Job Description
Job DescriptionWe are looking for an experienced Media Buyer to join our dynamic team in West Palm Beach, Florida. In this role, you will craft and execute strategic media plans across various channels, ensuring impactful campaigns that align with client goals. The ideal candidate thrives in a collaborative environment and is driven by data-driven decision-making to optimize performance.
Responsibilities:
• Develop and implement strategic media plans tailored to client objectives and audience insights.
• Oversee media buying across multiple platforms, including negotiating rates, securing placements, and tracking campaign performance.
• Collaborate with creative, branding, and digital teams to ensure campaigns are cohesive and effective.
• Build and maintain strong relationships with media vendors, publishers, and advertising networks.
• Monitor and manage campaign budgets, ensuring accurate invoice reconciliation and adherence to contractual terms.
• Analyze campaign metrics to identify areas for improvement and recommend actionable optimizations.
• Stay updated on emerging media trends and platforms to drive innovation in campaign strategies.
• Contribute to team culture and participate in process improvements to enhance workflow efficiency.
• Ensure all media campaigns align with brand standards and deliver measurable business results.• Minimum of 5 years of experience in media planning and buying, preferably within an agency environment.
• Demonstrated expertise in managing multi-channel campaigns, including both traditional and digital media.
• Strong knowledge of media research tools such as Simmons, Scarborough, and MediaRadar, as well as digital platforms like Google Ads and Meta Ads Manager.
• Exceptional organizational, analytical, and communication skills.
• Proven ability to interpret data and translate insights into actionable media strategies.
• A collaborative mindset with a passion for innovation and continuous learning.
• Experience working with demand-side platforms (DSPs) and programmatic advertising.
• Familiarity with budget management and invoice reconciliation processes.