The Job Network

Marketing Specialist

companyKSM- Securian Financial Group
locationSt Paul, MN 55129, USA
PublishedPublished: 5/26/2023
Full Time

This role is designed for a talented marketing professional, who is a self-starter to support marketing initiatives for our employee benefits business. You will collaborate with senior marketers to develop and manage integrated marketing campaigns for large employers and their employees, driving awareness, education, and enrollment of life and voluntary products. You’ll work across teams, tools, and mediums, to deliver marketing to influence employee behavior during the different phases of the product lifecycle - buying, owning, and using. You’ll work on a collaborative, integrated team that is passionate about marketing and cares deeply for the customers and clients served along with their fellow marketer.

Responsibilities include but not limited to:

Collaborate in the development of marketing collateral for employees of large employers.

  •   Understand and follow marketing plans to implement and execute marketing programs.
  •   Quickly learn tools – Workfront, compliance software, Salesforce Marketing Cloud – for the development and execution of materials.
  •   Use critical thinking to identify marketing tactics and next steps to advance development and implementation of marketing strategies.

    Support a book of clients.

  •   Support the delivery of marketing strategies for clients to create awareness, drive enrollment, and engage employees in supplemental health and life products.
  •   Build and maintain strong relationships with fellow marketers as well as account managers to partner on client meetings.
  •   Build and maintain strong relationships with small to mid-size clients to influence and advise on marketing strategies.

    Develop product knowledge to understand Securian products and solutions and the benefits they provide.

  •   Learn product details to accurately represent products in marketing and to clients.
  •   Leverage product knowledge, along with marketing acumen to create compelling marketing messaging.

    Measure and report on marketing results

  •   Measure marketing and report on key performance indicators and results that align to sales and employee product participation and utilization.
  •   Optimize marketing based on campaign results and learnings, turn data into insights shaping future campaigns and influencing client actions.

    Support marketing initiatives aligned to business goals to drive outcomes.

  •   Participate on projects that drive enrollment strategies enabling product cross-sell and upsell.
  •   Assist in initiatives that advance marketing innovation, effectiveness, and efficiency.
  •   Independently manage recurring or small projects.


  •   Strong customer service and consultative selling skills.
  •   Strong written and verbal communication skills.
  •   Strong organization, planning, and prioritization skills to effectively balance multiple projects in a fast-paced environment.
  •   Knowledge of the marketing approaches: segmentation, customer journeys, key messaging and digital communications and campaigns.
  •   Critical thinking skills and problem-solving skills.
  •   Self-starter who can assess needs, make independent decisions and determine action plans to deliver impactful results
  •   Ability to learn and understand the mindsets of our target audiences and of the employer benefits industry (i.e., life insurance, supplemental health and financial wellness.)
  •   Proficient in Microsoft Office: Excel, Word, PowerPoint. Familiarity with Workfront, Tableau, and/or ability to learn new marketing systems.

    Preferred Qualifications:

  •   Bachelor's degree with an emphasis in Marketing, Business or Communications
  •   Two to four years of experience within a Marketing/Communications role
  •   Life insurance products require life insurance licensing within the first six months on the job

    Securian Financial believes in hybrid work as an integral part of our culture. Associates get the benefit of working both virtually and in our offices. If you’re in a commutable distance (90 minutes) you’ll join us 2-3 days each week in our offices to collaborate and build relationships. Our policy allows flexibility for the reality of business and personal schedules. When working in our offices at least two days per week isn’t feasible (vacations, illness, travel, etc.), an eight day per month standard is an option

    Physical job requirements

  •   Ability to utilize keyboard, mouse and computer for up to 8 hours per day
  •   Ability to work at least 40 hours per week
  •   Ability to utilize telephone or virtual meeting tool(s) for up to 8 hours per day
  •   Ability to perform grasping tasks throughout the entire workday (examples: handwriting, grasping of equipment/machines, paper manipulation, sorting, folding, handling stacks of paper)

    The physical job requirements described above are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    Securian Financial has been around for 140 years. We’re committed to giving back to our community, donating 15,000 employee volunteer hours this past year. We also provide extensive resources to our employees for professional development and growth and a number of diverse professional and social opportunities throughout the company. There’s a reason our employees have voted us as a best place to work year after year! In addition:

  •   Generous paid time off. We want you to take time off for whatever matters most to you!
  •   Tuition reimbursement program. We value continuous learning at Securian!
  •   Company-funded pension plan as well as 401K retirement plan – great resources to secure your financial future.
  •   Continuous opportunities for new challenges.
  •   Variety of health plan options as well as dental and vision plans.
  •   Paid maternity/paternity leaves.

    Securian Financial Group, Inc. does not discriminate based on race, color, creed, religion, national origin, sex, gender identity, sexual orientation, age, marital or familial status, pregnancy, disability, genetic information, political affiliation, veteran status, status in regard to public assistance, status in a local human rights commission, or any other status or condition protected by local, state or federal law. If you are a job seeker with a disability and require an accommodation to apply for one of our jobs, please contact us by telephone 651-665-5522 (voice), 711 (telecommunications relay), or by email at

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    To view our legal statement click here
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