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Director of Performance

companySkylight
locationLos Angeles, CA, USA
PublishedPublished: 6/14/2022
Full Time

Job Description

Skylight is a technology startup based out of Los Angeles and San Francisco. Our mission is to connect loved ones by creating the world’s simplest products and services that improve family life. We make consumer products, like Skylight Frame and Skylight Calendar, that are loved by millions of people across the globe. Our founders are former venture capitalists and serial entrepreneurs, who have scaled this business to $100M+ in annual revenue while being completely bootstrapped. We think often about the thousands of smiles we are able to put on our customers’ faces each day, and it fills our hearts with purpose. That’s why we have been working hard to expand our team and invent, so that we can continue to bring the magic of Skylight to millions of loved ones throughout the world.

We are seeking a highly skilled and experienced Director of Performance to lead performance marketing for the Frame and Calendar businesses. As leader of customer acquisition, you will be responsible for full-funnel marketing strategy and tactics that drive high LTV customers. This role requires a strong analytical background and experience leading a team (including agencies and partners) to scale efficient media strategies that result in measurable (i.e. incremental) growth and revenue. The ideal candidate will have deep experience in DTC growth and unlocking new channels with a test & learn approach. This is a great opportunity for someone to make their mark on a high-growth business by contributing to existing programs and building out new ones!

Responsibilities

  • Manage the performance marketing machine.
    • Orchestrate a robust test & learn strategy across established and new marketing channels (Meta, Google, TikTok, Influencer, Amazon, Nextdoor, Reddit, TV, Affiliate, Audio, etc).
    • Conduct rigorous analysis and reporting to optimize budget and prioritize testing.
    • Work closely with finance and operations teams to ensure we are meeting financial targets and inventory needs.
  • Lead the media team.
    • Manage a team of world-class marketers and agency partners.
    • Foster a culture of data-driven decision-making to drive campaign success.
    • Collaborate with retail, ecommerce, brand, and creative teams to build cohesive integrated campaigns.
    • Vet and onboard third party vendors/agencies/tools that fill gaps to supercharge growth
  • Unlock new growth opportunities.
    • Uncover and leverage customer insights and data to prioritize net-new initiatives.
    • Ruthlessly prioritize new ideas. Rigorously test and validate new opportunities.
    • Prove incremental growth through test & learn and data analysis.

Requirements

  • 8+ years of experience in performance marketing and customer acquisition at a high-growth DTC brand
  • Entrepreneurial spirit: Comfortable with leading and doing. A player-coach mindset.
  • Experience managing and optimizing multi-million dollar marketing budgets.
  • Proven track record of opening new channels and leading zero-to-one initiatives.
  • Customer-obsessed. Bring a keen understanding of customer needs to all marketing efforts.
  • Strong analytical and problem-solving skills, with the ability to analyze complex data sets and generate insights to drive growth and optimization.
  • Excellent communication skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners

Benefits

Our competitive compensation package includes:

  • $160-$200k + Equity Package
  • 401K matching
  • Wellness, learning, and home-office budgets
  • Health, Dental & Vision Medical Plans
  • Tremendous autonomy to set the direction of your work
  • Unlimited PTO
  • Company holidays on the first Friday of every month (Except November & December)

Equal opportunity employer

Skylight is committed to building a diverse and inclusive team. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, protected veteran status, or any other factor protected by applicable federal, state, or local laws. If you’re the best person for the job, we want you on board!

For Colorado-based candidates, the range being offered for this role is $160K-200K based on experience and for California-based candidates, the range being offered for this role is $160K-200K based on experience. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment for qualified applicants with criminal histories in a manner consistent with the requirements of this law.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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