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Junior Digital Marketing Specialist

companyJ&L Marketing
locationLouisville, KY, USA
PublishedPublished: 6/14/2022
Full Time

Job Description

At J&L Marketing we create tools, digital campaigns, and events that enable businesses to maximize sales. J&L Marketing was recently awarded Google’s Highest tier:  Google Premier Status.  This accomplishment is earned by only the country’s top 3% of Ad Agencies. 

J&L Marketing is seeking a Junior Digital Marketing Specialist to join our team who listens intently, concepts quickly, creates with a purpose, executes with thoroughness, and analyzes data like a scholar. 

Are you passionate about marketing and want to learn from an expert team of digital marketers focused on results?  Do you want to join a fast-growing digital marketing team? If you answered yes, then continue reading!

The Junior Digital Marketing Specialist we hire are organized, creative, forward-thinking, accurate, and detail-oriented. Our ideal Junior Digital Marketing Specialist must be able to innovate, analyze, and improve paid search advertising and targeted social media ad campaigns while providing first-class support to our clients.

Junior Digital Marketing Specialist Responsibilities:

  • Onboard, execute, and optimize digital marketing campaigns 
  • Understand digital marketing as a big-picture strategy with multiple moving parts, not an isolated function 
  • Facilitate cooperation from a wide variety of sources, including upper management, clients, and other teams 
  • Provide excellent customer service - both verbally and in writing 
  • Digital Performance Analysis: Utilize various analytics tools (such as Google Analytics, Adobe Analytics, etc.) to monitor and analyze website traffic, user engagement, conversion rates, and other key performance metrics.
  • Campaign Evaluation: Assess the effectiveness of digital marketing campaigns, including paid advertising, social media, and SEM efforts, to identify areas for improvement and optimization.
  • Audience Segmentation and Targeting: Develop and implement audience segmentation strategies based on demographic, behavioral, and psychographic data to enhance personalization and targeting efforts across digital channels.

Junior Digital Marketing Specialist Qualifications:

  • Bachelor’s degree in Marketing, Advertising, or a related field is required (equivalent proven professional experience may be considered in place of a degree)
  • Google Ads Certification for Paid Search, Display, Demand Gen, Video, and Shopping Ads.
  • Experience exceeding expectations and performing in a deadline-driven environment .
  • Proven analytical and critical thinking skills.

Benefits:

  • Competitive Salary
  • Health, Dental, Vision, and Disability Insurance
  • Company Paid Life Insurance
  • Vacation, PTO, Sick Time, and Seven Observed Holidays
  • Fun and Professional atmosphere
  • 401k with Company Match

Please Note:

With job scams on the rise, we want to ensure your safety and make sure you are not giving your information to a fraudulent company. We will never ask you interview questions through text or email, ask you for money or personal information, or offer you a position without first conducting an official interview. The only way to apply for this position is directly through this job posting. If we see a fit, someone from our team will contact you by email to discuss the next steps for the interview process.

To ensure that you are communicating about a legitimate job opportunity at J&L Marketing, you are encouraged to apply directly through our website. J&L Marketing, Inc. will not be held liable or responsible for any claims, losses, damages, or expenses resulting from job recruiting scams. If you believe you are a victim of fraud resulting from a job recruiting scam, please contact your local authorities and/or the FBI through the Internet Crime Complaint Center at: https://www.ic3.gov/.

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