.</li>
<li>Stay up-to-date with digital marketing trends and potential new channels and strategies, including updates on social media marketing, attribution, and programmatic media</li>
</ul>
Who You Are: 
<ul>
<li>Bachelor's degree in Marketing, Communications, Business, or a related field or 3+ years of experience in B2B digital marketing, preferably within the industrial space. </li>
<li>Experience with SEM, social media marketing, email marketing, and other digital marketing strategies. </li>
<li>Proficiency in digital marketing tools and software, including Google Analytics, ZoomInfo Marketing OS, HubSpot, and LinkedIn.</li>
<li>Excellent writing and story-telling skills.</li>
<li>Strong communication and collaboration skills, with the ability to work effectively in a team environment.</li>
<li>Creative thinker with a results-driven approach to problem-solving.</li>
<li>Leverage data analytics to determine which tactics are working and which are not, and to optimize performance based on results. Look for ways to continuously improve the team's performance.</li>
<li>Scrappy mentality with ability to work in a very fast-paced environment. </li>
</ul>
What We Offer:
AssetWatch is a remote-first rapidly growing startup providing a game changing condition monitoring platform and mobile experience in the industrial manufacturing space.
<ul>
<li>Competitive compensation package including share options.</li>
<li>Flexible work schedule</li>
<li>Full benefits and 401K</li>
<li>Opportunity to make a real impact every day</li>
<li>Opportunity to work with an exciting and growing team</li>
<li>Unlimited PTO</li>
</ul>
We have a distributed team that works remotely across locations in the United States. We are open to candidates from most states but collaboration within core working hours is required.

<h3>Job Description</h3>
The Digital Marketing Specialist will participate in the development of the brand’s digital marketing strategy by evaluating trends and tactics being utilized in the marketplace, gaining additional insights into our guests, monitoring the performance of our efforts and initiatives. Working with the Brand Marketing Manager, the Digital Marketing Specialist will work with the team to develop online marketing and promotional campaigns and create key online initiatives targeting pertinent guests with the goal of improving brand recognition, trust, and ultimately purchase intent.
This position also has primary responsibility for executing selected digital marketing tactics ensuring they run smoothly from start to finish. This position is also responsible for tracking the KPI’s for determining the impact and effectiveness of our digital marketing efforts. This includes, but is not limited to, enhancing brand awareness within the digital space as well as driving website traffic and acquiring new and repeat guests. Lastly, as this is an evolving area of the restaurant marketplace, an additional critical aspect of the role is staying current with new online marketing venues and incorporate learnings as part of various overall WaBa Grill marketing strategy.
Essential Duties and Responsibilities:
<ul>
<li>Analyze and assess product and promotion performance data, including sales and profit growth, competitive benchmarking, and other key business performance metrics to make optimization recommendations (e.g., adjusting targeting, messaging, and creative). </li>
<li>Lead and manage customer data platform, managing and implementing our personas, segments, data, and integrations. </li>
<li>Develop and lead strategies for the WaBa Rewards loyalty &amp; Text Club program to drive guests to order via internal online ordering. </li>
<li>Assist with promotional strategies for the DSP (Third-Party Delivery Platforms), such as DoorDash and UberEats. </li>
<li>Help develop strategies that drive guests to the WaBa Grill website. </li>
<li>Maintain consistent brand messaging throughout all WaBa Grill platforms. </li>
<li>Develop and implement email and text marketing strategies, create email blast and text club campaigns to target key WaBa Grill Guests. </li>
<li>Run email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns. </li>
<li>Use advanced metrics to measure the success (effectiveness &amp; impact) of various WaBa Grill marketing campaigns. </li>
<li>Assist in conducting A/B tests and other experiments to improve campaign performance. </li>
<li>Prepare media expenditure reports on an as-needed basis (weekly, monthly, quarterly, annually). </li>
<li>Stay on top of industry updates to understand and monitor the competitive landscape. </li>
<li>Bachelor's degree in marketing or related field. </li>
<li>Direct experience with the Punchh Loyalty and Marketing Platform. </li>
<li>Proficient in MS Office Suite and CRM software. </li>
<li>Outstanding communication abilities, both written and verbal, with the capacity to craft impactful messages resonating with diverse online audiences. </li>
<li>Detail-oriented with a keen eye for troubleshooting and quality assurance. </li>
<li>Proficiency in digital marketing channels and content marketing. </li>
<li>Strong project management skills and ability to prioritize and meet deadlines. </li>
<li>Excellent leadership, problem-solving, and communication skills. </li>
<li>Strong analytical skills and ability to interpret data for informed decision-making and experience in market research and competitive analysis. </li>
<li>Proficiency in data analysis tools and metrics for campaign optimization.</li>
</ul>
QUALIFICATIONS – Education &amp; Experience:
This role combines strategic planning, data analysis, and digital marketing expertise to drive growth and engagement across various digital platforms for WaBa Grill. The ideal candidate will be a proactive problem-solver with strong leadership and communication skills, along with a deep understanding of digital marketing channels and tools.

