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Channel Development Director

companyThe Rockridge Group
locationNew York, NY, USA
PublishedPublished: 6/14/2022
Full Time

Job Description

Job Title: Channel Development Director
Location: 405 Lexington Avenue, New York, NY 10174 (Candidates should expect to work in the office at minimum 3 days a week. Due to company policy & business needs, that is subject to change to 5 days a week. )
Job Summary:Company X is looking for a driven Channel Development Director that is a high-energy relationship builder across internal and external networks. The Channel Development Director is motivated by developing new revenue streams and assisting in their activation. They must be as comfortable speaking at the product level with “hands on keyboard” partners as they are holding strategic level discussions with senior executives.

Key Responsibilities:
• Act as the internal and external subject matter expert on Company X’s programmatic capabilities, supporting local and national efforts across the country
• Lead day-to-day communication between the above parties, providing consistent education and training on Company X’s approach to programmatic OOH
• Call on programmatic teams at agency holding companies and clients to educate and drive revenue
• Understand the technical capabilities of Company X’s SSP and DSP partners and our evolving integrations
• Initiate and develop excellent rapport with demand-side partners to identify and act on revenue generating opportunities
• Ensure Company X inventory is top of mind with SSP and DSP by sharing our latest marketing materials and including them in client events
• Develop and present custom sales presentations and product demos
• Work with Marketing to ensure Company X is communicating with appropriate target audiences for programmatic growth
• Liaise between Ad Ops, Brand Partnerships and Sales departments to facilitate programmatic campaigns
• Understand optimization strategies to assist clients in moving from RTB to PMP and direct deals where appropriate
• Enable full account coverage by including Company X’s entire portfolio of solutions when consulting on strategy
• Assist in the resolution of issues related to SSP-specific campaignsKnowledge and Experience:
• Programmatic sales, account management or agency experience required (DSP, SSP, agency, publisher), programmatic OOH experience a plus
• Ability to engage at all levels up to and including C-Level positions
• Prescient in linking overall vision with business objectives while implementing campaign-specific objectives
• Demonstrated relationship building skills and the ability to navigate internal and external organizations
• Proficiency in all aspects of the sales cycle and technicalities of the programmatic workflow
• Advanced understanding of the omnichannel media landscape, tech stacks and key trends
• University degree or equivalent practical experience
• 5+ years’ experience in the ad tech environment
• National market knowledge preferred

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