Good Giant is the largest gaming-focused advertising agency in the United States and operates in Reno, Nevada; Mobile, Alabama; Chicago, Illinois; and Tulsa, Oklahoma. We provide comprehensive marketing services to various brands with a specialization on tribal and commercial casino resorts from coast to coast.
DESCRIPTION
The Account Executive role is responsible for the day-to-day management of client tasks. This role is a client contact, handling all requests related to the brand(s) which the person manages. Knowledge and experience in the casino gaming industry is required. This position is located in Las Vegas, NV, is fully remote and reports to an Account Supervisor.
RESPONSIBILITIES
- Gather information on clients, products and competitive set necessary for agency education and start-up meetings.
- Initiate new campaign and project requests, including creative brief development as needed.
- Initiate new media requests, including media brief development to provide direction to the media team.
- Assist team members in reviewing creative product and media plans to ensure it remains on strategy.
- Identify and understand trends within client markets and industries.
- Proactively contribute ideas and input on client projects including providing client research and industry-specific information.
- Quickly and accurately convey client changes and feedback across various departments as necessary.
- Oversee daily client management.
- Maintain a positive relationship between the agency and client.
- Provide thought leadership in the areas of direct marketing, digital marketing, social marketing, customer relationship marketing, data driven marketing, integrated communications, testing and analysis.
- Solves client issues, independently when possible. Consults with Account Supervisor as needed.
- Assist with monthly billing process for each property as assigned.
- Provide clients with budgets and estimate updates.
- Keep supervisor informed of key initiatives and/or account concerns.
- Travel to the clients location(s) and the Good Giant office in Reno, NV and Mobile, AL as required.
- Remote position.
QUALIFICATIONS
THE BASICS:
- Excellent communication/presentation skills and ability to build relationships.
- Organizational and time-management skills.
- Must have a minimum of 5 years of experience within an advertising agency or comparable industry.
- Must have strong interpersonal skills.
- Experience managing integrated marketing campaigns, including direct mail, paid media, and on-site marketing of promotions and brand messages.
- Experience managing media campaigns, specifically digital media, in partnership with agency media department.
- Bachelors degree in advertising or marketing is preferred though equivalent experience is acceptable.
- Outstanding client service and relationship building skills.
- Strong willingness to learn and roll up sleeves in a fast pace environment.
- Knowledge and experience in the casino gaming industry is required.
TECHNICAL SKILLS:
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
- Prior experience working in a project management software solution preferred.
- Prior experience managing a media account.