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Digital Marketing Specialist - PPC

companyOrion Placement
locationLos Angeles, CA, USA
PublishedPublished: 6/14/2022
Full Time

Job Description

Our client is a well-established personal injury law firm committed to delivering exceptional legal services to clients across California. Specializing in advocating for individuals injured due to negligence, we ensure they receive rightful compensation. Join our expanding team as we seek a talented PPC Specialist to enhance our marketing efforts.

Position Overview:

  • Take charge as our PPC Specialist, driving the development, execution, and optimization of Pay-Per-Click (PPC) advertising campaigns. Your role is pivotal in generating quality leads and bolstering our online presence. Collaborate closely with our marketing squad to strategize, implement, and evaluate PPC endeavors across diverse platforms.

Key Responsibilities:

  • Craft and manage PPC campaigns on Google Ads, Bing Ads, and social media platforms.
  • Conduct meticulous keyword research, refine ad copies, and optimize landing pages to amplify campaign efficacy and ROI.
  • Analyze campaign performance metrics like CTR, conversion rate, and CPA, leveraging insights to refine strategies.
  • Execute A/B testing to fine-tune ad creatives, targeting parameters, and bidding strategies.
  • Keep abreast of industry trends, best practices, and algorithm updates to maintain competitive PPC strategies.
  • Foster synergy with internal teams to align PPC initiatives with overarching marketing goals.

Qualifications:

  • Bachelor's degree in Marketing, Advertising, or a related field.
  • Demonstrated proficiency in managing PPC campaigns, preferably in legal or professional services.
  • Profound understanding of PPC platforms, especially Google Ads and Bing Ads, along with adeptness in Google Analytics.
  • Strong analytical prowess to interpret data for campaign optimization.
  • Stellar communication and collaboration skills, essential for team success.
  • Detail-oriented mindset coupled with a fervor for staying updated on PPC innovations.
  • Fluency in Spanish is highly desirable.

Benefits:

  • Competitive salary based on experience.
  • Performance based bonuses
  • Comprehensive health benefits.
  • Opportunities for professional development and ongoing training.
  • Supportive and collaborative work culture with ample room for growth.

Job Type: Full-time

Pay: $120,000.00 - $200,000.00 per year

Benefits:

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Schedule:

  • Monday to Friday

Education:

  • Bachelor's (Required)

Experience:

  • Google Ads: 1 year (Required)
  • Google Analytics: 1 year (Required)

Work Location: In person

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