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Chief Advancement Officer (CAO)

companyBirmingham Green
locationManassas, VA 20110, USA
PublishedPublished: 3/29/2024
Full Time

Birmingham Green, a person-centered care focus community inManassas, Virginia, recentlyreceived a zero-deficiencyrating in its annual survey by the state of Virginia;we have provided high-quality and affordable care for90-plus years.  

 For a view into our world, please visit our websiteat www.birminghamgreen.org

Lead our dedicated team and make a difference inthe lives of seniors. We aim to create a home-like environment thatprioritizes the overall well-being of our residents, not just theirphysical health. As the Chief Advancement Officer,you will plan and lead revenue, marketing, and partnershipefforts. As a member of senior management, you contribute todeveloping the organization’s plans, strategies, andgoals. The Chief Advancement Officer (CAO) oversees, providesleadership for, and is responsible for achieving success infundraising, marketing, and communications initiatives andactivities. 

The CAO leads a multifaceted development and external affairsoperation, including major individual gifts, foundation andgovernment grants, corporate sponsorships and grants, events,annual giving, endowment and planned gifts, direct marketing,communications, marketing, and public relations.

  If you share our values of Stewardship,Inclusiveness, and Passion and are strongly committed to servingseniors, apply today!

Qualification and Skills:  

  • College degree with 8-10 years of revenue-generatingexperience.
  • Demonstrated experience with and knowledge of the grant-seekingprocess, including grant writing, submission, and reporting.
  • Proven track record in fundraising from diverse sources.
  • Excellent interpersonal communication skills, energy, andenthusiasm with the ability to build long-term relationships andrepresent the organization to external audiences.
  • Outstanding verbal and written communication skills, includingthe ability to write and present fundraising materials to a diverseset of audiences.

  Leadership Team Responsibilities:  

  • Serve on the leadership team and collaborate in setting goalsand objectives, progressing on performance, coaching, andevaluating, which are all ongoing. 
  • Work as a member of the Leadership Team to determine BirminghamGreen’s long-range vision.
  • Actively participate in creating, implementing, and progressingBirmingham Green’s multi-year and annual plans. 

  Advancement Responsibilities  

  • Set the strategic vision for fundraising, donor stewardship,and growth.
  • Create and nurture long-term relationships with current and newfunders.
  • Participate in top-level fundraising Birmingham Greenactivities, including planning, cultivation, andsolicitations.
  • Ensure that the stewardship plan is followed so donors feelengaged and appreciated and that funders are well stewarded.
  • Oversee management of prospect lists and monitor and analyzeforecast pipeline.
  • Oversee and maintain the database, ensuring the accuracy andtimeliness of information (capture and create Birmingham Greenaction items, all major interactions, personal information, andrelationships).
  • Partner with Finance to enhance and maintain gift processingpolicies and procedures and ensure thorough and accuraterecord-keeping.
  • Oversee Birmingham Green branding and messaging.
  • Create and implement an omni-channel digital marketingstrategy.
  • Develop a pipeline of speaking opportunities locally andnationally to raise Birmingham Green’s profile and its innovativeapproach.
  • Oversee the creation of all written fundraising materials,including grant proposals, reports, appeal letters, marketingmaterials, event invitations, etc.
  • Generate positive press coverage.
  • Ensure appropriate measures are taken within marketing andcommunications to protect client privacy and staff safety.
  • Community engagement event strategy and execution.
  • Oversee crisis communications and response.
  • Establish strong relationships with Board members and engagewith them, as appropriate, to support the Advancementstrategy.
  • Develop revenue reports for the Board and make presentations atBoard meetings.

Essential Functions:  

  • Supervises department personnel; assigns duties and evaluates staff performance.
  • Writes, reviews, and updates policies and procedures. Preparesand submits administrative reports.
  • Completes questionnaires and government agency reports andprovides information as requested by the CEO.
  • Requisitions supplies and equipment and participates in fiscal planning.
  • Maintains strict ethical professional behavior and maintainsconfidentiality. 
  • Exercises good judgment and tact at Birmingham Green whendealing with staff applicants and others. 
  • Represents the facility and its policies to applicants andemployees positively.
  • Maintains professional growth through attendance inin-services, seminars, and certifications.

 Please note that while we strongly believe in equalopportunities, this position necessitates specific physicalrequirements, including lifting up to 20 pounds unassisted,sitting, standing, walking, climbing stairs, reaching, turning,bending, stooping, crouching, and kneeling, balancing andmaintaining body equilibrium to prevent falling, reaching over thehead, pushing/pulling, grasping with both hands and finemanipulation.   Supervisory Responsibilities:

  • Marketing and Communication Contractors
  • Philanthropy Services & Grant Management (TBD)

 

What’s in It for You — EmployeeBenefits

- Medical, dental, & vision insurance to keep youhealthy

Required skills

  • Internet Marketing
  • Fund Raising
  • Grant Writing Experience
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