Digital Marketing Strategist

All County Property Management Franchise Corp

Tallahassee, FL, USA

Published: 6/14/2022

Full Time

Job Description

Digital Marketing Strategist (Franchise Support)

We’re hiring a Digital Marketing Strategist to plan, execute, and optimize multi-location PPC and paid media programs for our franchise network. You’ll blend hands-on campaign management with data analysis and AI-assisted workflows to lower cost per lead and improve lead quality.

Key Responsibilities

Build, launch, and optimize Google Ads campaigns (Search, Performance Max,Local) across multiple franchise locations
Own keyword strategy, audience signals, ad copy, assets, and extensions;
maintain shared asset libraries
Implement and validate conversion tracking in GA4 and Google Tag Manager,
safeguard attribution quality
Analyze performance and deliver clear recommendations using Looker Studio (or
equivalent dashboards)
Partner with SEO/content and operations to align paid programs with full-funnel
lead generation
Run structured experiments (bids, creatives, landing pages) to lift conversion rate
and ROAS
Leverage automation and AI (e.g., scripts, rules, PMax asset optimization, LLM-
assisted ideation) to scale efficiently
Educate and consult with franchise owners on results, insights, and next steps

Qualifications

1+ years of hands-on PPC experience (multi-location or franchise/local services
preferred)
Proficiency with Google Ads, GA4, Google Tag Manager, and Looker Studio
Working knowledge of Performance Max, audience strategies, and data-driven
creative
Track record improving CPL/ROAS through testing and automation
Strong communicator able to explain data and recommendations to non-
marketers

Nice to Have

Experience with call tracking (e.g., CallRail), CRM/lead routing, and offline conversion imports
CRO experience (A/B testing, form optimization, page speed, and UX basics)
Comfort with spreadsheets or basic SQL; familiarity with Ads scripts or APIs

What We Offer

Impact at national scale while partnering closely with local franchise owners
An innovative, supportive team that values experimentation and clear results
Competitive compensation, benefits, and professional growth

Company DescriptionAll County® Property Management is a national residential property management franchise. Our corporate marketing team supports local franchise owners with demand generation that drives owner leads and resident inquiries.

Company Description

All County® Property Management is a national residential property management franchise. Our corporate marketing team supports local franchise owners with demand generation that drives owner leads and resident inquiries.