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Wine Sales Specialist

companyFrank Beverage Group
locationMiddleton, WI, USA
PublishedPublished: 6/14/2022
Full Time

Job Description

Join the Frank Beverage Group Family of Companies! Frank Beverage Group is a family-owned and operated beer, wine and spirits distributor who stands for quality, excellence & a classic yet transformational brand that our customers can count on year after year. We hire exceptional people who will lead & make learning part of their own career journey. From distribution to marketing, from sales to service, inspiration can be found in many of our career positions.

Frank Beverage Group offers a great working environment & benefit programs to full time employees:

  • Great work and social environment
  • Paid Time-Off
  • Health Insurance
  • Dental Insurance
  • 401k Savings Plan
  • Company Paid Life, Short Term and Long Term Disability Insurance
  • Flexible Spending Benefits
  • And more!

Frank Beverage Group in Middleton, WI now hiring for a Wine Sales Specialist. The Sales Specialist works with sales representatives and sales management to achieve sales, service and product distribution objectives in retail accounts in an assigned territory.


  • Makes calls with sales representatives weekly and independently scheduled sales calls to designated/core accounts. Makes calls and participates in community and customer events and trainings outside of regular business hours
  • Secures and expands distribution in assigned account base
  • Introduces and sells new brands and packages
  • Conducts and tracks supplier surveys
  • Maintains expert knowledge of product portfolio and promotions
  • Participates actively in sales meetings and on-site trainings. Leads sales strategy sessions, product knowledge discussions
  • Interacts respectfully and maintains communication with team members intracompany departments (merchandisers and delivery drivers) and suppliers
  • Develops and maintains positive relationships with on- and/or off-premise accounts; proactively establishes contact and respectfully interacts with customers
  • Meets and exceeds assigned monthly sales priorities and distribution objectives by exhibiting discipline and resourcefulness
  • Manages day-to-day activities and priorities based on company selling system including planning based off of route sales objectives and executing to plan
  • Tracks weekly progress to plans/goals
  • Meets with manager regularly to review previous accomplishments and weekly plan/goals
  • Submits required pre-plans and reports within specified timeframes
  • Pre-sells special items when directed
  • Relates and educates customers on products, brands, styles and industry trends
  • Communicates and maintains pricing and programming information; identifies opportunities to increase margins and audits competition
  • Monitors competitive pricing and activities, identifies, validates, and confirms sources of factual information that would put company at a competitive disadvantage and escalates to manager
  • Plans and conducts supplier work-withs in defined customer accounts
  • Influences, features, displays and programming
  • Mentors sales team members
  • Consults with customer to create and design key programs
  • Works with supplier representatives to develop programs
  • Works with on-premise sales representatives to identify opportunities such as: wine lists, wine features and wine events
  • Sets up wine lists and programs for new and existing accounts
  • Creates and presents wine presentations to customers
  • Creates and presents educational wine presentations to sales representatives quarterly or as needed
  • Focuses on company's wine priorities and high-spot appropriate accounts
  • Gains customer loyalty and increases satisfaction by conducting wait staff trainings
  • Coordinates and conducts wine dinners and specialty events as requested by suppliers or account
  • Works designated territories with supplier representatives
  • Sends weekly recaps to managers with all projects being worked and status updates
  • Coordinates and assists sales representatives with wine sales calls

On Premise:

  • Conducts customer staff trainings, as needed
  • Suggests, utilizes, creates, places new and existing point of sale materials including menu cards and permanent signage. Monitors customer accounts to ensure compliance of supplier marketing standards and use of branding, logos and sponsorships

Off Premise:

  • Suggests, utilizes and places point of sale materials and builds displays that meets company and supplier guidelines. Monitors customer accounts to ensure compliance of supplier marketing standards and use of branding, logos and sponsorships

Knowledge, Skills and Abilities:

  • Ability to communicate effectively verbally and in writing
  • Goal-oriented, focused, and assertive
  • Ability to persuade and influence others
  • Deep understanding of pricing and promotions and able to calculate costs and pricing to consult with customers to grow profit by doing sales analysis and converting to higher profit
  • Strong informal and formal presentation skills
  • Intermediate computer skills are required including MS Office
  • Attention to detail
  • Demonstrated ability to persevere and be adaptable
  • Strong time and project management skills
  • Adaptability and ability to assist a variety of internal customer groups and varying personality types on a daily basis; ability to work with challenging customers internally & externally
  • Good organizational skills and the ability to prioritize a varied workload
  • Ability to follow oral and written instructions
  • Proven customer service skills and the ability to develop and grow strong customer relationships
  • Wants to work hard while having fun
  • Captivating storytelling skills
  • Able to apply product knowledge to build custom beverage menus to meet customer and supplier needs and support business profitability goals
  • Mentoring & teaching skills
  • Leadership & team building skills
  • Consulting Skills


  • High School diploma or equivalent (G.E.D.) required; Bachelor's degree in a related field preferred
  • Three years' experience in related field (distribution, hospitality, supplier or beverage industry) is required
  • May need to work evenings, weekends and holidays as necessary
  • A valid driver's license, reliable transportation and proof of insurance is required
  • Ability to acquire and maintain necessary liquor salespersons permit
  • Required to be at least 18 years of age
  • Knowledgeable about assigned market; 1+ years' experience working in assigned market preferred

Physical Requirements:

  • Must be able to lift, carry, push, and pull up to 40 pounds on a regular basis
  • Must be able to crouch, reach and grasp
  • Must be able to sit in a car for extended periods
  • Able to safely operate industry tools including pallet jack, power tools, box cutter and customer-specific equipment

Frank Beverage Group is proud to be an Equal Employment Opportunity/ Affirmative Action Employer.

Job Posted by ApplicantPro

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