The Job Network

Enrollment Director, Employee Benefits

companyKSM- Securian Financial Group
locationBay City, WI 54723, USA
PublishedPublished: 5/10/2023
Biz Dev
Full Time

*At Securian Financial the internal title for this position is Business Development Dir.


Employee  Benefits Solutions (EBS) seeks to create a new position, the Enrollment Director, to provide coordinated, cross-unit leadership to the employee-level sales process – known as enrollment – as part of our newly developed strategic plan.  This position requires leading industry expertise of the employee benefits ecosystem, with a demonstrated track record of successfully increasing enrollment. 

The successful candidate will do this by developing and maintaining industry-leading solutions and offerings designed to grow average enrollment, as well as the activation of these solutions through the development of targeted enrollment plans with the sales and account management teams supporting prospect and current clients. This work requires individual thought leadership, enrollment team leadership and the orchestration of the efforts of many areas across Securian, including EBS, Marketing, Technology and Business Services.

Responsibilities include but not limited to:

Own and Develop EBS’ Enrollment Offerings
Advocate for the development of new offerings and incorporate enrollment growth strategies into approved unit plans. Provide individual thought leadership for solutions, as well as leverage dedicated enrollment specialists to provide ongoing business ownership for our offerings.

Employer-client level activation

Lead the development of client-specific enrollment activation plans for targeted clients on an annual basis. This includes partnering with Account Executives and Sales RVPs to secure client-level adoption of the right solutions to reach client-specific growth targets established with the Case UW and actuarial team.

Market Expertise and Representation
Attend and represent Securian at relevant industry events and channel partner meetings. Maintain awareness of market trends, competitor actions, and deliver presentations advocating for Securian’s solutions and approach.

Associate   Leadership
As the leader of people for a team of associates dedicated to enrollment solutions provide direct associate leadership (e.g., performance enablement, career development, coaching) as well as required hiring and staffing model development.


  • 10+ years of employee benefits experience through any combination of roles at carriers, brokerages, consultants, or enrollment firms/technology platforms.
  • Successful track record of growing enrollment with employee benefits programs.
  • Prior experience developing new solutions targeted at employee communication and engagement.
  • Proven ability to establish and maintain relationships with a various internal and external stakeholders yielding a high level of satisfaction.
  • Excellent verbal and written communication skills. Ability to effectively share information with varying audiences and respond appropriately.
  • Demonstrated independence, as well as the ability to work in a team environment to solve problems in a timely and sustainable manner.
  • Prior experience as a direct manager or people leader with a successful track record of employee growth.

    Preferred Qualifications:

  • 4 years’ experience with Group Life, Accident, Critical Illness and/or hospital indemnity insurance.
  • 2 years' experience working for a carrier.
  • Knowledge of data exchange standards and practices within employee benefits.
  • Prior experience in communications, technology or benefits design.

    Physical Job Requirements:

  • Ability to utilize keyboard, mouse and computer for up to 8 hours per day.
  • Ability to work at least 40 hours per week.
  • Ability to travel on short notice, approximately 10-20%, and satisfy common visitor policies at large employers/partners.

    The physical job requirements described above are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of jobs.

    Securian Financial believes in hybrid work as an integral part of our culture. Associates get the benefit of working both virtually and in our offices. If you’re in a commutable distance (90 minutes) you’ll join us 2-3 days each week in our offices to collaborate and build relationships. Our policy allows flexibility for the reality of business and personal schedules. When working in our offices at least two days per week isn’t feasible (vacations, illness, travel, etc.), an eight day per month standard is an option.

    Securian Financial has been around for 140 years. We’re committed to giving back to our community, donating 15,000 employee volunteer hours this past year. We also provide extensive resources to our employees for professional development and growth and a number of diverse professional and social opportunities throughout the company. There’s a reason our employees have voted us as a best place to work year after year! In addition:

  •   Generous paid time off. We want you to take time off for whatever matters most to you!
  •   Tuition reimbursement program. We value continuous learning at Securian!
  •   Company-funded pension plan as well as 401K retirement plan – great resources to secure your financial future.
  •   Continuous opportunities for new challenges.
  •   Variety of health plan options as well as dental and vision plans.
  •   Paid maternity/paternity leaves.

    Securian Financial Group, Inc. does not discriminate based on race, color, religion, national origin, sex, gender identity, sexual orientation, age, marital or familial status, pregnancy, disability, genetic information, political affiliation, veteran status, status in regard to public assistance or any other protected status. If you are a job seeker with a disability and require an accommodation to apply for one of our jobs, please contact us by email at, by telephone 651-655-5522 (voice), or 711 (Relay/TTY).

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