<h3>Job Description</h3>
Company Overview:
OCULUS is a family-owned medical device company founded and headquartered in Germany over 125 years ago. Since then, the company has expanded globally and was established in the USA more than 20 years ago. OCULUS develops first-class instruments for eye diagnostics (ophthalmic medical equipment) for optometrists and ophthalmologists. Our team of professionals takes pride in providing high quality products, comprehensive product education, and exceptional customer service to doctors and their staff. Join us to contribute to an evolving health-care organization dedicated to enabling eye care practitioners to preserve vision.

Website: <a href="https://www.oculus.de/us/" target="_blank">https://www.oculus.de/us/</a>

Benefits: Company covers 100% healthcare insurance premiums for employees and dependents, paid time off starts at 3 weeks annually, nine paid holidays, life insurance, short-term and long-term disability insurance, and a retirement plan with a very generous company contribution, and more.
 NOTE: All applicants must submit both an application and complete an online assessment to be considered.
Application Process:
<ol>
<li>Complete the online application </li>
<li>Complete the assessment: Please take your time, focus, and be as honest with yourself as possible when responding. Copy and paste the URL below into a web browser of a PC or laptop to begin the assessment: <a href="https://www.ondemandassessment.com/link/index/JB-RBS6WU8RJ?u=1156200" target="_blank">https://www.ondemandassessment.com/link/index/JB-RBS6WU8RJ?u=1156200</a></li>
</ol>
Job Overview:
The Digital Marketing Specialist will create and distribute positive branding messages and collateral for the company’s products and services. The Digital Marketing Specialist will play a major role in enhancing brand awareness within the digital space, as well as driving website traffic and acquiring leads/customers.
Essential Responsibilities (other duties may be assigned):
<ul>
<li>Collaborate with the marketing team to develop engaging and relevant content for various digital platforms, ensuring alignment with brand voice and messaging</li>
<li>Execute digital marketing campaigns across various online channels such as social media, email marketing, and display advertising</li>
<li>Monitor, analyze, and report on the performance of digital marketing initiatives, using tools such as Google Analytics, Constant Contact, and social media analytics platforms.</li>
<li>Collects and compiles customer feedback in an easily reviewed and understood format for review by management and leadership.</li>
<li>Stay up to date with the latest trends and best practices in digital marketing, making recommendations for continuous improvement and innovation.</li>
<li>Gathers the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications technique.</li>
<li>Other duties as assigned</li>
</ul>

Qualifications:
<ul>
<li>Bachelor’s degree in marketing, Digital media, or relevant field, preferred</li>
<li>A minimum of 2-3 years’ experience in a digital marketing or advertising position</li>
<li>Solid understanding of HTML </li>
<li>Working knowledge of Graphic design with Canva, Photoshop, InDesign, and Illustrator</li>
<li>Experience in video editing with Camtasia or similar software preferred</li>
<li>Up to date with the latest trends and best practices in online marketing and measurement</li>
<li>Excellent written and verbal communication skills, with a keen eye for detail</li>
<li>Ability to multitask and manage multiple projects simultaneously in a fast-paced environment</li>
<li>Creative thinking and problem-solving skills, with a results-oriented mindset</li>
<li>Proficient with Microsoft Office Suite or related software.</li>
</ul>
Physical demands and work environment:
<ul>
<li>OCULUS provides a smoke and vape-free environment on company premises for its employees, customers, and visitors. </li>
<li>While performing the duties of this job, the employee is regularly required to sit, talk and listen to customers or colleagues, lifting and moving objects up to 50 lbs., and working with and installing equipment that require good vision and a steady hand.</li>
</ul>
Scope and changes:
The job description is not intended to cover every single requirement of the job and that the company reserves the right to change job duties at any time.
NOTE: All applicants must submit both an application and complete an online assessment to be considered.
Application Process:
<ol>
<li>Complete the online application </li>
<li>Complete the assessment: Please take your time, focus, and be as honest with yourself as possible when responding. Copy and paste the URL below into a web browser of a PC or laptop to begin the assessment: <a href="https://www.ondemandassessment.com/link/index/JB-RBS6WU8RJ?u=1156200" target="_blank">https://www.ondemandassessment.com/link/index/JB-RBS6WU8RJ?u=1156200</a></li>
</ol>

