Director of Marketing

Job Description

Job DescriptionSalary:

Zinda Law Group is seeking a dynamicDirector of Marketing to lead and execute all facets of marketing as we expand nationally. This role requires a strategic, hands-on leader with deep experience in digital marketing, preferably within a personal injury law firm.

Key Responsibilities:

• Digital Marketing: Lead SEO/SEM strategy and performance-driven campaigns to optimize customer acquisition and reduce CAC.

• Strategic Leadership: Serve as a key contributor to corporate strategy as the firm grows geographically and into new specialties.

• Analytics: Own the marketing tech stack, drive reporting and insights, and scale automation to support agile execution.

• Brand & Content: Oversee brand integrity and innovation across all channels to increase awareness and trust in the ZLG brand.

• Customer Experience: Enhance user journeys and conversion across digital platforms through rigorous testing and optimization.

• Competitive Intelligence: Lead competitive analysis to inform strategic decisions and support aggressive market positioning.

• Communications: Ensure consistent internal and external messaging to elevate brand image, thought leadership, and market visibility.

Ideal Experience Profile:

• 2+ years in a Senior leadership role (e.g., Director, VP, or CMO level)
  
• 1+ years specifically in legal marketing, preferably within a personal injury law firm

• Bachelors degree or MBA in Marketing, Business Administration, Communications, Advertising, or related field preferred

• Demonstrated ability to capture market share as an innovator/disruptor in a competitive space

• Expertise in SEO, SEM, and optimizing customer acquisition strategies

• Skilled in managing multi-million-dollar marketing budgets

• Experience building and scaling affiliate marketing channels

• Strong leadership track record in hiring, mentoring, and developing top marketing talent

• Data-driven mindset with a proven ability to reduce customer acquisition cost and improve conversion rates through ongoing testing and automation

• Established credibility and collaboration at the executive leadership level

• Hands-on involvement in corporate strategy and growth initiatives

Compensation and Benefits:

• $100,000 - $180,000+ OTE (depending on experience level);

• Signing bonus of up to $25,000 for thoseeligible

• Paid time off;

• IRA Plan with company contribution match;

• Medical insurance;

• Paid parental leave;

• Excellent work environment;

• Opportunities for ongoing training and mentoring;

• Opportunities to advance and grow within the firm.

Firm Philosophy:It is our belief that every member of our team is valuable and should have the opportunity for a financially and personally fulfilling career. At Zinda Law Group, we strive to end each day knowing we have done a great job for our clients and have made a positive contribution to the lives of others.

Our core principles are:

1. Excellence Always;

1. Only the Best;

1. Failure is Not an Option;

1. We All Take Out the Trash;

1. Run the Firm Like a Business.

Zinda Law Group is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected status as required by applicable law.