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15 Career Superstars to Follow on Twitter and LinkedIn

best-people-to-follow-on-twitter
Written by Sheryl Posnick

When you’re on the hunt for a new job, it can feel like a lonely process sometimes. You’re editing your resume, you’re researching new opportunities and job descriptions, and you’re working on your personal package and brand. All of those are necessary elements of the process, but that’s a lot of “you” going on, no? Where do you turn when you need advice and career resources such as resume templates, interview guides and workplace tips?

You know our door is always open at TheJobNetwork, but there’s also a whole internet of people who add their personal voices and expertise to the mix. Social media has opened up everyone’s networks like never before, making it easy to connect with others. Let’s look at some of the movers and shakers who can help bump your career development to the next level, whether you’re a seasoned veteran or just starting out.

Career Influencers on Twitter

Twitter’s not just for TV reactions and presidential candidates’ late-night rants, believe it or not. It’s also host to a thriving career hive, where the @ signs fly fast and furious in every industry. Here are some of the best people to follow if you want to stay in the know:

Kathryn Minshew, founder of The Muse. Whether it’s general career/job search advice or the cutting edge of what’s happening in the career world, Minshew is on it and sharing it for her followers.

Simon Sinek, motivational and leadership author and speaker. Sinek has made a career out of studying successful leaders and their communication, and making those insights accessible via his books (Start with Why: How Great Leaders Inspire Everyone to Take Action and Leaders Eat Last: Why Some Teams Pull Together and Some Don’t) and his social media.

Hannah Morgan, career and job search expert, and founder of CareerSherpa. Morgan offers a constant stream of advice for “solopreneurship,” as well as branding yourself and hunting for your next big opportunity.

Abby Kohut, a recruiter and career coach, and founder of Absolutely Abby. Kohut is not only great at what she does (she was named among the “Top 25 Women To Follow On Twitter For Your Job Search” by CEO World), but she’s also on a tour of the USA in an RV, offering career advice and inspiration from sea to shining sea. And if an RV tour doesn’t offer good Twitter entertainment, I don’t know what does.

Guy Kawasaki, motiviational speaker and former “chief evangelist” of Apple. Kawasaki is one of the best known career, business, and leadership speakers in the biz, and his Twitter is chock full of advice on branding, managing your career, and the occasional (very relevant and necessary) cute animal video.

Adam Toren, author, entrepreneur, and founder of Young Entrepreneur. Toren’s voice is essential because it speaks to would-be entrepreneurs of all ages, and offers advice for people looking to build their brand whenever they want to start. Even if you’re only young at heart, Toren has great insight about how to go about developing your entrepreneurial side.

Seth Godin, bestselling author and career/marketing/business guru. If you’ve heard of any career coach before, there’s a good chance it’s Seth Godin. Author of 14 books about marketing, leadership, personal branding, and personal growth, Godin has become a go-to for people all over the country looking to boost their careers and their outlook. Godin’s Twitter feed is tied to his blog, where he shares his everyday insights on the marketing and career worlds.

Women 2.0, media company specializing in innovation opportunities and business education for women. Despite the name and stated mission, Women 2.0 offers solid career information for any gender, as well as valuable insight into diversity and increasing opportunities for entrepreneurs who are just starting out.

Randi Zuckerberg, author and speaker. Sure, that other Zuckerberg is a household name these days, but his sister, Randi Zuckerberg is a social media force to be reckoned with as well. The author of Dot Complicated, Zuckerberg has a lot of great insight into how to manage social media in our professional and personal lives, as well as building brands and content.

Elon Musk, CEO and tech innovator. If there’s an “it” executive and influencer right now, it’s Elon Musk—hands down. With his involvement in cutting-edge companies like SpaceX, Solar City, and Tesla, he’s helping to redefine what it means to be a leader, innovating in business and science at the same time.

Career Influencers on LinkedIn

LinkedIn is a great place to concentrate your job search energies, because it’s a connecting hub for so many companies and industries. It’s also an excellent spot to find inspirational voices and guidance from people who know their stuff. When you branch out from your own personal network and move beyond the basic job search functions of LinkedIn, these influencers are must-follows as you build and shape your career.

Laszlo Block, Senior Adviser at Google and author of Work Rules!. Block publishes lots of great content on LinkedIn, offering insights from his work at Google (maybe you’ve heard of it—you know, that little underdog, mom-and-pop tech behemoth) and his experience leading teams.

Lisa Gates, career coach and founder of She Negotiates. Negotiation is such an important part of your career and your role as a self-advocate—and yet it’s an area where almost all of us can use some work. It’s a big career challenge—what can you ask for, what do you do, and how far can you go? Gates offers tips and insight that we can all use, whether we’re negotiating a new offer, looking for a pay/title bump, or leveraging your performance review.

Meg Giuseppi, career and personal branding coach. Giuseppi is a branding guru who works with people to build their resumes, leadership skills, and social media brands as part of their job searches. Her articles give strategies and tips for pushing your professional package to the next level.

Heather Huhman, career coach and digital marketing specialist. We hear about Millenials and their trends/needs/peculiarities all the time—but what about Gen Y, the pre-Millenials? For those of us who fall into that bucket between Gen X and the Millenials, Huhman is here to offer sage recruiting advice for building your career after your first or second jobs, and how to negotiate career changes.

Paul Freiberger, resume writer and job search consultant. Freiberger isn’t the kind of writer who publishes 18 posts a day, but what he does post is high-quality advice for your job search, your resume, negotiation, etc.—all the biggies. He also talks about issues that aren’t always discussed widely in the career arena, like how to deal with a job search if you’re an introvert. (More on interviewing-while-introverted here as well.)

One of the best things about networking in the social media age is that you can decide what level of involvement you want to have. Are you happy just reading content and articles posted by people who are in the know? Do you prefer to interact with people who have specific expertise? Whether you’re comfortable @-ing big names or just the occasional retweet, the experience is totally customizable. The resources are out there—you just have to find (and follow) them!

How about you? Do you have any favorite follows who brighten your feeds with interesting and useful content? We’d love to hear from you in the comments.

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