Job Description
Job DescriptionDescription:
Company Description
Seacoast Service Partners is a leading provider of HVAC and plumbing services throughout Florida, committed to delivering exceptional residential and commercial solutions. We pride ourselves on reliable service, skilled technicians, and building long-term relationships with our customers and communities.
Role Description
The Marketing Manager will lead all marketing initiatives to drive brand awareness, generate qualified leads, and support business growth across our HVAC and plumbing service lines. This role requires a strategic thinker who can execute both digital and traditional marketing campaigns while understanding the unique needs of the home services industry.
Responsibilities
Strategic Marketing Planning
· Develop and execute comprehensive marketing strategies aligned with business objectives
· Create annual marketing plans and budgets for HVAC and plumbing service divisions
· Analyze market trends, competitor activities, and customer insights to inform strategy
· Establish key performance indicators (KPIs) and regularly report on marketing ROI
Lead Generation & Customer Acquisition
· Design and implement multi-channel lead generation campaigns
· Manage digital marketing efforts including SEO, SEM, social media, and email marketing
· Oversee local advertising initiatives including radio, print, and community sponsorships
· Develop and optimize landing pages and conversion funnels
· Collaborate with sales team to ensure smooth lead handoff and follow-up processes
Brand Management & Communications
· Maintain brand consistency across all marketing materials and touchpoints
· Create compelling content for websites, social media, newsletters, and promotional materials
· Manage company website content and user experience optimization
· Develop seasonal campaigns and promotional offers
· Oversee public relations efforts and community engagement initiatives
Digital Marketing & Technology
· Manage Google Ads, Facebook Ads, and other paid digital advertising platforms
· Implement and optimize marketing automation systems
· Analyze website analytics and campaign performance data
· Coordinate with technology vendors and service providers
· Stay current with digital marketing trends and emerging technologies
Team Leadership & Collaboration
· Manage marketing team members and external vendors/agencies
· Collaborate with operations team to understand service capabilities and capacity
· Work closely with customer service to gather feedback and improve messaging
· Coordinate with finance team on budgeting and expense tracking
Required Qualifications
Education & Experience
· Bachelor's degree in Marketing, Business Administration, Communications, or related field or equivalent experience.
· 4+ years of marketing experience, preferably in home services, construction, or related industries
· Proven track record of successful lead generation and campaign management
Technical Skills
· Proficiency in Google Analytics, Google Ads, and Facebook Business Manager
· Experience with CRM systems and marketing automation platforms
· Strong knowledge of SEO/SEM best practices
· Familiarity with graphic design software (Adobe Creative Suite or Canva)
· Advanced Microsoft Office skills, particularly Excel and PowerPoint
Requirements:
Core Competencies· Strong analytical skills with ability to interpret data and make data-driven decisions
· Excellent written and verbal communication skills
· Creative problem-solving abilities
· Project management and organizational skills
· Understanding of local market dynamics and seasonal business cycles
· Ability to work independently and manage multiple priorities
Preferred Qualifications· Google Ads and Analytics certifications
· Experience with home services industry marketing
· Knowledge of HVAC and plumbing terminology and customer pain points
· Experience with review management platforms (Google My Business, Yelp, etc.
· Familiarity with field service management software