<h3>Job Description</h3>
The client is a leading e-commerce thriving on Amazon and Shopify platforms. The client is dedicated to introducing cutting-edge products and crafting immersive customer journeys. Expanding their footprint in North America, they are on the lookout for a dynamic Digital Marketing Specialist to amplify their online presence. This role is instrumental in driving traffic to their platforms and cultivating strategic alliances with influencers and video production teams to craft captivating promotional content.Role Responsibilities:• Traffic Boost: Develop and execute strategies to funnel targeted online traffic from various digital channels (excluding Amazon and Shopify) to their e-commerce hubs. • Influencer Engagement: Identify, negotiate, and oversee collaborations with influencers and thought leaders in North America to bolster brand exposure and credibility. • Video Content Coordination: Collaborate with video production teams to create top-notch promotional videos aligned with their brand identity. Oversee the creative process from ideation to post-production. • Content Amplification: Strategically distribute and amplify video content across social media and online platforms to expand reach and drive engagement. • Analytics and Refinement: Monitor and analyze campaign performance metrics and content promotion initiatives, leveraging insights to refine and optimize strategies continually.Qualifications:• Proven track record in digital marketing, particularly in SEO, social media management, and content marketing. • Strong networking prowess, evidenced by successful partnerships with influencers and content creators. • Creative flair and content creation expertise, with a knack for producing and promoting compelling video content. • Proficiency in data analysis tools and metrics to gauge the effectiveness of digital campaigns and guide strategic decisions. • Exceptional project management skills, adept at juggling multiple projects in a fast-paced environment. • Outstanding communication abilities, both written and verbal, with the capacity to craft impactful messages resonating with diverse online audiences.Please note: 100% Onsite

