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Senior Public Relations Manager

locationAtlanta, GA, USA
PublishedPublished: 6/14/2022
Full Time

Job Description


About Alloy

Alloy is an integrated marketing agency. We specialize in helping brands across the full funnel, from designing and developing digital solutions and brands that inspire, to creating complete communication offerings and performance marketing campaigns. Our cross-channel solutions help innovative brands engage with their buyers, shape public opinion, build lasting influence, create new categories, and accelerate growth and market share.

Behind it all is a group of nerds, rebels and creatives. We’ve been called a Best Place to Work (10 times and counting, to be exact). And we’re growing this Uncommon Crew. 

 About the Role

The Senior Public Relations Manager is a key member of Alloy’s PR team, as well as a critical part of specific client account teams. In this role, he/she/they is responsible for supporting clients’ brand awareness and market validation programs by developing stories that resonate with key stakeholders and building strong relationships with key media outlets, bloggers, analysts, and industry influencers.  


The Senior PR Manager possesses knowledge of the client’s audiences, key messages and solutions, and as such, guides engagement strategies and prioritization of proactive program initiatives and identification of appropriate PR channels and contacts. 

The Senior PR Manager will work closely with PR Associates and PR Managers on account-specific strategy, tasks and deliverables; providing strategic guidance, critical thinking and thoughtful review. Likewise, the Senior PR Manager will work collaboratively with Account Director and/or the Senior PR Director roles to ensure client initiatives are strategic and representative of Alloy’s high-caliber work. 

In addition, the Senior PR Manager plays a pivotal role in the development of content that supports outbound engagements and communications such as PR strategy, pitches, press releases, award submissions, contributed articles, social posts, briefing documents, clip reports and QBR slides. 

 The Details of the Senior PR Manager

  • Gain a deep understanding of a client’s brand, business and industry.
  • Develop and manage client PR plans and ensure they are aligned to client’s overall objectives.
  • Serve as a trusted PR advisor to the client contact. 
  • Play a leading role in creating media storylines and angles that will position the client/client SMEs as a thought leader in the market.
  • Gain a deep understanding of Alloy PR solutions and evolving marketing trends. 
  • Be a client and/or industry subject matter expert! SMEs are an important part of driving client outcomes and client retention. 
  • Work closely with the PR Manager or PR Associate to lead media outreach initiatives and manage relationships between the business and local, national, and international media.
  • Develop content, storylines, and written materials (such as press releases, media advisories, pitches, bylined articles, internal comms materials, etc.) that are tied to the client’s PR strategy/plan.
  • Execute elements of a client’s PR strategy/plan; as well as guide execution that is done by PR Manager or PR Associate. This may include:
    • Media relations
    • Content development
    • Speaking abstracts/award submissions
    • Influencer relations

 Skillset Needed:

  • You’re authentic, bold, passionately curious, accountable, radically candid and agile.  
  • Understand how market trends, client environment, goals & objectives influence and inform a PR program.
  • Experience working with account-specific PR team members to build, execute and report on results of a PR strategy/plan with minimal oversight from senior management.
  • Excellent writing and content development skills.
  • Existing relationships with national and trade media/publications/reporters; experience pitching and securing media placements.
  • You are familiar with PR and project management software such as Meltwater, MuckRack, PRWeb (or similar wire distribution and media monitoring software) and Basecamp (or similar project management software).

 The Benefits
(just a few because if we listed them all this description would be too long!)

  • Competitive salary
  • Performance bonuses and promotions
  • A truly flexible hybrid work model to suit your schedule and lifestyle
  • Unlimited PTO (yes, really - average PTO agency-wide is 20-days) + 10 additional agency-wide holidays + end-of-year holiday week off. 
  • Summer Fridays
  • 401K match
  • 6-year workiversary paid sabbatical 
  • Medical and dental benefits (including HSA/FSA)
  • Paid parental leave 
  • Professional development stipends
  • Annual retreats in faraway lands 
  • Cell phone reimbursement
  • Peloton membership 
  • Mentorship program
  • Quarterly culture events – we get a little competitive, you’ve been warned.

 Our Commitment 

Inclusivity and respect are two virtues that this company was built on from day one. Alloy does not discriminate based on race, religion, national origin, age, sex, gender, disability, sexual orientation, or any other protected category. We want the best people, and it doesn’t matter what you look like or who your friends are. We also believe that the workplace should be comfortable and safe.  If you need reasonable accommodation at any point in the application or interview process, please let us know.


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