Job Description
Job Description
Job Summary
Classic Pools of Naples is seeking a highly skilled, senior-level Marketing Director/Growth Manager with advanced expertise in digital marketing, funnel development, analytics, brand strategy, and performance optimization.
Key Responsibilities
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Develop annual and quarterly marketing plans with detailed KPIs.
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Build viral marketing campaigns and strong digital storytelling.
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Create and manage full-funnel lead systems (TOF/MOF/BOF → MQL → SQL).
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Manage all media channels: paid, organic, earned, social, and shared.
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Oversee brand positioning, brand intelligence, and creative direction.
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Optimize budget allocation based on CAC, ROAS, and performance metrics.
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Build unified KPI dashboards across CRM, analytics, and automation tools.
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Lead PR and regional/local marketing communications.
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Develop and manage the company's MarTech stack.
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Oversee SEO, social media marketing, CRO, and AI-based optimization.
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Manage in-house design, creative, and content marketing.
Required Experience
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5+ years in senior marketing roles (construction, home improvement, luxury services preferred).
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Expert-level knowledge of:
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Google Analytics 4 — Certification required
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Meta Ads / Meta Business Suite — Certification required
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SEO, SMM, CRO
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Funnel architecture & lead generation
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KPI ecosystems and performance analytics
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Demonstrated experience scaling revenue through structured growth engines.
Compensation & Benefits
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Competitive salary + bonuses
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Hybrid schedule
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Growth opportunity into VP of Marketing
Company DescriptionElite pool installation company with over 25 years in business.
Company Description
Elite pool installation company with over 25 years in business.