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Assistant Vice President for Online Enrollment

companyBluefield University
locationBluefield, VA 24605, USA
PublishedPublished: 6/14/2022
Full Time

PRIMARY PURPOSE/SCOPE

Bluefield University seeks a dynamic and experienced Assistant Vice President for Online Enrollment to lead the university's online programs' strategic growth and operational excellence. This role is critical in driving online student recruitment, enrollment, and retention, ensuring a seamless and supportive experience from prospect to graduate. The ideal candidate will have a proven track record in higher education enrollment management, particularly in the online education space, and will be passionate about expanding access to quality education.

ESSENTIAL DUTIES, RESPONSIBILITIES, AND FUNCTIONS

Strategic Leadership:

Develop and execute comprehensive enrollment strategies to meet online program enrollment goals.

Collaborate with university leadership to align online enrollment initiatives with Bluefield University's mission and strategic plan.

Analyze market trends and competitor activities to identify opportunities for program expansion and differentiation.

Oversee the online enrollment process, including lead generation, application management, and conversion strategies.

Implement data-driven recruitment and marketing strategies to attract a diverse and qualified student body.

Monitor enrollment metrics and adjust strategies as needed to meet or exceed targets.

Lead and mentor a team of enrollment professionals, providing guidance and support to ensure high performance.

Foster a collaborative and results-oriented team culture focused on student success.

Ensure ongoing professional development opportunities for team members.

Collaboration and Partnerships:

Work closely with academic deans, faculty, and other departments to ensure alignment of enrollment strategies with academic offerings.

Partner with marketing and communications teams to develop and execute effective campaigns targeting prospective students.

Establish and maintain relationships with external partners, including businesses, community organizations, and educational institutions, to support recruitment efforts.

Student Experience:

Ensure a high-quality, student-centered experience throughout the enrollment process.

Collaborate with student services and academic support teams to improve student retention and success in online programs.

Implement strategies to enhance student engagement and satisfaction.

KNOWLEDGE, SKILLS, ABILITIES, AND EDUCATION/EXPERIENCE

Master’s degree in higher education, business administration, or a related field.

Minimum of 7-10 years of experience in higher education enrollment management, focusing on online programs.

Demonstrated success in developing and implementing strategic enrollment plans.

Strong leadership and team management skills, with experience leading diverse teams.

Proficiency in data analysis and use of enrollment management software and CRM systems.

Excellent communication, interpersonal, and organizational skills.

Ability to work collaboratively with internal and external stakeholders.

Commitment to Bluefield University’s mission and values.

OTHER QUALIFICATIONS:

Profess Christian faith.

Commitment to the Christian mission of the University.

Professional appearance and presentation in the working environment.

APPLICATION INSTRUCTIONS:

To apply for this position, please visit to complete the electronic employment application and upload the following:

Letter of interest

Resume or Curriculum Vitae

Names and full contact information for at least three professional references

Statement of Christian Faith

To be considered for this position, all application requirements listed above must be completed.

Bluefield University is a Christ-centered, multicultural learning community that values and seeks faculty and staff who represent diverse backgrounds and perspectives.

Job Type: Full-time

Experience:

Enrollment: 3 years (Preferred)

License/Certification:

Driver's License (Required)

Work Location: In person

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