Marketing Growth Manager - Elite Business Insurance -Tampa, FL
Job Description
Job Description
Marketing Growth Manager – Elite Business Insurance (Tampa, FL)
Compensation:
$60,000–$75,000 base salary (depending on experience)
+ 2% commission on new business premium generated from marketing leads
+ Quarterly performance bonus incentives based on lead and production goals
Schedule: Full-Time (40 hours per week) | On-site preferred (Tampa, FL)
About Us
Elite Business Insurance is one of Florida’s fastest-growing commercial insurance agencies — with over 1,500 clients. We specialize in helping small and mid-sized businesses across the state protect what they’ve built.
We’re not your typical insurance agency — we’re driven, disciplined, and aggressive about growth. There’s currently no dominant commercial insurance brand in Florida, and we plan to change that.
We’re looking for a hands-on Marketing Growth Manager who’s ready to take the bull by the horns and build a scalable marketing engine from the ground up — someone who can blend creativity, analytics, and accountability to help Elite become the #1 name in Florida commercial insurance.
The Role
You’ll be the first full-time marketing hire at Elite Business Insurance — leading all marketing activity, from paid advertising and SEO to brand presence and content creation.
This is a performance-driven role — if your marketing efforts bring in new policies and revenue, you’ll be rewarded for it.
Key Responsibilities
Weekly (Ongoing)
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Build, manage, and optimize Google Ads, Meta Ads, and LinkedIn campaigns to generate inbound commercial insurance leads.
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Develop and maintain conversion-focused landing pages and funnels.
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Manage and grow Elite’s Google Business Profile, improve local rankings, and increase review volume.
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Write and publish SEO-driven blog content and build local backlinks.
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Create and manage short-form social content (Reels, TikToks, YouTube Shorts) showcasing Elite’s expertise and brand.
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Send email campaigns and retargeting sequences to re-engage inactive prospects and cross-sell existing clients.
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Track and report weekly KPIs: ad spend, leads, cost per lead, conversion rate, organic growth metrics, and ROI.
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Coordinate with agency leadership to align campaigns with sales goals and service priorities.
Monthly / Quarterly
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Deliver clear, data-backed growth reports with performance insights and next steps.
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Optimize strategy based on lead quality, closing ratios, and market trends.
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Build scalable marketing systems that can be expanded as the agency grows.
Success Metrics
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Generate consistent 10–20 qualified inbound commercial leads per week.
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Maintain cost per lead under $150 across channels.
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Help achieve $1M+ in new annualized premium in the first 12 months through marketing-generated business.
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Improve local SEO visibility and rank on page one for key terms like “Commercial Insurance Tampa” and “Business Insurance Florida.”
Tools You’ll Work With
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Google Ads, Google Analytics 4, Tag Manager
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Meta Business Suite, LinkedIn Ads
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Canva / CapCut (for video content)
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HubSpot or equivalent CRM for tracking and ROI reporting
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CallRail / WhatConverts for call tracking and lead attribution
Compensation Breakdown
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Base Salary: $60,000–$75,000/year
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Performance Bonus: 2% of all new business premium generated from marketing leads
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Quarterly Bonus Incentives: Based on achieving production, lead, and ROI targets
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Total Compensation Potential: $100K+ annually with results
Who You Are
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3+ years of hands-on digital marketing experience (preferably service-based lead gen)
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Proven success generating and tracking qualified leads through Google Ads, SEO, and social campaigns
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Self-starter who can take initiative, test ideas, and drive measurable results
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Analytical and creative — you love testing, optimizing, and improving systems
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Confident communicator with leadership potential
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Hungry to help build something big from the ground up
Why Elite Business Insurance
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Established, profitable, high-performing agency
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Huge untapped market with zero dominant commercial insurance brand in Florida
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Direct line to ownership — your ideas and execution directly impact growth
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Stable base + real performance upside
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Growth-oriented, disciplined, and entrepreneurial culture
Ready to build the #1 commercial insurance brand in Florida?
Send your résumé, a short description of one campaign you built and managed, and examples of any marketing work or analytics dashboards you’ve handled.