&lt;b&gt;Description&lt;/b&gt;&lt;br&gt;&lt;br&gt; &lt;strong&gt;Salary Range: &lt;/strong&gt;&lt;br&gt;&lt;br&gt;Salary commensurate with experience and qualifications&lt;br&gt;&lt;br&gt;&lt;strong&gt;About SMU&lt;/strong&gt;&lt;br&gt;&lt;br&gt;SMU's more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University's small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs.&lt;br&gt;&lt;br&gt;SMU serves approximately 7,000 undergraduates and 5,000 graduate students through eight degree-granting schools: Dedman College of Humanities and Sciences, Cox School of Business, Lyle School of Engineering, Meadows School of the Arts, Simmons School of Education and Human Development, Dedman School of Law, Perkins School of Theology and Moody School of Graduate and Advanced Studies.&lt;br&gt;&lt;br&gt;SMU is data driven, and its powerful supercomputing ecosystem - paired with entrepreneurial drive - creates an unrivaled environment for the University to deliver research excellence.&lt;br&gt;&lt;br&gt;Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities. SMU's relationship with Dallas - the dynamic center of one of the nation's fastest-growing regions - offers unique learning, research, social and career opportunities that provide a launch pad for global impact.&lt;br&gt;&lt;br&gt;SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry.&lt;br&gt;&lt;br&gt;&lt;strong&gt;About the Department:&lt;/strong&gt;&lt;br&gt;&lt;br&gt;The Deason Criminal Justice Reform Center at SMU Dedman School of Law is a nationally recognized research and advocacy center that combines data-driven research and compelling stories to advocate for sensible criminal justice reform. With a unique focus on the Sixth Amendment Right to Counsel and a continuing emphasis on criminal legal systems in small, tribal, and rural (STAR) communities, the Deason Center sets SMU apart as an innovative and impactful hub of criminal legal research and policy advocacy.&lt;br&gt;&lt;br&gt;The Deason Center believes that supporting the professional growth of staff should be a top priority. Therefore, in addition to SMU's competitive benefits package, the Deason Center offers extensive professional development, training, and educational opportunities.&lt;br&gt;&lt;br&gt;Candidates from diverse and/or historically underrepresented backgrounds are strongly encouraged to apply.&lt;br&gt;&lt;br&gt;&lt;strong&gt;About the Position:&lt;/strong&gt;&lt;br&gt;&lt;br&gt;We are looking for an experienced marketing professional who will assist in the development and execution of a digital marketing strategy that promotes the Deason Center's work in transforming the criminal legal system. This position will be responsible for the daily management of social media, website content, event planning and marketing, community engagement, and other marketing initiatives.&lt;br&gt;&lt;br&gt;&lt;strong&gt;Essential Functions: &lt;/strong&gt;&lt;br&gt;&lt;ul&gt;&lt;li&gt;Create multiplatform marketing materials for Deason Center research projects, translate reports and policy briefs for various platforms and develop original digital content that aligns with platform-specific strategies.&lt;br&gt;&lt;/li&gt;&lt;li&gt;Plan in-person and virtual events that will engage stakeholders and advance the Deason Center's research and policy agenda. Promote events online and on social media to increase public participation and raise awareness. Manage all pre-event planning and logistics, ensure the completion of event-related tasks, and take responsibility for successful execution from start to finish.&lt;br&gt;&lt;/li&gt;&lt;li&gt;Maintain and improve content for the Deason Center's website to ensure that all content is current and in accordance with the Center's digital marketing strategy&lt;br&gt;&lt;/li&gt;&lt;li&gt;Maintain and improve the organization's email marketing strategy, and craft engaging external emails and newsletters.&lt;br&gt;&lt;/li&gt;&lt;li&gt;Manage day-to-day activity on existing social media platforms and leverage growth opportunities on emerging platforms. Craft engaging social media content with sharp copy and compelling graphics, and post the content regularly. Identify emerging trends and issues on social media and online and capitalize on opportunities to make Deason Center research part of the conversation online.&lt;br&gt;&lt;/li&gt;&lt;li&gt;Maintain a digital media content schedule that grows audience and drives increased engagement&lt;br&gt;&lt;/li&gt;&lt;/ul&gt;&lt;br&gt;&lt;br&gt;&lt;b&gt;Qualifications&lt;/b&gt;&lt;br&gt;&lt;br&gt; &lt;strong&gt;Education and Experience: &lt;/strong&gt;&lt;br&gt;&lt;br&gt;Bachelor's degree is required. Bachelor's degree in Marketing, Communications, Public Relations, or Journalism is preferred. &lt;br&gt;&lt;br&gt;A minimum of two (2) years of experience is required.&lt;br&gt;&lt;br&gt;&lt;strong&gt;Knowledge, Skills and Abilities:&lt;/strong&gt;&lt;br&gt;&lt;br&gt;Candidate must demonstrate professional experience in digital content management, social media marketing, and planning and marketing events, workshops, and webinars. Strong visual design skills, basic web development and coding are required. Candidate with functional knowledge of trends, measurement, and marketing and public relations best practices is required.&lt;br&gt;&lt;br&gt;Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies. Must also demonstrate strong written communication skills. Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Must also have strong organizational, planning and time management skills. &lt;br&gt;&lt;br&gt;Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Must also have strong organizational, planning and time management skills. &lt;br&gt;&lt;br&gt;Required software skills:&lt;br&gt;&lt;ul&gt;&lt;li&gt;Adobe Creative Suite (Photoshop, InDesign, Premiere)&lt;/li&gt;&lt;li&gt;Commonly used graphic design tools (such as Canva)&lt;/li&gt;&lt;li&gt;Email marketing tools (preferably Mailchimp)&lt;/li&gt;&lt;li&gt;Social media management tools (such as Hootsuite or Buffer)&lt;/li&gt;&lt;/ul&gt;&lt;strong&gt;Physical and Environmental Demands: &lt;/strong&gt;&lt;br&gt;&lt;ul&gt;&lt;li&gt;Sit for long periods of time&lt;/li&gt;&lt;li&gt;Bend/Squat/Kneel&lt;/li&gt;&lt;li&gt;Push/Pull&lt;/li&gt;&lt;li&gt;Carry/lift over 50 lbs.&lt;/li&gt;&lt;li&gt;Reach above shoulders&lt;/li&gt;&lt;/ul&gt;&lt;strong&gt;Deadline to Apply: &lt;/strong&gt;&lt;br&gt;&lt;br&gt;Open until filled. &lt;br&gt;&lt;br&gt;&lt;strong&gt;EEO Statement: &lt;/strong&gt;&lt;br&gt;&lt;br&gt;SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, 214-768-3601, <a href="mailto:accessequity@smu.edu" target="_blank">accessequity@smu.edu</a>.&lt;br&gt;&lt;br&gt;&lt;strong&gt;Benefits:&lt;/strong&gt;&lt;br&gt;&lt;br&gt;SMU offers staff a broad, competitive array of health and related benefits. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.&lt;br&gt;&lt;br&gt;SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU. &lt;br&gt;&lt;br&gt;The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities, including tuition benefits.

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