Job Description
Job Description
Marketing Manager – The Ledger Law Firm (Dallas, TX)
Full-Time | On-Site | Competitive Salary + Performance Bonuses
About Us
The Ledger Law Firm is a nationally recognized personal injury law firm known for innovation, empathy, and relentless advocacy for justice. As we expand our presence in Texas, we’re seeking a skilled Marketing Manager to lead our Dallas-based marketing operations and help drive our next phase of growth.
If you are equal parts creative strategist and data-driven executor—and you thrive in a fast-moving environment—this role is for you.
Role Overview
The Social Medial/Marketing Manager will oversee all marketing initiatives for the firm’s Dallas market, including digital campaigns, SEO, paid search, content strategy, local branding, lead generation, and community outreach. This role requires strong leadership, hands-on execution abilities, and the drive to scale a high-impact marketing engine that supports legal services.
You will collaborate directly with senior leadership and our national digital team to ensure the Dallas office remains one of the strongest personal injury brands in Texas.
Key Responsibilities
Digital Marketing & Lead Generation
- Manage and optimize campaigns across Google Ads, Meta Ads, YouTube, and other paid media channels.
- Oversee SEO strategy for local Dallas injury-related keywords (organic + Maps).
- Analyze conversion funnels to improve cost-per-lead, lead quality, and intake efficiency.
- Drive A/B testing for landing pages, ads, CTAs, and creative assets.
Branding & Content
- Localize Ledger Law’s brand voice for the Dallas market while maintaining national brand consistency.
- Coordinate video shoots, social content, community stories, testimonials, and attorney-focused marketing.
- Write and edit compelling copy for ads, website content, landing pages, and email campaigns.
Analytics & Reporting
- Build performance dashboards and deliver weekly/monthly reports to leadership.
- Track KPIs including CPL, CAC, ROAS, LTV, and call-to-case conversion rates.
- Forecast budgets and optimize spend across channels.
Team & Vendor Management
- Manage freelancers, designers, video editors, or agencies as needed.
- Work closely with intake, attorneys, and leadership to ensure marketing alignment with firm goals.
Requirements
- 2+ years of experience in social media marketing (law firm or professional services preferred, but not required).
- Proven success in digital lead generation, SEO, and paid ads.
- Strong copywriting skills and comfort working with content/video creatives.
- Proficiency with marketing tools: Google Ads, Analytics, Search Console, Meta Ads Manager, WordPress, CRM systems, and call-tracking platforms.
- Highly analytical and comfortable making decisions based on data.
- Excellent communication, organization, and project-management skills.
Preferred (Not Required)
- Experience in personal injury, legal services, or other high-intent lead-gen environments.
- Familiarity with AI-based marketing tools (automation, content generation, campaign optimization).
- Spanish-speaking ability is a plus.
Why Join The Ledger Law Firm?
- Competitive salary + bonuses tied to performance.
- Full benefits package (health, dental, vision, PTO).
- Work with a national brand committed to justice and innovation.
- Growth pathway into senior management for high performers.
- A culture built on teamwork, creativity, and helping injured victims rebuild their lives.
Company DescriptionPreeminent Personal Injury & Wrongful Death Law Firm with offices in California, Texas & Washington
Company Description
Preeminent Personal Injury & Wrongful Death Law Firm with offices in California, Texas & Washington