Our global Learning and Ed-Tech client is looking for a remote, contract to perm, Paid Media Marketing Analyst to join their team ASAP:
Paid Media Marketing Analyst –
We are searching for an exceptional and highly-skilled Paid Media (PPC) Marketing Analyst who is experienced in search & social paid advertising, savvy working with data, and creative in producing clickable/engaging marketing content.
You will actively execute comprehensive PreK-12 search and social PPC campaigns. This opportunity requires a deep knowledge of paid search and paid social media advertising tactics as well as the ability to coordinate, research, and produce impactful marketing content for deployment across multiple platforms (Google Ads, Facebook, Instagram, YouTube, X, and LinkedIn).
This role will report to the Manager of Social Media + Search PPC Marketing and will be an influential part of the Social Media + Search PPC Marketing team.
Here is what you will get to do:
Search Ads + Social Ads Campaign Development & Execution
Help lead in the development of search and social media campaigns/projects across functional teams that deliver stated business goals.
Actively engage with online communities via social networks.
Responsible for developing strategies to optimize the effectiveness and efficiencies of campaigns.
Regularly report insights gained from social media monitoring tools.
Use analytics to guide social media and digital marketing strategy.
Budget management: monitor, track, re-forecast, and report on PPC spend.
Collaborate with our PR & Corporate Communications team to help maximize reach, engagement, and impressions.
Requirements:
Bachelor’s Degree or equivalent work experience required.
3+ years of professional experience with Facebook, Instagram, X, YouTube, LinkedIn, TikTok, and Google Ads.
Knowledge of social media management, advertising, and productivity/analytics tools.
Experience with social media design tools.
Deep experience with data reporting & connector tools.
Understanding how social media plays a role within a larger marketing team.
Ability to build strong relationships with both internal and external stakeholders.
Strong interest in storytelling, business strategy, and education sector issues.
Preferred:
Certified in Google Ads and Meta Ads Suite.
Experience as an educator or an education-focused background.
Professional writing and/or copy-editing.
The target hiring compensation range for this role is $35 – $40 an hour. Compensation is based on several factors including education, relevant work experience, relevant certifications, and location.
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