Job Description
Job Description
Summary:
As a Media Planner, you'll be at the forefront of digital and integrated campaigns, using your omnichannel mindset and deep digital experience to develop innovative strategies that drive results. This position will have the responsibility to manage day-to-day planning and analysis while maintaining strong relationships with media partners and internal teams. This senior role knows the people, processes, and technology needed for the planning, buying, analyzing, testing, and optimizing of all paid media.
Core Responsibilities:
- Contribute to the development and leads evaluation, execution, and management of media plans that consist of, but are not limited to, all paid digital and offline media channels to meet clients’ campaign requirements, budgets, and marketing objectives.
- Work closely with the Media Supervisor and Media Director to develop strategic channel/media approaches. Aids in the development of target consumer profiles and market trends.
- Gather and analyze market and media data. Conduct competitive analysis. Manage the RFP process. Evaluate vendor proposals and be able to negotiate with vendors.
- Organize and manage workflow to ensure accurate and on-time campaign authorizations, insertion orders, budget management, and the invoice process. Work with internal digital media team to integrate digital objectives and strategies into overall plans.
- Create and maintain the tactical components of client media campaigns, such as buy details, creative spec sheets, flowcharts, spreadsheets, budget summaries, and budget reconciliation creation and upkeep.
- Work closely with the Advertising Operations team to ensure all media is accurately trafficked, placements are activated in a timely manner, and delivery matches the plan. Verify traffic report is complete and accurate in addition to managing the creative trafficking process.
- Analyze media results, partner with Analytics and Media Supervisor/Media Director to assist with actionable insights and identify next steps to ensure continuous improvement of performance, maximization of budget, and alignment to meet strategic imperatives and business goals of clients.
- Accurately track and process invoices, change orders, updates to traffic sheets, and changes to the plan to reflect client direction and campaign learnings.
- Help ensure accuracy of media placements according to the plan, budget pacing, and tracking. Apply past experience to help quickly troubleshoot performance issues. Use learnings to help create case studies.
- Directly engage in planning and communicating with buying/activation teams via all mediums, including digital, social, search, streaming audio/video, influencer activations, television, radio, and OOH activations.
- Train Associate Media Planners and Media Planners within client teams. Oversee the support-level work they perform and help guide their overall growth and development.
- Utilize media research tools and analyze data to inform target audience, geography, and media channel selection; monitor competitive activity.
- Pay deep attention to detail while having a keen eye for ensuring quality control and accuracy.
Mastery:
Able to communicate and present work with confidence and clarity as a multi-tasking, prioritizing master and a key resource for all team members.
Academic/Educational Requirements:
- Bachelor’s degree
Requirements:
- Bachelor’s Degree in advertising, marketing, or related field
- Minimum 3+ years of cross-channel media planning experience
- Media math knowledge required
- High comfort level with the media planning process and media resources/tools (such as DCM, Innovid, Comscore, Prisma/Mediaocean, eTelmar (MRI), Media Tools, Mediaocean OX, Commspoint, MOAT, IAS)
How You’ll Excel in Your Role:
- The ideal candidate will have a passion for advertising, display confidence and persuasiveness when speaking, and demonstrate an overall enthusiasm for their work
- Desire to excel in a fast-paced, dynamic, and collaborative agency environment, and the ability to work well independently as well as within a team while exhibiting a positive attitude and being a team player
- Ability to productively manage time, efficiently handle multiple tasks, and communicate with the Media Supervisor on the status of projects
- Excellent critical thinking skills and resourcefulness; attention to detail is essential
- Curiosity/desire to learn the digital media landscape as it is always changing; challenging yourself to continue to be knowledgeable in the space (Programmatic, Augmented Reality, etc.)
- Adaptability; able to work with different workstyles and contribute to the core values and culture Quigley-Simpson upholds
Have fun! Don’t be afraid to take risks—Quigley-Simpson’s goal is for you to grow in what brings you joy in your responsibilities and to foster that momentum.
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